Category: News

Chhota Bheem’s creator, Rajiv Chilaka discusses the success story on Licensing International’s Webinar on 17^th January at 6 pm IST

A great opportunity to learn about the journey from sketch to screen to licensing phenomenon of One of India’s MOST famous kids animated franchise in a session moderated by Jiggy George, Country MD, Licensing International India. This a FREE opportunity for everyone courtesy Licensing International supported by License India. We invite everyone to join!

Log on to https://licensinginternational.org/india/ to register for the webinar right away! It’s FREE!

The Licensing International Webinar seeks to create a knowledge platform for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business.

Following up on our sessions with Ashish Saxena (Bradford) & Susmita Singh Deo (Dream Theatre Group) during the India Licensing Expo earlier this year & recently with Anand Singh – Senior Director, Cartoon Network Enterprises, South Asia, joining us next for a session is Mr. Rajiv Chilaka – Founder & CEO, Green Gold Group. He will be sharing his knowledge & fantastic journey creating some of the most iconic & well-loved characters like Chhota Bheem, Mighty Little Bheem and others.

An alumnus of the Academy of Art, San Francisco, USA, Mr. Rajiv Chilaka’s entrepreneurial journey started with a vision of creating an animation studio at par with the best in the world. This took shape with the establishment of Green Gold Animation in 2004. In an industry still in its nascent stages, his journey was punctuated with more challenges than opportunities. Braving the odds, he created and brought India’s most loved and iconic character, Chhota Bheem, to life.

Today, as the CEO of the Green Gold Group, he leads a team of over 1400 artists who have produced over 10 shows, 750 episodes, 90+ TV movies and 6 Feature films in the last decade itself. Green Gold Group’s footprint spans across television, movies, digital and L&M reaching an audience of over 150 million kids across 190 countries. It also owns and licenses India’s biggest children’s IP with over 100 brands across multiple categories.

Under his leadership, Green Gold Animation has won many accolades and achieved many a milestone, the most recent being the creator of India’s first Netflix original animation series, Mighty Little Bheem. A global success, Mighty Little Bheem is a testament to the spirit of creation that drives Rajiv and the Green Gold Group.

Commenting on his participation in this initiative Rajiv says “The immense love for and the acceptance of Chhota Bheem by the kids led us down the licensing path. We honestly weren’t ready for the response to Bheem and took some time to realise that our audience wanted much more than to just watch Bheem on television. We had to learn and manoeuvre a licensing world dominated by international characters. An interesting journey but could have been shorter. I laud the efforts of Licensing International for their efforts to help, educate and grow licensing worldwide.”

Jiggy George, Country MD, Licensing International India and Founder CEO, Dream Theatre, who is widely regarded as the go to person for all matters licensing as well as in the media & entertainment space having set up the licensing businesses at Turner International & MTV will be moderating the session. Speaking about the session, Jiggy said, “ Chotta Bheem is the first Indian IP to breakout into a bona-fide licensing success story in a market dominated by international properties. Rajiv’s and his team’s understanding of the market and their approach to licensing is both out of the box and inspiring. There is a lot to learn from their phenomenal journey”.

Log on to https://licensinginternational.org/india/ to register for the webinar right away! Its FREE!

About Green Gold Group:

Green Gold Animation is a pioneer in creating original Indian animation content and has been entertaining the young generation for over a decade. The shows produced by Green Gold have been hugely popular across all leading kids TV channels like Cartoon Network, Pogo, Discovery Kids, Hungama & Disney, as well as OTT platforms like Netflix, Amazon Prime Video, Voot etc drawing an active viewership of over 150 million kids. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.

http://www.greengold.tv/

About Dream Theatre Group:

Dream Theatre represents some of the most iconic brands in the entertainment, sports and fashion licensing space. Over time, Dream Theatre Group has evolved its model from pure representation to creating their own brands, syndicating content and distributing merchandise.

www.dreamtheatre.co

About Licensing International India:

Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.

Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.