The association between Chhota Bheem and ITC’s Candyman Jelimals started in mid 2018 and since then the association is going strong. The Jellimal pack offers jelly shape Chhota Bheem candies along with Jellimal bears. Kids are also offered some very exciting Chhota Bheem toys along with the pack.
Talking about the association, Samir Jain, COO, Green Gold Animation mentioned- “ After Savlon, Candyman is our 2nd association with ITC group. Candyman marketing team has used Chhota Bheem’s potential wisely across all the platforms- packaging, toys, TV & digital promotion, events etc. It is widely distributed and has given lot of visibility to both the brands”.
Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 positions in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.
BWO is working closely with Discovery India and Excel Entertainment to conceptualize designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys, and novelty products’ space.
“Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it – which is what we are targeting to leverage in the L&M space,” said, Megha Tata, Managing Director – South Asia, Discovery. “We are delighted to partner with BWO in our endeavor to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”
“Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Ritesh Sidhwani, Co-Founder, Excel Entertainment. “We are keen to work with partners who understand and imbibe the ethos of the Fukrey franchise.”
“The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said, Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd.
‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars. At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma, and Manjot Singh were seen in Fukrey Boyzzz inspired fashion wear. The style guide is developed for the L&M leverages the well-defined characters of the franchise in a fun way.
If you’ve always wanted to learn about the $280 billion* global licensing & merchandising business, you NEED to get a seat inside The Licensing Room, a webinar series for aspiring entrepreneurs co-hosted by Licensing International India & License India. We are kicking things off this week by discussing the largest category (by share and revenue) Character & Entertainment licensing (43.8% share, $122.6 billion at retail) according to Licensing International’s Global Licensing Survey 2019.
The Licensing Room is meant to create a knowledge-sharing platform for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business.
We kicked off the first webinar on 25th June 2019 prior to the 3rd edition of the India Licensing Expo and hope to have a webinar every other month till the end of 2020.
Some of the reasons we decided to go online instead of offline.
- Use technology to minimize logistics for both speakers and the audience and maximize reach
- Remove geographical limitations which exist when trying to plan an on-ground event
- Longevity – the webinar assets will reside on Licensing International & License India’s websites thereby increasing the longevity and ability to reference it long after the event has ended.
- Access Anywhere, Anytime – the webinar can be accessed from any mobile device either at work or on the move.
Benefits to the speakers:
- An Opportunity to share their time and wisdom with participants from the trade to next-generation entrepreneurs
- Help enhance the licensing ecosystem in the country through their thought leadership
- Avoid physical travel to a particular location to deliver a presentation amidst a hectic schedule.
Jiggy George, Head, Licensing International India is ecstatic to see the wheels finally turning. With D-day around the corner, his enthusiasm is palpable.
“We’ve been planning this for some time now but because of hectic travel schedules, getting a slot in the right folk’s calendars proved to be daunting. We are so glad Anand decided to hit the “Confirm” button for this session on the extremely dynamic and burgeoning Entertainment & Character licensing category. We are sure it will prove to be time well spent for existing licensing executives as well as entrepreneurs looking to build sustainable businesses in this space”
To register for the webinar visit licensinginternational.org/india
Bollywood actor du jour Ayushmaan Khuranna has decided to pick up an undisclosed stake in Helios Lifestyle, the parent company of men’s grooming venture – The Man Company according to the Economic Times
The company which claims to command a 30% share of the grooming market in India, welcomed its new brand ambassador with this teaser of things to come.
“With his support, we are going to double down on our mission to encourage men to bring out the gentleman within them by offering them world-class grooming essentials and empowering them to look and feel their best.” MD Hitesh Dhingra told the ET
From essaying the role of a pre-maturely balding guy in his latest flick Bala to now hanging out with the follicular-ly endowed, he seems to be a “cut” above the rest. What’s your take on this venture? Tell us in the comments.
Purple Turtle the 1st International IP from India that came from books and is now in more than 25 countries launched it’s season 1 at MipCom. It is being Co-produced, distributed by Cyber Group Studios, France and post-production by Telegael, Ireland.
Mr. Pierre Sissmann, Founder, Cyber Group Studios is excited about the association and expects Purple Turtle to become a childhood phenomenon.
It is written by Emmy Award-Winning Writers – Dev Ross, Karl Geurs, Carter Crocker, Phil Harnage, and Paul Parkes. It is Directed by Swati Rajoria and produced by Manish Rajoria and Ankita Shrivastava.
Purple Turtle has 14 Pre-school Franchisees in India and holds a very strong potential for licensing. They are simultaneously working on their new property, Colour Fairies and Jack/Chaos that have interest from both Distributors and Co-producers.
The company is a Disney Approved Printer, was the licensee for Barbie, Ben10 in the past and eventually created their own IP.
They are at MIP 2019 to find Co-producers for The Feature Film on Ankita Shrivastava, the Producer of the series and a Live Liver Donor who is also now a World Record Holder for Athletics at the World Transplant Games in the UK organized by the Olympics Association. They are also pitching their Formats on some amazing ideas about Cooking and Organ Donation.
Ready, steady, fly!
Planet Superheroes recently announced its store expansion footprint to go beyond the metros of India. With six new retail stores in the last quarter – they have expanded into towns like Jabalpur, Surat, Mangalore, and Vapi making the total count at 25 across India. With 10 more stores opening in the next quarter, Planet Superheroes is leading the way in terms of its omnichannel footprint across both physical and online channels.
Planet Superheroes was launched in 2014 to cater to the huge comic fan community of India which was hungry for a brand focused on providing officially licensed character merchandise. In a market that had been widely polluted with counterfeit products, Planet Superheroes took the leap of faith that Indian customers wanted value for money and preferred official merchandise with consistent quality over counterfeit products. They have now established themselves as a market leader in just under five years both in terms of retail footprint and in the breadth of characters and categories they sell. They have also established a pan India distribution in the toys category to cater to the Mom and Pop Stores of India that still rely on traditional distribution channels.
In terms of licensing partnerships, they work with almost every major licensor from Disney, Warner Brothers, EONE, Viacom, Spin Master and Hasbro bringing joy to its end customers across age categories from Pre-School to hardcore Action Figure Fans who have no age limit! They sell 50+ categories from Apparel, Toys, Collectibles, Electronics and Accessories to name a few. They have also been winners of the Comic-Con Gold Awards for two years in succession.
Licensing in India
The Annual Global Licensing Industry Survey 2018 estimated that the global licensing industry is worth $271.6 Bn. However, licensing in India is still at a nascent stage. But the entry of licensees like Planet Superheroes, coupled with advancements in technology and ever-expanding marketplaces have provided the much-needed tailwinds needed for the growth of this sector. There is still a lack of retail players as traditional retailers do not understand the power of curation. As one of the earliest licensed merchandise brands, Planet Superheroes started focusing on creating ‘character merchandise’ as a category in itself and became a forerunner in bringing this concept to end consumers. While brands like Hamleys, Reliance, Lifestyle etc. also sell character merchandise in silos under Apparel, Electronics, Toys, Planet Superheroes has taken a contrarian “curated category” approach on the lines of other global players in the world that have succeeded in this space.
The most important challenge in retail is managing the expectations of the mall owners who often expect Planet Superheroes’ “trading density” (Revenue per square foot) to be on par with other premium fashion brands. This is a challenge because, despite the better than average conversion, the average price of these products are much lower compared to the bigger brands who command a much larger premium. However, after successfully executing its first 5 stores and proving the value addition, most mall operators now approach them to become a part of their upcoming mall launches because of the uniqueness and customer engagement value that they bring to the mall. They currently work with almost all the marquee mall developers from Phoenix Mills, Viviana, Nexus, Infiniti, VR Mall and Forum to name a few.
Planet Superheroes will continue to expand its retail footprint into territories that are underserved. Their next focus will be in the Eastern and Northern parts of India going as far as Guwahati in the North East of India. Planet Superheroes is a brand with a technology DNA – their technical ambitions surpass their current scale. While most retailers 5x their size have started thinking about these problems, Planet Superheroes has been quietly investing in leveraging automation, data-warehousing and intelligent algorithms to crack the complex world of omnichannel inventory management. They strongly believe that their robust tech infrastructure and process-driven expansion would be key differentiators as they scale from store number 25 to 100.
Special thanks to Jaineel Aga & Nikita Zankar from Team PlanetSuperHeroes.
LicenseWorks has brokered a deal between Thomson, Technicolor and Envent Worldwide to bring Thomson’s audio range of products to India.
As part of the licensing agreement, Envent has introduced a line of Thomson Audio products in the personal and home audio category. Envent’s new collection of Thomson products will be launched exclusively on Amazon online and at various Offline retails chains in the country.
Mumbai, September 20th, 2019: India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt. Ltd., India’s foremost licensing and branding representationcompany, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham.
Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids’ genre in 2018. The Little Singham Mobile Game has further added to the IP’s success, hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trailblazing success story.
The Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories, bags, sporting accessories, FMCG promotions, retail partnerships and more.
“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.
Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation, said, “We are excited to work with Dream Theatre to bring Little Singham productsand services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.
The National Basketball Association launched the NBA India Games 2019 campaign #NBAInMyBackyard with a TVC. The campaign unveil comes at the time with the increasing anticipation for the preseason Games scheduled on Oct. 4 and 5, given that 80% of tickets for the Game on Oct. 5 were nearly sold out on Day 1 on BookMyShow.
In addition to interactive fan activities, development camps, and community outreach efforts, over 3000 youth from more than 70 schools under Reliance Foundation Jr. NBA program will to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4.
The NBA’s take over through the campaign will be celebrated through a 360-degree integrated outreach across verticals for fans with on-air TVC, traditional OOH, Radio, Digital and first-of-its kind on ground engagement avenues and integration with Mumbai’s iconic identities.
On-air TVC visualises the attraction or pull of Indian fans which has brought the NBA to their hometown, their backyard. Set in Mumbai, the film opens with two life-sized blimps of Sacramento Kings and Indiana Pacers players being manoeuvred by an army of fans for a game. The involvement and passion of the fans to get closer to the players and the teams is articulated through coordinated movements, celebration and awe. The film closes with the players towering over Mumbai to depict their grand entrance to the market.
You can watch the video here >> https://www.youtube.com/watch?v=s9wLBhN2U6M
Fans will also be able to revel in the NBA India Games 2019 spirit through India’s first floating basketball court near Bandra-Worli Sealink from Oct. 1-3 and a projection of the NBA iconography on the Gateway of India on Sept. 28-29.
While OOH will feature visual representation of popular players from Sacramento Kings and Indiana Pacers playing ball in some of the most iconic backyards in Mumbai, on-ground engagements will include Graffiti artists such as NME, Mooz, Minzo and Dexter painting the walls of the city with their individual interpretation of the campaign. Popular Indian Hip-Hop artists such as Brodha V, Shah Rule, Madurai Souljour, Meba Ofilia and Frennzy, each representing backyards across north, south, west and north-east India will compose an original soundtrack representing the campaign.
#NBAInMyBackyard captures the excitement of what India is looking forward to and it promises to be nothing short of a grand spectacle! The preseason games will air on SONY TEN 1 & TEN 3 at 6:30 p.m. on Oct. 4 & 5, 2019.