Planet Superheroes is on a mission to take over the country one store at a time!

Ready, steady, fly!

Planet Superheroes recently announced its store expansion footprint to go beyond the metros of India. With six new retail stores in the last quarter – they have expanded into towns like Jabalpur, Surat, Mangalore, and Vapi making the total count at 25 across India. With 10 more stores opening in the next quarter, Planet Superheroes is leading the way in terms of its omnichannel footprint across both physical and online channels.

Planet Superheroes was launched in 2014 to cater to the huge comic fan community of India which was hungry for a brand focused on providing officially licensed character merchandise. In a market that had been widely polluted with counterfeit products, Planet Superheroes took the leap of faith that Indian customers wanted value for money and preferred official merchandise with consistent quality over counterfeit products. They have now established themselves as a market leader in just under five years both in terms of retail footprint and in the breadth of characters and categories they sell. They have also established a pan India distribution in the toys category to cater to the Mom and Pop Stores of India that still rely on traditional distribution channels.

In terms of licensing partnerships, they work with almost every major licensor from Disney, Warner Brothers, EONE, Viacom, Spin Master and Hasbro bringing joy to its end customers across age categories from Pre-School to hardcore Action Figure Fans who have no age limit! They sell 50+ categories from Apparel, Toys, Collectibles, Electronics and Accessories to name a few. They have also been winners of the Comic-Con Gold Awards for two years in succession.

Licensing in India

The Annual Global Licensing Industry Survey 2018 estimated that the global licensing industry is worth $271.6 Bn. However, licensing in India is still at a nascent stage. But the entry of licensees like Planet Superheroes, coupled with advancements in technology and ever-expanding marketplaces have provided the much-needed tailwinds needed for the growth of this sector. There is still a lack of retail players as traditional retailers do not understand the power of curation. As one of the earliest licensed merchandise brands, Planet Superheroes started focusing on creating ‘character merchandise’ as a category in itself and became a forerunner in bringing this concept to end consumers. While brands like Hamleys, Reliance, Lifestyle etc. also sell character merchandise in silos under Apparel, Electronics, Toys, Planet Superheroes has taken a contrarian “curated category” approach on the lines of other global players in the world that have succeeded in this space.

Challenges

The most important challenge in retail is managing the expectations of the mall owners who often expect Planet Superheroes’ “trading density” (Revenue per square foot) to be on par with other premium fashion brands. This is a challenge because, despite the better than average conversion, the average price of these products are much lower compared to the bigger brands who command a much larger premium. However, after successfully executing its first 5 stores and proving the value addition, most mall operators now approach them to become a part of their upcoming mall launches because of the uniqueness and customer engagement value that they bring to the mall. They currently work with almost all the marquee mall developers from Phoenix Mills, Viviana, Nexus, Infiniti, VR Mall and Forum to name a few.

Way Forward

Planet Superheroes will continue to expand its retail footprint into territories that are underserved. Their next focus will be in the Eastern and Northern parts of India going as far as Guwahati in the North East of India. Planet Superheroes is a brand with a technology DNA – their technical ambitions surpass their current scale. While most retailers 5x their size have started thinking about these problems, Planet Superheroes has been quietly investing in leveraging automation, data-warehousing and intelligent algorithms to crack the complex world of omnichannel inventory management. They strongly believe that their robust tech infrastructure and process-driven expansion would be key differentiators as they scale from store number 25 to 100.

Special thanks to Jaineel Aga & Nikita Zankar from Team PlanetSuperHeroes.

 

 

LicenseWorks helps bring Thomson audio products to India

LicenseWorks has brokered a deal between Thomson, Technicolor and Envent Worldwide to bring Thomson’s audio range of products to India.

As part of the licensing agreement, Envent has introduced a line of Thomson Audio products in the personal and home audio category. Envent’s new collection of Thomson products will be launched exclusively on Amazon online and at various Offline retails chains in the country.

source: https://www.licenseglobal.com/electronics/licenseworks-helps-bring-thomson-audio-products-india

Dream Theatre wins Licensing Mandate for ‘Little Singham’

Mumbai, September 20th, 2019:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representationcompany, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham.

 

Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids’ genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trailblazing success story.

 

The  Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

 

“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

 

Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham productsand services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.

Indian Fans’ Passion Pulls The NBA To India With #NBAINMYBACKYARD

The National Basketball Association launched the NBA India Games 2019 campaign #NBAInMyBackyard with a TVC. The campaign unveil comes at the time with the increasing anticipation for the preseason Games scheduled on Oct. 4 and 5, given that 80% of tickets for the Game on Oct. 5 were nearly sold out on Day 1 on BookMyShow.

 

In addition to interactive fan activities, development camps, and community outreach efforts, over 3000 youth from more than 70 schools under Reliance Foundation Jr. NBA program will to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4.

 

The NBA’s take over through the campaign will be celebrated through a 360-degree integrated outreach across verticals for fans with on-air TVC, traditional OOH, Radio, Digital and first-of-its kind on ground engagement avenues and integration with Mumbai’s iconic identities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On-air TVC visualises the attraction or pull of Indian fans which has brought the NBA to their hometown, their backyard. Set in Mumbai, the film opens with two life-sized blimps of Sacramento Kings and Indiana Pacers players being manoeuvred by an army of fans for a game. The involvement and passion of the fans to get closer to the players and the teams is articulated through coordinated movements, celebration and awe. The film closes with the players towering over Mumbai to depict their grand entrance to the market.

You can watch the video here >> https://www.youtube.com/watch?v=s9wLBhN2U6M

 

Fans will also be able to revel in the NBA India Games 2019 spirit through India’s first floating basketball court near Bandra-Worli Sealink from Oct. 1-3 and a projection of the NBA iconography on the Gateway of India on Sept. 28-29.

 

While OOH will feature visual representation of popular players from Sacramento Kings and Indiana Pacers playing ball in some of the most iconic backyards in Mumbai, on-ground engagements will include Graffiti artists such as NME, Mooz, Minzo and Dexter painting the walls of the city with their individual interpretation of the campaign. Popular Indian Hip-Hop artists such as Brodha V, Shah Rule, Madurai Souljour, Meba Ofilia and Frennzy, each representing backyards across north, south, west and north-east India will compose an original soundtrack representing the campaign.

 

#NBAInMyBackyard captures the excitement of what India is looking forward to and it promises to be nothing short of a grand spectacle! The preseason games will air on SONY TEN 1 & TEN 3 at 6:30 p.m. on Oct. 4 & 5, 2019.

 

Fans in India can follow the NBA on FacebookTwitterInstagram, and download the official NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more.

3000 kids from Reliance Foundation Jr NBA program to witness first ever NBA game in Mumbai

MUMBAI, Sept. 12, 2019 – NBA India today announced that the first-ever NBA game in India will be played in front of 3,000 boys and girls from more than 70 schools under the Reliance Foundation Jr. NBA program.

Reliance Foundation is a non-profit organization that supports various philanthropic initiatives of Reliance Industries Limited (RIL) and has partnered with the NBA on the Reliance Foundation Jr. NBA program in India since 2013.

The NBA India Games 2019, which will feature the Sacramento Kings and Indiana Pacers playing two preseason games Friday, Oct. 4 and Saturday, Oct. 5 at the Dome, NSCI, SVP Stadium in Mumbai, will mark the first games that teams from a North American sports league will play in India.  The NBA India Game on Oct. 5 will be open to fans who have purchased tickets through BookMyShow.

As part of Reliance Foundation’s Education and Sports for All (ESA) initiative, the NBA will invite 3,000 boys and girls from more than 70 participating Reliance Foundation Jr. NBA schools in Mumbai to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4. 

“We are proud to provide young Indian boys and girls under the Reliance Foundation Jr. NBA program with the opportunity to experience the first-ever NBA game in India,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.  “We share Reliance Foundation’s belief in the transformative power of sport and its ability to capture a child’s imagination, and these historic events will inspire youth across the country for years to come.”

In addition to the games, the league and its partners will host interactive fan activities, Jr. NBA events, an NBA Academy India development camp for women, and NBA Cares community outreach efforts benefiting fans of all ages across Mumbai. 

The Reliance Foundation Jr. NBA program is a comprehensive youth development initiative that aims to develop the game at the grassroots level and apply the core values of basketball – teamwork, respect, determination and community – to positively impact the lives of boys and girls in India.  Since its launch in 2013, the program has reached more than 10 million youth from 10,000 schools across 34 cities and has trained more than 10,000 physical education instructors nationwide. Ten boys and 10 girls from the Reliance Foundation Jr. NBA program represented India in the second Jr. NBA Global Championship, a youth basketball tournament for top 13- and 14-year-old boys and girls teams from around the world on Aug. 6-11, 2019 at ESPN Wide World of Sports Complex near Orlando, Fla.

For more information, fans in India can follow the NBA on Facebook, Twitter, Instagram and use the hashtag #NBAIndiaGames.  For the latest news, updates, scores, stats, schedules, videos and more, download the official NBA App on iOS and Android

About Reliance Foundation

Reliance Foundation (RF), the philanthropic arm of Reliance Industries Limited, aims to play a catalytic role in addressing the nation’s development challenges through innovative and sustainable solutions. Led by Founder and Chairperson Smt. Nita Ambani, RF is relentlessly working towards facilitating transformative changes to ensure overall well-being and higher quality of life for all. Among India’s largest social initiatives, RF is focused on addressing the nation’s development challenges in areas of Rural Transformation, Health, Education, Sports for Development, Disaster Response, Urban Renewal, and Arts, Culture and Heritage. Reliance Foundation has touched the lives of more than 29 million people across India, in more than 18,000 villages and several urban locations.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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Contacts

Roger Ong, NBA Asia, +852-2843-9623, rong@nba.com

Gautam Sheth, NBA India, +91 9869233393, gsheth@nba.com

Brinda Iyer, Genesis Burson Cohn & Wolfe, +91 9820506845, Brinda.iyer@genesis-bcw.com

Pratik Gore, Wordswork, +91 9970964487, pratikg@wordswork.in

Dream Theatre to represent Liverpool Football Club in India

Dream Theatre, India’s foremost brand management and licensing agency, has won the mandate to develop the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives.

Liverpool Football Club’s association with Dream Theatre will give football fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more in the lifestyle segment.

Dream Theatre will be partnering with world class licensees and working closely with them to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals.

Liverpool Football Club is one of the most feted and followed football clubs in the world with a global reach of 1.07 billion followers and 450 million audiences on TV in 2017/18. It is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons. Dream Theatre, which operates in the spaces of entertainment, sports and lifestyle licensing in India and south Asia and works with some iconic intranational and national IPs, will leverage its prowess and experience in licensing to drive the Liverpool Football Club licensing programme in India.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible”, says Jiggy George, CEO and Founder, Dream Theatre.

Mike Cox, Senior Vice President, Merchandising, Liverpool FC, said: “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

 

The NBA is on its way!

Basketball fans in India are in for a treat later this year. The NBA is bringing two of its hottest teams from the league – the Indiana Pacers & the Sacramento Kings for a series of pre-season matches at the NSCI Dome, Mumbai on 4th & 5th Oct.

Tickets will be available on bookmyshow.com 13 Aug onwards and will be priced Rs. 4500/- up. One of the unique features is that once a user signs up, s/he can log into the BMS platform and view a 360 degree view from the chosen seat.

“It’s a strategic partnership with NBA which will bring an international league’s pre-match to India for the first time. The game will be played in India and will be telecasted live in 200 other countries. We are putting together various packages which will be bundled with and without food and beverages ensuring a carnival-like experience for the fans,” said Albert Almeida, chief operating officer – live entertainment, BookMyShow.

Though basketball contributes a very small share to the national sports industry which was valued at Rs. 7,762 Crore in 2018 after cricket, kabbadi & football, it enjoys a very loyal following amongst those who do follow the sport.

“The league has been working very closely with the Sacramento Kings and Indiana Pacers to bring the authentic NBA experience to fans in India this October,” said Diane Gotua, NBA India Managing Director to the Mint.

“Our first-ever NBA games in India will celebrate the continued growth of basketball in India and the passionate fans across the country who support basketball and the NBA year-round,” she added.

Dream Theatre to rep SUBWAY SURFERS in India and South Asia

Brand and Licensing Management Company To Bring SUBSURF, Consumer and Lifestyle Brand Based on World’s Most Downloaded Endless Runner Game, To Market

Dream Theatre, India’s foremost Brand Management, and Licensing representation company, has secured the official licensing and merchandising representation in India and South Asia for SYBO Games’ SUBSURF® consumer and lifestyle brand, based on Subway Surfers, the world’s most downloaded endless runner mobile game.

The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year.  In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world. More than just a game, Subway Surfer is a lifestyle and entertainment franchise, which includes Subway Surfers: The Animated Series, a short-form series that notched over 110 million views on YouTube since its June 2018 launch.

As representing agent, Dream Theatre will establish and grow the licensing business in India and South Asia. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “Subway Surfers’ extraordinary and long-standing popularity makes it a solid licensing proposition in India, the no. 1 growth market in the world. With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India. The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”

“Dream Theatre is an ideal partner to grow the SUBSURF licensing business in India and South Asia,” said Naz Amarchi-Cuevas, Chief Commercial Officer, SYBO Games.  “We’re confident that Dream Theatre understands the brand’s audience and values, and as such will deliver the spot-on consumer merchandise and experiences Subway Surfers fans desire.”

About Dream Theatre Pvt. Ltd.

Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids’ network of channels on YouTube, globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

 

About SYBO Games:

SYBO Games is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers (co-developed and published by Kiloo).  Five years after the launch of the mobile game, Subway Surfers topped 2017’s most downloaded mobile game in the world.  Subway Surfers has been downloaded more than 2.5 billion times since its launch. To find out more visit http://sybogames.com/.

https://www.facebook.com/SubwaySurfersSybo/

https://www.instagram.com/sybo_games/

https://twitter.com/sybogames

https://www.youtube.com/SyboGames

You Need Character Co., Ltd signs rep agreement with ‘License India Advisory Private Limited’

You Need Character Co., Ltd (CEO Minsu Song), character creation and animation company has announced that its wholly-developed character, ‘Cricket Pang,’ is entering the Indian market as the first Korean character company.

On January 11th, 2019, You Need Character Co., Ltd signed a representation agreement with ‘License India Advisory Private Limited (Director Gaurav Marya)’, India’s largest brand marketing and character business company, for ‘Cricket Pang’ to penetrate in the Indian market.

With this agreement, License India represents ‘Cricket Pang’ in India, which is currently being developed as TV animation series. It plans to launch ‘Cricket Pang’ in India and increase its awareness by various means such as broadcasting on India’s major television networks, character merchandising licensing and character brand marketing.

This agreement is the outcome of ‘India Licensing Expo 2018’ which was held in Mumbai, India, from August 23rd until 24th, 2018. As the first Korean company, You Need Character Co., Ltd, participated in the event where its ‘Cricket Pang’, wholly planned and developed specifically for Indian market, received a great attention from local buyers. After continuous discussions, this partnership agreement has been signed with ‘License India,’ India’s largest brand marketing and character business company.

You Need Character Co., Ltd was established in 2017 by Minsu Song who has diverse experiences in character and content businesses as he had worked in South Korea’s major animation company, Iconix Entertainment Co., which produced phenomenally successful animation series, “Pororo the Little Penguin”, and also he had worked in South Korea’s largest theme park, “Everland.” It is a start-up character creation and animation company located at Pangyo Gyeonggi Culture Creation Hub and it is expanding its global business with its own character IPs such as Rose Ping, Tomarmon and Cricket Pang.

“Cricket Pang is being developed as animation based on India’s most popular sport, cricket. We expect a big success as a content that will be easy and educational for Indian children and I’m very delighted to sign this partnership agreement and looking forward to our future,” said Gaurav Marya, Director of License India Advisory Private Limited. He also added, “We plan to successfully launch Cricket Pang in India via our various networks while utilizing our marketing capacity to the fullest, and we will develop it as a successful character brand with our outstanding partner agencies.”

In addition, Minsu Song, CEO of You Need Character Co., Ltd, said, “We are producing animation ‘Cricket Pang’ based on India’s most popular sport, cricket, as we saw the expandability of Indian market since it has a population of about 1.3 billion people and will even surpass that of China by 2023. I’m really thrilled to have a partnership with License India to develop ‘Cricket Pang’ even further in Indian market and we will expand our global business aggressively by broadcasting TV animation series in early next year.”

Currently, ‘Cricket Pang’ is being developed as TV animation series and its global business will expand with broadcasting on Indian TV channels in early 2020 and in other cricket playing countries such as UK and Australia.

 

<Outline of You Need Character>

You Need Character Co., Ltd is a character creation and animation company which was established in 2017 by Minsu Song who previously worked in South Korea’s major animation company, Iconix Entertainment Co. which produced phenomenally successful animation series, “Pororo the Little Penguin.” The company is a global character business by developing character brands and animation based on various concepts.

Dream Theatre acquires the licensing rights for Ninja Hattori

Fans of the popular anime series in India have more reason to rejoice. Dream Theatre Pvt. Ltd., India’s foremost Brand Management and licensing Representation Company, has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long-running and one of the most popular shows on kids television. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot & Netflix, with a strong fan following across platforms. The Indo-Japanese co-production of the series has further strengthened the franchise making it one of the most viewed shows with multiple series.

The TV series revolves around a little ninja named Hattori Kanzo who befriends Kenichi Mitsuba, an average 11-year-old. The slice of life show revolves around the friendship between Kenichi and Hattori and how Hattori helps Kenichi with his daily trials and tribulations, setting a good example and abiding by him like a good friend. Dream Theatre has helped numerous brands across entertainment, sports and lifestyle establish and grow a  licensing portfolio in India with comprehensive licensing programs. Dream Theatre will build and grow a diverse portfolio of  Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to Ninja Hattori’s massive and ever-growing audience in India.

Talking more about the association, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, “Ninja Hattori’s immense and long-standing popularity makes it a stand out show in India for kids and we are thrilled to work with the brand to grow the franchise in the licensing realm. We aim to bring a fresh approach and create an effective multi-faceted multi-category program focused on authenticity, availability, and accessibility.

 

Mr. Daniel Horiguchi, Senior Director Global Business Division from Shogakukan-Shueisha Productions Co., Ltd added, “We are excited to have Dream Theatre as our licensing partner in India and are confident that with their wide expertise and knowledge, Ninja Hattori will emerge as one of the most successful licensing programs in India. ”