Cadbury Bournvita partners with Doraemon to beat exam stress!

With the exam season kicking in, Doraemon along with Cadbury Bournvita joins it’s fans in the preparation to win.

Cadbury Bournvita is known to provide kids with great inner strength formula with strong bones, muscles, and an active brain. This exam season the partnership with Doraemon is providing kids with a complete exam starter pack.

Cadbury has come out with 2 sizes for its Bournvita pack, 1 kg, and 500gms. Kids get a cool looking writing pad free with a 1 kg pack and a trendy pencil box free with a 500gms pack. These packs are now available in your nearest stores.


Rajasthan Royals partners with Alcis Sports as their official Kitting & Merchandise Partner

Rajasthan Royals recently announced its partnership with Indian sportswear brand Alcis Sports as the official multi-year Kitting & Merchandise partner. This announcement was made soon after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. 


pic source

The apparel range for Rajasthan Royals players consists of match jerseys, training wear, gym wear and everyday wear; and features some of the most advanced garment technology. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes. 

Besides doing the player kitting for the season, Alcis Sports has also launched an exclusive athleisure line by the name of ‘The Royals Collection by Alcis’. The new range was launched today by Rajasthan Royals Brand Ambassador Shane Warne at a glittering event at La Roca, Aerocity, New Delhi. The newly launched line encompasses sportswear as well as daily wear for men, women and kids.  This line includes match jersey inspired fanwear and athleisure, which will be a mix of playing jerseys, practice jerseys, polos, tees, tracktops, trackpants, shorts, leggings and caps across adults aged 13-45 years as well as kids aged 7-12 years, at an affordable price.


Alcis Sports is the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.


The idea that gave rise to the collection was Rajasthan Royals’ belief in innovation, especially for its fans who are inclined towards health and fitness. The line is targeted towards people interested in running, training, fitness and healthy living. The collection also consists of everyday wear that highlights its novelty. The fabric used for the collection is majorly polyester,  lycra and polycotton.


Speaking of the partnership, Ranjit Barthakur, Executive Chairman, Rajasthan Royals said, “We are delighted to welcome Alcis Sports to the Royals family as our official Kitting & Merchandise Partner. This collaboration marks the beginning of a new journey to strengthen the merchandising arm of the Rajasthan Royals, not just for its players but also its valuable fans.”


Commenting on the partnership, Royals Brand Ambassador Shane Warne said, “Alcis brings in a dash of freshness to the Rajasthan Royals brand and stands for everything that clearly defines the attributes of our brand; young, styled with innovation, aspirational and consistent. We are very excited about this association and hope to have an exciting journey with Alcis this IPL.”


Roshan Baid, Managing Director, Alcis Sports, said, “We are really happy to be associated with Rajasthan Royals, which has consistently been one of the most exciting teams of the Indian Premier League. We will be providing kits to the Rajasthan Royals team as well as creating merchandise for its fans which will bring greater connect between the team and its fans. We pride ourselves on being a high-quality performance wear brand and the entire Rajasthan Royals range is equipped with the latest features and technologies that garment manufacturing has to offer.”


The newly launched athleisure line is now available for customers at four Alcis exclusive stores; Vaishali Nagar, Behror and Bagru in Rajasthan and Kamla Nagar in Delhi, apart from large format retail stores such as Shoppers Stop, Lifestyle, Central and Brand Factory. The line is also available online on, Myntra, Amazon, Flipkart, Snapdeal, Paytm, Limeroad, Tata Cliq and Gofynd.

Get ready for India’s biggest licensing show!

INDIA LICENSING EXPO 2019, is the third edition of country’s largest brand licensing platform that collates opportunities, knowledge, and recognition under one roof. This year the show is scheduled for the 8th & 9th of July.

The show connects global brands, retailers, manufacturers, licensing stalwarts, agents & influencers for two days of relationship building, deal-making and trendSpotting. If you’re in the licensing business or wish to be a part of it, then block off 8th & 9th July in your calendar and book your tickets right away.


Click this link for more details

We will continue to keep you updated in the run-up to the event.

McDonalds “Mind blown” by Discovery!

Are you the kind of soul that gets pumped up at the mention of the word ‘science’? Or, do nuts and bolts and screw drivers fascinate you? How many times have you found yourself glued to the television set when anything about mechanics is aired? Well, well, well… if all your answers to the questions above are in the affirmative then probably you would have an idea about Discovery Mindblown Robots… diving further in the Mariana Trench of science, we at McDonald’s believe in more than just theoretics and hence we are collaborating with none other than Discovery and have sealed the deal with their new brand #Mindblown on our mission to spread happiness around! So, dear Happy Meal Toy collectors, unleash the Einstein within you and make a move to the nearest McDonald’s India (South and West) restaurant and get your hands on these amazing Discovery Mindblown Robots designed specifically to satiate the scientist within you.

Read more at:

Bradford to Help Build PGA of America Brand in India

The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the brand into the Indian Territory. As one of the world’s largest sports associations comprised of nearly 29,000 PGA of America Professionals recognized as the experts in teaching and growing the game of golf, the PGA of America has a powerful brand that appeals to a wide demographic globally.

Ashish Saxena, Business Head Bradford License India said, “The expansion and popularity of the sport in India continues to attract new fans and consumers alike. Additionally, with over 230 golf courses and influx in the pool of golfers, we feel confident that the timing is ripe to build the PGA brand in India.”

With the goal of contributing to the lifestyle market, some of the licensing initiatives might be inventive in nature. For example, realty developers are researching the viability of wooing buyers by offering golf themed apartment complexes. These innovative marketing strategies are a testament to the game’s increasing popularity. Such an upswing is indeed stirring demand for branded golf merchandise.

“With golf’s worldwide following numbering in the hundreds of millions and PGA of America Professionals working in more than 30 countries around the world, tapping into myriad licensing partnerships is an exciting challenge,” noted Arjun Chowdri, Sr. Director Global & Corporate Strategy at the PGA of America. “We are delighted to be partners with Bradford Licensing in our worldwide licensing endeavors to help elevate the brand of the PGA of America and its Members overseas.”


Give Us 20 Minutes, We’ll Give You the World



Our research team has now started the process of acquiring data for the 2019 LIMA Global Licensing Industry Study. This important project provides an annual update on the size of the trademark licensing business worldwide and has been extremely valuable to our members in their strategic planning. Brandar Consulting LLC will once again develop this exclusive study, with top-line numbers scheduled to be released this coming May during Licensing Expo. 

The quality of our research data obviously depends in large part on the participation of our industry’s executives – therefore we strongly encourage you to complete this 15-minute survey. Please be aware that this is a completely anonymous survey and none of the information submitted will be seen by or shared with anyone other than the researchers.  

If you’d like to discuss the survey or have any questions, please contact Marty Brochstein, LIMA SVP of Industry Relations & Information.

Chhota Bheem getting ready to conquer the globe with his Kungfu moves!

Green Gold Animation Private Limited, the creators of “Chhota Bheem” have just announced the release of the next big screen adventure featuring Bheem and friends – “Chhota Bheem – Kung Fu Dhamaka”.

Packed with fun, adventure and excitement this movie will be the first feature film featuring “Chhota Bheem” which has been conceptualized and shot in Stereoscopic 3D. The movie is set to be released across India on 10 May, 2019.

The film is set in China and this time “Chhota Bheem” and his friends set on an adventure in the Land of the Dragon, to participate in the biggest Kungfu competition of the world. The competition is disrupted midway when, Chhota Bheem is called on to help save the princess and protects China and its people from the evil nemesis Zuhu.

Directed by Rajiv Chilaka, produced by Green Gold Animation and distributed by Yashraj Films, ‘Chhota Bheem Kungfu Dhamaka’ is all set for a release on 10 May, 2019.

Yash Raj Films have partnered with Green Gold Animation for the release of the movie across the country. This will mark the third collaboration of Yash Raj Films and Green Gold Animation.

Rohan Malhotra, Vice President – Distribution of Yash Raj Films said, “We are proud of our association with Green Gold Animation and Chhota Bheem is the most popular Indian animation character among kids today. We are thrilled and excited about this 3D extravaganza and we are planning to give ‘Chhota Bheem: Kung Fu Dhamaka’ the widest ever release for an animation film across India”.

Rajiv Chilaka, CEO and Founder of Green Gold Animation said “We are absolutely delighted to announce the release of Chhota Bheem Kungfu Dhamaka this May. This film will see an adventurous story, exciting characters, great visuals, high-end 3D animation and an introduction of Bheem in a new 3D avatar. We are happy and delighted to partner with industry giants Yash Raj Films to distribute our film. We look forward to their expertise and we are proud of our association with them. We are looking forward to our audience having a wonderful time with Chhota Bheem.”

Credit Slate of Chhota Bheem: Kung Fu Dhamaka

a) Producer:  Mr. Samir Jain and Mr. Rajiv Chilaka.
b) Director:  Mr. Rajiv Chilaka.
c) Starring:  Animated Characters of Chhota Bheem & Friends.
d) Music & Sound: John Stewart Eduri.
e) Lyrics & Dialogue: Nidhi Anand & Teja Pratap.
f) Writer:  Nidhi Anand & Teja Pratap.
g) Lead / Key Characters: Chhota Bheem, Chutki, Jaggu, Raju, Kalia, Princess Kia and Zuhu.



Angry Birds 2 is coming….

Anyone else tired of being surrounded by ice and snow, and dealing with the cold weather woes of winter? We might be getting some relief soon, but relief can’t come soon enough for a certain new character featured in the new teaser trailer for The Angry Birds Movie 2. Meet Zeta. She’s got tons of ice – and zero chill.

See the full U.S. teaser trailer by clicking the image above, and get ready for The Angry Birds Movie 2, coming to theaters starting from August 2019!

Also, don’t forget that the sequel presents an abundance of amazing business opportunities! The new adventure of the beloved Angry Birds flock, combined with new characters, bigger laughs and always-guaranteed cheerful destruction opens up huge possibilities for amazing partnerships, product designs and retail campaigns. For more information, please reach out to

The Angry Birds Movie 2 sees Jason Sudeikis, Josh Gad, Bill Hader, Danny McBride, and Peter Dinklage reprising their voice roles from the first film alongside new additions Leslie Jones, Rachel Bloom, Awkwafina, Sterling K. Brown, Eugenio Derbez, Zach Woods, Dove Cameron, Lil Rel Howery, Beck Bennett, Nicki Minaj, and Brooklynn Prince.

The Angry Birds Movie 2 is set for release on August 16th.

Chu Chu TV celebrates 6 years of fun & frolic!

Global children’s brand CHuChu TV just turned 6 years old! After blowing out the candles on the cake, Vinoth Chandar (Founder, CEO & Creative Director – CHuChu TV Studios) had this to say – “It’s been 6 years since we started spreading love among kids and parents around the world. Hoping to spread more love in the coming years. A huge thanks to all who have traveled with us and supported us throughout this roller coaster journey. More to come! Happy ChuChuTV Day!!!

For those who came in late,

ChuChu TV is an Indian edutainment YouTube channel. ChuChu TV is the 46th most subscribed YouTube channel in the world, with over 21 million subscribers.[1] It is the sixth most subscribed YouTube channel in India, and has over 16 billion video views.[2][3][4] ChuChu TV consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with incorporation of peppy music and a modern day aesthetic in them. The channels include ChuChu TV Nursery Rhymes & Kids Songs, ChuChu TV Surprise Egg Toys, ChuChu TV FunZone and ChuChu TV StoryTime.

On 14 November 2014, ChuChu TV Nursery Rhymes released “Johny Johny Yes Papa and Many More Videos”, which has received over 1.5 billion views as of December 2018, making it the fourth most viewed YouTube non-music video of all time.[5]

The channel also released “Phonics Song with Two Words” and “Old MacDonald Had a Farm“, which have received 1.1 billion and 1.0 billion views on YouTube respectively.[6][7]

The other channels operated by ChuChu TV are ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish).



Animation International to represent Purple Turtle in India!

When 2 LIMA members get together, sparks are sure to fly! And we at couldn’t be happier to report that Animation International India, the team behind cult kiddie brand Doraemon have inked a deal with child-focussed publishing house Aadarsh, to handle the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle.

Purple Turtle is now officially available for licensing and merchandising.

Sharing an image, the company took to the social networking sites for the announcement.

Recently, Animation International also bagged the official license for comic legend Charlie Chaplin.

Animation International Limited, one of the most renowned and respected names in content licensing and syndication industry across Asia has been active for the last 5 decades. Being the pioneers, AI India launched some of the most credible IP’s in India including Hello Kitty, Marvel, WWE, Dragon Ball Z, Barney and Friends among others.

Last year, AI organized the first Doraemon Licensee Expo in Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids.

Purple Turtle is India’s first International brand with its educational content in 30 countries including Russia, China, US, UK, and multiple languages in India. Purple Turtle was created to promptly spread education through a wide range of innovative children books and convenient online learning experiences bringing learning and entertainment on a common platform.

Yesterday we told you about the team’s plans to take Purple Turtle global.

We wish both the teams ALL the success and will continue to report on PT’s rise to global stardom!