Brand and Licensing Management Company To Bring SUBSURF, Consumer and Lifestyle Brand Based on World’s Most Downloaded Endless Runner Game, To Market
Dream Theatre, India’s foremost Brand Management, and Licensing representation company, has secured the official licensing and merchandising representation in India and South Asia for SYBO Games’ SUBSURF® consumer and lifestyle brand, based on Subway Surfers, the world’s most downloaded endless runner mobile game.
The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year. In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world. More than just a game, Subway Surfer is a lifestyle and entertainment franchise, which includes Subway Surfers: The Animated Series, a short-form series that notched over 110 million views on YouTube since its June 2018 launch.
As representing agent, Dream Theatre will establish and grow the licensing business in India and South Asia. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “Subway Surfers’ extraordinary and long-standing popularity makes it a solid licensing proposition in India, the no. 1 growth market in the world. With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India. The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”
“Dream Theatre is an ideal partner to grow the SUBSURF licensing business in India and South Asia,” said Naz Amarchi-Cuevas, Chief Commercial Officer, SYBO Games. “We’re confident that Dream Theatre understands the brand’s audience and values, and as such will deliver the spot-on consumer merchandise and experiences Subway Surfers fans desire.”
About Dream Theatre Pvt. Ltd.
Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids’ network of channels on YouTube, globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.
About SYBO Games:
SYBO Games is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers (co-developed and published by Kiloo). Five years after the launch of the mobile game, Subway Surfers topped 2017’s most downloaded mobile game in the world. Subway Surfers has been downloaded more than 2.5 billion times since its launch. To find out more visit http://sybogames.com/.
You Need Character Co., Ltd (CEO Minsu Song), character creation and animation company has announced that its wholly-developed character, ‘Cricket Pang,’ is entering the Indian market as the first Korean character company.
On January 11th, 2019, You Need Character Co., Ltd signed a representation agreement with ‘License India Advisory Private Limited (Director Gaurav Marya)’, India’s largest brand marketing and character business company, for ‘Cricket Pang’ to penetrate in the Indian market.
With this agreement, License India represents ‘Cricket Pang’ in India, which is currently being developed as TV animation series. It plans to launch ‘Cricket Pang’ in India and increase its awareness by various means such as broadcasting on India’s major television networks, character merchandising licensing and character brand marketing.
This agreement is the outcome of ‘India Licensing Expo 2018’ which was held in Mumbai, India, from August 23rd until 24th, 2018. As the first Korean company, You Need Character Co., Ltd, participated in the event where its ‘Cricket Pang’, wholly planned and developed specifically for Indian market, received a great attention from local buyers. After continuous discussions, this partnership agreement has been signed with ‘License India,’ India’s largest brand marketing and character business company.
You Need Character Co., Ltd was established in 2017 by Minsu Song who has diverse experiences in character and content businesses as he had worked in South Korea’s major animation company, Iconix Entertainment Co., which produced phenomenally successful animation series, “Pororo the Little Penguin”, and also he had worked in South Korea’s largest theme park, “Everland.” It is a start-up character creation and animation company located at Pangyo Gyeonggi Culture Creation Hub and it is expanding its global business with its own character IPs such as Rose Ping, Tomarmon and Cricket Pang.
“Cricket Pang is being developed as animation based on India’s most popular sport, cricket. We expect a big success as a content that will be easy and educational for Indian children and I’m very delighted to sign this partnership agreement and looking forward to our future,” said Gaurav Marya, Director of License India Advisory Private Limited. He also added, “We plan to successfully launch Cricket Pang in India via our various networks while utilizing our marketing capacity to the fullest, and we will develop it as a successful character brand with our outstanding partner agencies.”
In addition, Minsu Song, CEO of You Need Character Co., Ltd, said, “We are producing animation ‘Cricket Pang’ based on India’s most popular sport, cricket, as we saw the expandability of Indian market since it has a population of about 1.3 billion people and will even surpass that of China by 2023. I’m really thrilled to have a partnership with License India to develop ‘Cricket Pang’ even further in Indian market and we will expand our global business aggressively by broadcasting TV animation series in early next year.”
Currently, ‘Cricket Pang’ is being developed as TV animation series and its global business will expand with broadcasting on Indian TV channels in early 2020 and in other cricket playing countries such as UK and Australia.
<Outline of You Need Character>
You Need Character Co., Ltd is a character creation and animation company which was established in 2017 by Minsu Song who previously worked in South Korea’s major animation company, Iconix Entertainment Co. which produced phenomenally successful animation series, “Pororo the Little Penguin.” The company is a global character business by developing character brands and animation based on various concepts.
Fans of the popular anime series in India have more reason to rejoice. Dream Theatre Pvt. Ltd., India’s foremost Brand Management and licensing Representation Company, has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long-running and one of the most popular shows on kids television. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot & Netflix, with a strong fan following across platforms. The Indo-Japanese co-production of the series has further strengthened the franchise making it one of the most viewed shows with multiple series.
The TV series revolves around a little ninja named Hattori Kanzo who befriends Kenichi Mitsuba, an average 11-year-old. The slice of life show revolves around the friendship between Kenichi and Hattori and how Hattori helps Kenichi with his daily trials and tribulations, setting a good example and abiding by him like a good friend. Dream Theatre has helped numerous brands across entertainment, sports and lifestyle establish and grow a licensing portfolio in India with comprehensive licensing programs. Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to Ninja Hattori’s massive and ever-growing audience in India.
Talking more about the association, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, “Ninja Hattori’s immense and long-standing popularity makes it a stand out show in India for kids and we are thrilled to work with the brand to grow the franchise in the licensing realm. We aim to bring a fresh approach and create an effective multi-faceted multi-category program focused on authenticity, availability, and accessibility.
Mr. Daniel Horiguchi, Senior Director Global Business Division from Shogakukan-Shueisha Productions Co., Ltd added, “We are excited to have Dream Theatre as our licensing partner in India and are confident that with their wide expertise and knowledge, Ninja Hattori will emerge as one of the most successful licensing programs in India. ”
In a genius innovation of sorts, Colgate has tied up with Mattel & Viacom to offer kids a fun accompaniment to alleviate the boredom of brushing their teeth and “make brushing fun”.
While the sand-timer has been around for ages, re-purposing it as a combo with a toothpaste brand is certainly novel idea. As a father of a 4 year old, i can attest to the same! The proposition is pretty simple, you buy a 60 gm pack of Colgate toothpaste and get a 2 minute timer FREE.
There are 2 characters lending their pull to the campaign – the affable duo Motu Patlu & the evergreen Barbie.
It’s been a hectic day 1 at Music Inc 2.0 – the second edition of a conference on the business of music curated by loudest.in, backed by effervescent entrepreneur Anurag Batra from the Exchange4Media Group. The day started off with a few missteps on the technical front, but once the show was on the road…the music played on.
After the initial pleasantries were done, it was the turn of the Dharavi Dream project to work their magic on the mics in the form of beatboxing and B-bopping.
It was then the turn of industry veteran Neeraj Roy (CEO – Hungama) to take the stage and share his thoughts on the music business along with some fairly illuminating stats like while the consumption of music in India is high (in the post Jio era), it still pales in comparison to a much smaller country like the Philippines. Also, India is currently ranked #15 in the world and is likely to move into the top 10 by 2022. India has 150 million active music streamers, 250 million if you include YouTube.
One epic stat shared by Neeraj was that “lyrics” as a term is the #6 searched term on the internet, even ahead of “sex”. Could this be because of the number of young ‘uns or oldies online? That’s anyone’s guess.
Some of the other gems Neeraj shared which would seem pretty obvious are that Indians prefer to “view” their music v/s “listen” to their music, Bollywood to be blamed for that!
Next up was a panel discussion moderated by Qyuki co-founder Sameer Bangara on “Creative Entrepreneurship in the music business”. He was joined on stage by a few influencers like Prajakta Koli, Aaquib Wani, Nirmika Singh and Tej Brar who shared their opinions on how to manage your brand on social media over a longer period of time. Apart from ingredients like determination, vision, and hard work, everyone agreed that “doing what you LOVE” irrespective of monetary gain is of utmost importance.
Deeper issues of managing #mentalhealth and getting family support or lack of it and how that plays out in the journey of a creative entrepreneur also made for great content.
Up next was a keynote by proud-to-the-hilt Bandra boy/Blues man and chairman of FountainheadMKTG Dentsu Brian Tellis who shared his views on how to build GREAT intellectual properties. When Brian speaks you listen! Unfortunately his slot was just before a free lunch so everyone made a beeline for the buffet! But Brian worked the mic as a seasoned DJ would. He sculpted a great blue print for developing successful intellectual properties and showcased pet projects like Aadyam and the Mahindra Blues Show as examples of accomplishments that not only their company but the country at large should be proud of.
while the former has fired up the local theatre circuit, the latter is on course to building a truly global IP made in India.
Post the free lunch it was back to the business of music. The next panel discussion on technology, data and design was helmed by veteran marketer Lloyd Mathias and the panelists shared some valuable insights on the tech surrounding the music and how critical it is to sustain a healthy ecosystem.
Tarun Katial, CEO, Zee5 was deserted by his panel and chose to go solo. He shared some of his insights on how the music business and creators specifically could be more relevant to the OTT business by focussing on creating quality content and recognizing its value by not offering it for free on platforms like YouTube. He also mentioned that great opportunities exist in for cinematic music, documentaries even pure-play musicals. Unfortunately, he spoke to an almost empty room because he was on the wrong side of an ad break, proving that Zee5 should have made the event an SVOD one!
One of the most interesting panel discussions of the day was the one on “how to grow your music business”. There were many entrepreneurs and musicians in the audience who wanted to understand how to protect their copyright to get their music out to the masses. Mandar Thakur assured everyone that while the laws exist to protect copyright, the sheer difficulty of implementing the same on the ground was where the tension is as the police have to grapple with great limitations. Shreyas Srinivasan (from Insider.In) inresponse to an audience question about how to crack it in the music business he stated his simple 3 step formula: Step 1: Email your song to 1000 family & friends. Step 2: Post it on Spotify/Amazon/Apple Music and get them to buy it. Step 3: Get 10000 listens/sales. After that you dont need to do anything else!
That seemed to be the simplest and logical advice from a panel to the audience which contained a mix of high brow corporate executives on the one hand and hungry content creators on the other.
But the last word remained with another veteran of the music biz Mandar Thakur (COO, Times Music) who said “Don’t forget the streaming business was started by a pirate!”
After an action-packed Day 1, everyone including myself was looking forward to Day 2 with speakers from Spotify and panel discussions around Music’s involvement in Sports, Advertising, Tourism and etc. Like a hungry scribe, I arrived as early as I could, whipped out my mobile and started Live tweeting. Little did I know I would end the day having interviewed an Itunes-chart topping musician & being among the first few to view The original Gully Guy Vivienne “Divine’s” journey (which by the way is a must watch for everyone with a dream of making it in this business!)
Kicking off the day was the MD of Spotify India – Amarjit Singh India. He spoke very passionately about Spotify’s mission to give ALL musicians a level playing field and apart from monetization also help creators improve their craft using their global platform.
Some pretty stunning stats – Spotify has 100 million users (no mention on the India base) and has thus far paid back 10 Billion Euros to artists in terms of royalty.
But what Spotify is known for the ability to curate content at humongous scale through playlists. More than 3 billion of them!
He also spoke about Spotify’s continuing efforts to foster greater creativity amongst established and aspiring musicians through its “Creator” program.
Session #2 on understanding the Indian consumer/ smartphone insights/streaming and consumption moderated by @roochay from @Outdustry Manoj Dawane Founder, @VTIONMedia, Gautam Raj, Founder & CEO @Hubhopper Tony Kakkar, Artist, and Anita Nayyar, CEO, @HavasMedia
Some of the insights shared:
Gautam Raj felt that “VOD is not in competition with podcasts. Both can exist together”. He confessed to being a podcast addict himself who sometimes sleeps with his headphones on. Mr. Manoj Dawane compared the current situation of handset, content, and bandwidth to that of Brahma, Vishnu & Maheshwara trio being in place and hence ripe for the revolution in content consumption. Anita Nayyar felt “Brands need to work more with creators to deliver smarter solutions to the audience on mobile” While commenting on the attention economy that we live in, Manoj Dawane quoted Reed Hastings CEO of Netflix by saying “Our only competition is sleep” He also advised musicians, creators, and marketers to map their consumers journey during an average day to figure appropriate interventions. Commenting on the readiness of the Indian consumer for podcasts Gautam Raj said the country already ticks a lot of the key boxes – 2nd highest commuting time in the world, 2nd largest mobile base in the world, bandwidth, the highest number of ethnicities, etc. In final comments – Anita Nayyar commented that great content is what gives her goosebumps and brings a tear to her eye. Gautam felt that podcasts need to die a horrific death to end the isolation. It is all-inclusive and needs to be treated so. Manoj Dawane felt that niche is the new mainstream.
This was followed by a keynote “Relentless story of Raftaar in conversation with film critic & entertainment reporter Rajiv Masand.
Rajiv did a good job of trying to give us a peek into the mind of the man that has got the nation grooving to his music. Raftaar was his usual unapologetic best. Asked about his opinion of being on the sidelines of Bollywood for no fault of his, he said it didn’t really affect him as his music and the fans are what kept him going. He also touched upon the softer side of the artist and his message for struggling musicians. Of course, what’s a chat with Raftaar without some Rap!
Panel #3 was on feeding the superfan appetite | Sports x Music
The session was moderated by veteran event producer Ravi Krishnan (Stepathlon Lifestyle Pvt. Ltd.) who was joined on stage by panelists Lydia Buthello EVP Brand Experience and Events, Star India, Jiggy George Founder & CEO Dream Theatre (and Head, Licensing International, India), Indranil Blah, CEO, Mumbai City FC, Vivek Nayer, CMO, Mahindra & Mahindra & Mohit Joshi, MD, Havas Media.
Ravi kicked off the panel by commenting that India’s become a more diverse country in the last 10 years! He also asked panelists to weigh in on how they were using music to drive engagement among fans, especially during offseason? Mohit Joshi asked the audience to recall the last sports anthem apart from Chak De and Bar Bar from Lagaan. Jiggy commented on how Mojostar had launched brand Prowl with Tiger Shroff and released it in tandem with T-series and saw it accumalate over 40 million views within a short span of time which helped induce trial of the brand. Indranil Blah too spoke about the fact that despite Mumbai not being a very football-centric city they had managed to engage a large active base of fans through music. Vivek Nayer spoke passionately about M&M’s continuing efforts in Formula 3 to use music and fuse it with experiential marketing to deliver their brand message & how it’s been paying rich dividends.
After this, we took a break to have a fireside chat of our own with musician Tejas who serenaded the audience with some of his original compositions. Take a listen.
We then caught up with VJ/DJ & Festival Director Nikhil Chinapa for his fire-side chat “Cult to Cash” with Nirmika Singh, Executive Editor, RollingStone India. Nikhil didn’t need much baiting before declaring that NOBODY in the live events business in India is making money! No LIVE event can claim to be ticket positive and hence the need for sponsors. He urged fellow festival organizers to stop lying to their sponsors about ticket sales and focus on building the infrastructure. He opined that it was unfortunate that while people were willing to spend top $ to go see concerts like Tommorow Land abroad and the like, they weren’t willing to falk out a few thousand rupees to watch world-class acts in their own backyard. His authenticity has to be complemented and we wish more industry folks were as candid as he was!
But the piece de resistance was, of course, the arrival of superstar rapper and inspiration for the Bollywood smash-hit “Gully Boy” “Divine” who even enthralled everyone with an extempore performance.
Following which the lucky few of us were treated to the premiere of “Gully Life” THE STORY OF DIVINE. As I said earlier I didn’t know i would end the day in tears but I was so moved by his story and the way Akshat Gupt, Co-Founder, Supari Studios & his team have brought it to life (it was a labor of love which started almost 18 months back!) Kudos to them. Unfortunately, no Redbull was being served, but Divine’s energy was more than enough!
Huge thanks to the team at Loudest.in & Exchange4Media for inviting IndiaLicensingPost.com & Licensing International to the event. We are sure the music business will be better for it!
Doraemon the character is loved and adored by millions of kids in the country. Along with Nobita, they share a special bond of friendship and are synonymous with being friendly, helpful, funny & trustworthy!
Doraemon is turning 50, and AI Licensing India is celebrating it by doing a 50 city Mega Tour across 3 years with an interesting concept called “Me Time With Doraemon”. It will be a special weekend with Doraemon & Friends with a fun-filled entertainment zone & activities for kids & families. A special performance by Doraemon & Friends and an opportunity to Meet & Greet the characters is up for grabs.
With Audio Video Play, activity Zone for Kids, a special performance by Doraemon and much more these events are sure to create memories for a lifetime!
Here’s how you can be a part of the event:
Shop worth ₹ 500/- at the Doraemon pop-up store and get a “Me Time with Doraemon” pass free
Shop worth ₹ 2500/- at the mall and and get a “Me Time with Doraemon” pass free
Shared below is the detail of first leg of cities & venues. we will continue to keep you updated as the tour rolls around India.
With the release of the final season of the biggest ever American fantasy drama ‘Game of Thrones’, Black White Orange Brands Pvt. Ltd has curated impressive product lines for the massive army of diehard fans in India.
The multiple categories include novelty products like magnets, coasters, posters, mugs, notebooks, phone & tablet covers, premium youth bags and backpacks amongst others. With 20+ active licensees, brand collaborations & 700+ SKU’s, the brand is targeting almost 60 to 70 crores in retail value in 2019.
Bhavik Vora, Founder & CEO of Black White Orange Brands Pvt. Ltd says, “All of us at BWO are huge Game of Thrones fans and consumers will see a lot of that passion on the products. We are launching official merchandise in every possible category with over 500+ designs on apparel itself, catering to fans across the country. I would urge consumers to stop buying fakes and be loyal to #TheThrone.”
In a first-of-its-kind collaboration, ace designer Masaba Gupta has acquired the Game of Thrones license to launch her Designer Limited Edition Collection in apparel, home products, and jewelry under her label ‘House of Masaba’. The apparel collection for women comprises of capes, kaftans, trench coats, stud embroidered corsets, dhoti sarees, and even a gown saree. For men, there are bomber jackets, sharp power suits, long trench, kurta, and even t-shirts. Inspired by the spectacular gardens, medieval palaces & diabolical war, the jewelry collection is dominated by elements like the kingdom’s sigils, filigree leaves and armors that make it stand out. Masaba X GOT is set to launch by May 2019.
Fastrack – ‘the urban youth brand’ plans to kick off with its exclusive Game of Thrones collection of premium bags, sunglasses, and watches in May 2019. The collection will revolve around the most loved characters from the show – Jon Snow, Khaleesi, Arya, Jaime and the force of nature, The Night King. The products are also designed in color schemes that are close to the individual characters. Interestingly, a watch is also being designed which celebrates the Iron Throne. ‘Fastrack’ believes that the elements of the show were married with the brand’s own design aesthetics to design edgy and fashionable products.
What’s more? Hasbro and HBO have also joined forces to introduce an all-new edition of Monopoly: Game of Thrones in which the latest version integrates elements of the popular fantasy drama series into gameplay using tokens and properties inspired from the show. Fans can also get their hands on the recently launched Johnnie Walker White Walker Limited Edition Scotch Whisky, collectibles, figurines or the Funko – Game of Thrones range of POP figures!
Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise.
With 622 submissions from 19 countries judged by a panel of 150 executives from 18 different countries, Yedaz is the only Indian brand to be nominated for showcasing creativity and innovation in the licensing industry. Yedaz by Shemaroo has been nominated alongside properties such as Harry Potter by Warner Bros., Jurassic World by Universal Brand Development, Shark Week by Discovery Inc., JoJo Siwa by Nickelodeon and Mr. Rogers & Neighbourhood by Rogers & Brand Central.
Expressing her excitement on the nomination, Ms. Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment, commented, “This is a great achievement for the entire Indian licensing and merchandising industry, especially for a new category like Bollywood. We have been working diligently towards building an ecosystem for Bollywood licensing and merchandising in India as well as globally and the nomination at International Licensing Awards 2019 is a recognition of all the hard-work and efforts we have put in.”
Commenting on this nomination, Mr. Jiggy George, India Head, International Licensing Industry Merchandisers Association (LIMA) said, “We are really happy that a company from India has been nominated in the consideration set of global players for the award and wishing Shemaroo the very best. We are also counting on more Indian companies and their campaigns making it to the global stage in the years to come.”
The winners will be honoured at a special awards ceremony to be held in Las Vegas during Licensing Expo on Tuesday, June 4, 2019.
Universal Brand Development has announced a multi-category licensing and merchandising program for DreamWorks Animation’s How to Train Your Dragon: The Hidden World.
The program includes:
Master toy partner Spin Master with new toys inspired by the film, including glow-in-the-dark, dragon-glow effects and colour-changing technology and more
The Spin Master Toy range is now here by Black White Orange Brands Pvt. Ltd & distributed in India by Winmagic Toys. The toys ranging from Rs. 299 to Rs.6999/- is available in leading toy stores like Hamleys, Toys R Us, Landmark and Shoppers Stop amongst others across India
Playmobile, a partner since 2017, has developed a line with key story arcs from across the DreamWorks Dragonsfranchise and film
Funko has released a line featuring Toothless and Light Fury worldwides
Closer to home, Shree Ambica Plastomac will be launching the Back To School range with lunch boxes, sippers and pencil boxes, PAN India
A new mobile game, dubbed “DreamWorks Dragons: Titan Uprising,” will launch next year in Google Play and App Store. The game, developed by Ludia, invites players to a Dragon-inspired match-3-puzzle-role-playing game. Fans can visit Dragonstitanuprising.com to preregister for tokens.
Outright Games will release a new console game, “DreamWorks Dragons Dawn of New Riders,” which introduces new characters into and a new storyline within the DreamWorks Dragons universe. The game will be available in early 2019 on PlayStation4, Xbox One and Nintendo Switch.
Universal Pictures International India has recently released “How to Train Your Dragon – The Hidden World” across theatres and has had a massive opening of approx. $55.5 million, globally. They also handled the ATL promotion campaigns prior to the release.
Black White Orange Brands Pvt Ltd, while being the official brand licensing partner for India, will also be a part of marketing and on – ground promotions and campaigns.
DreamWorks Animation’s How to Train Your Dragon: The Hidden World released on March 21 in India.
Agency will serve as agent for North American licensing
YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun.
“We are thrilled to be collaborating with Brandgenuity,” said Jiggy George, Founder and CEO, Dream Theatre. The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking.” And he added, “Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”
“We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content,” says Vinoth Chandar, Founder, CEO and Creative Director, ChuChu TV.
ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels. Learning and entertainment are at the heart of ChuChu TV, whose memorable, fun videos feature diverse characters, positive endings, educational content, music and choreography. ChuChu TV viewers span from 2-8 years old, many of whom view along with their parents as well. USA is one of the top 3 territories for ChuChu TV with a prodigious 3.5 billion views and 4 million subscribers, making it one of the most popular networks of channels in the US for preschoolers and young kids. ChuChu TV’s recent story episodes from its Storytime channel, targeting 4-8 age group, teaches good habits to kids and have received a fabulous response in US, garnering millions of views in a very short period of time.
Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.
“We are very excited to build this program,” said Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”
Disclaimer: Jiggy George is the Editor in chief of India Licensing Post.