Brands rising to feed the need and show they care

With governments around the world making it mandatory for its citizens to wear face masks for the foreseeable future to avoid the spread of the Covid-19 virus, several entrepreneurs and companies have already picked up the mantle to serve this need by repurposing their existing assets. Some purely as CSR initiatives and others as a balance between CSR & to support other businesses that have dipped due to the strictures that have been imposed on business as usual. Here are just a few of the initiatives that caught our eye.

Bravado the licensing arm of Universal Music Group recently announced an initiative to provide a range of non-surgical face masks to its fans under the initiative We’ve got you covered. The website also mentions 100% of net proceeds will be donated to Music cares an initiative to benefit music-oriented charities and communities. The face masks are priced at $15/- each and are branded with some of the most iconic music brands including Queen, The Rolling Stones, Guns N Roses, Imagine Dragons, YungBlud, Black Pink and Black Sabbath.

 

According to LicensingSource.Net, Bravado and Universal Music Group (UMG) launched the programme first by offering free face masks to all UMG employees. The programme will also contribute 50,000 masks to those serving communities across the US including workers in food banks, school lunch programmes, homeless shelters and other community service providers.

Closer home in India, quite a few brands and designers have also decided to repurpose their existing resources to help meet the need of non-surgical masks. With the objective of “Staying Safe and Stylish” designers Anita Dongre & Masaba to name a few have announced initiatives via social media platform Instagram earlier this month much to the delight of their fans.

Said Ms. Dongre, “Ever since lockdown measures came into place, we have been finding ways to contribute meaningfully to safety efforts amidst the current pandemic. These efforts have now been greenlit.”

(image courtesy Anita Dongre’s Instagram account)

 She further stated – “24 of our women employees from two of our community tailoring units in Charoti and Dhanevari have offered their services in creating protective face masks to meet the needs of the community at large. All social distancing norms and hygiene measures will be followed during this time”

(image courtesy Anita Dongre’s Instagram account)

Designer Masaba Gupta wrote “Changing gears for some time in the wake of the current pandemic & lockdown across the country, all operations at the House of Masaba came to a halt. While the damage that this will do is immeasurable at this point, my hope is to keep my chin up by doing my bit to help my country instead-in this time. We have started the production of non-surgical masks for donation at a production facility keeping all hygiene and safety standards in mind. These masks are washable and reusable”

India’s largest English news daily The Times Of India has taken the DIY route to rally its readers to design their own face masks and share the same with the tag #MaskIndia on its website. Best masks get featured in the newspaper. So far the campaign has received over 90,000 submissions.

(image courtesy Times Of India campaign page)

While the central government has announced 17th May as the end date for Lockdown 3.0, the Prime Minister’s Office has left it to individual state governments to decide on their exit plans. However, the discourse has certainly shifted from saving lives to saving “lively hoods” and with 1.3 billion people to care for getting things up and running and back to normalcy is going to need everyone to pitch in with whatever they can do. Whether its making masks or serving at a local soup kitchen, we are all in this together.

Mumbai City hand Asif Khan long-term deal; Bipin Singh extends stay

Some great news for Mumbai City FC fans of the ISL. The team is planning contract extensions for midfielders Asif Khan and Bipin Singh Thounaojam. Young Asif Khan has extended his stay with the Islanders until May 2024 while Bipin Singh has put pen to paper on a deal that keeps him at the Club until May 2022.

Bipin Singh joined the Islanders in the summer of 2018 and registered 7 appearances in his debut season at Mumbai City. He fortified his place in the side in his second campaign, doubling his appearances tally featuring a total of 15 times, scoring two goals and providing an assist.

Asif Khan, who rose through the ranks at the Club, was brought in to replace Anwar Ali in the 2019/20 Hero ISL squad. The 19-year old was named on the bench on one occasion in the League and continues to be a key figure for the Islanders’ Reserves in the Hero 2nd Division League.

Asif Khan said: “Having grown up in Mumbai, it’s a dream come true to be a part of Mumbai City. It is a wonderful moment for me and my family and I am thankful to the Club for the trust they’ve placed in me. I want to keep working hard, improve my game here and give nothing but my best every time I get to pull on the shirt and represent Mumbai City FC.”

Bipin Singh said: “The past two years I’ve spent in Mumbai have been fantastic for me. The environment here at Mumbai City is perfect for young footballers to come and flourish and I am delighted that I will be here for two more years. I hope to contribute much more in my time here and repay the faith the club and the fans have shown in me in these past two years.”

Indranil das Blah, CEO of Mumbai City FC said: “We are delighted to have secured the services of two fantastic young talents for the years to come. Asif is a hard-working young boy. He has great potential and has shown remarkable progress in the past year. Bipin has come to the fore as a fantastic attacking talent in his two seasons here and we’re confident he has a bright future at Mumbai City FC.”

 

Pokémon Shirts marks first anniversary with new launches

Company launches new children’s line as well as adding 100 new fabrics to its line-up.

Original Stitch – the online custom shirt service which allows customers to mix and match Pokémon prints to create unique shirts – is celebrating its first anniversary since debuting in Tokyo.

To mark the milestone, the company is adding 100 new Pokémon fabrics referencing Pokémon Gold and Pokémon Silver – and inspired by the Johto region in the games – to the original 151 patterns currently available.

Customers can create their own unique shirt, choosing fabrics at six different parts of the shirt: collar, inner collar, cuffs, inner cuffs, base and pocket.

In addition, the company has expanded to feature children’s sizes meaning that everyone in the family can now wear their favourite Pokémon on their shirt.

Source: https://www.licensingsource.net/pokemon-shirts-marks-first-anniversary-with-new-launches/

Shoppers Stop betting big on beauty space

Despite the adverse economic conditions, the K Raheja owned Shoppers Stop is betting big on the beauty space reports Moneycontrol.com.

shoppers-stop-retail-outlet

According to Rajiv Suri, Managing Director and Chief Executive Officer, Shoppers Stop, the company is on track to achieve its target of opening 50 stores in the current financial year.

“This year, we have opened 28 stores (eight department and 20 beauty) and plan to open 22 stores (four department, 11 beauty and seven airport stores) by March,” said Suri.

It operates over 300 departmental stores, spanning 4.4 million square feet, in 50 cities across India.

The last quarter saw a 9.6% jump in revenue from the beauty segment which has led management to focus on this opportunity and see if it can be propelled further. It is present across more than 400 fashion brands and 32 fashion categories.

Aldi ready to mark World Book Day with key licences

Retailer’s dress-up offer includes popular characters such as Harry Potter, Mary Poppins and Dennis the Menace.

Aldi is gearing up to mark World Book Day 2020, featuring a number of licensed brands within its dress-up and publishing offer.

The retailer’s licensed dress-up range went into stores on February 13 as part of its Specialbuys, ahead of World Book Day which takes place on Thursday March 5.

Aldi is offering five designs including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace.

In addition, children can pick up the Harry Potter Paperback Books 1-3, as well as Horrid Henry Paperback Books which include six tales to choose from.

The retailer’s selection of Fairytale Picture Flats, meanwhile, includes a number of classic tales such as Aladdin, Cinderella, Sleeping Beauty, Snow White and Rapunzel.

source: https://www.licensingsource.net/aldi-ready-to-mark-world-book-day-with-key-licences/

Record numbers expected for Bloomberg Square Mile Relay Mumbai 2020

Mumbai, February 15 2020: The annual Bloomberg Square Mile Relay has exceeded entries of last year’s race, as it returns to Mumbai for the second time on Thursday, 6th March 2020, following a hugely successful inaugural event in 2019. Organisers have said that businesses are registering in large numbers and anticipate the number of teams on the start line to be significantly up from last year.

Square mile logo

Some of the city’s major companies will again take to the start line, including the likes of Axis, Barclays, Edelweiss Financial Services, Federal Bank, Google, IDFC Bank, LinkedIn, Macquarie, Mastercard, Michael Page, Nomura, Reserve Bank of India, SBI Funds Management, Standard Chartered among many others.

The internationally-renowned annual event, which also takes place in 11 other cities across the world, will see the city’s top businesses to come together, as teams of ten employees each take turns to run the unique one-mile (1.6km) route at Jio Garden, BKC, all in a bid to be crowned the fastest company in the city.

The focal point of the race is to make an important and meaningful contribution to the city in a bigger and better way, through the charity arm of the event called The Extra Mile. This year’s race saw over $20,000 donated to support livelihood programs through the event’s charity partner Magic Bus, working in some of the toughest communities in Mumbai to give young people the tools and resources to get employed. The 2020 event will see 25% of team entry fees donated to another important local cause, focused on using the power of sport to make a lasting difference to the lives of people in the city.

Feedback for the first race in Mumbai was extremely positive, with a participant from Standard Chartered commenting: “I have attended many running events, but this event stands out. It was a fantastic evening, very well organized and an awesome post run party. Can’t ask for more. Keep up the good work, you have set a high benchmark!”

James Hassett, Managing Director of Square Mile Sport, the owners of the event, said:

“We’re all really excited about returning to Mumbai after such a brilliant first year, as we loved how the city really embraced the relay and the reaction has been fantastic! Corporate wellness is an increasingly important issue for corporations in the city and the fantastic energy and infectious enthusiasm the relay brings goes hand-in-hand with companies wanting to improve the well being of their employees.”

“We are incredibly proud to be working alongside Bloomberg, positively impacting corporations and the community in Mumbai and look forward to many more successful years in the city. This year is shaping up to be a memorable one, so I encourage anyone thinking of their business taking part, to come and experience it first hand – it’s an event like no other!”

For more information about the race go to: www.squaremilerelay.com/mumbai

Runners at the start of the 2019 race on 15 March, 2019

Inaugural Fastest All-Female Team winners, Nomura on the podium at the 2019 race.

“Retail is facing the greatest period of disruption in living memory”

World’s biggest retailers to take on the digital evolution and ailing high street at Retail Week Live 2020.

Senior business leaders from the world’s biggest retailers will be tackling the issues contributing to unprecedented challenges in retail following the worst year on record for the industry in 2019.

Dave Lewis (ceo, Tesco), Peter Jelkeby (country retail manager UK & Ireland, Ikea), Richard Walker (md, Iceland Foods) and Beth Horn (head of industry for retail, Facebook) will be among 200+ influential figures speaking at Retail Week Live 2020, which is taking place on March 25-26 at The Intercontinental London.

The digital evolution, sustainability, the declining high street and how to win business from the increasingly conscious consumer will be addressed in a packed programme at the event.

The two-day conference provides delegates with ideas, insights and the tools required to lead through the digital transformation in a series of strategic sessions, workshops and seminars.

The opening keynote will come from Iceland’s Richard Walker, who will speak about ‘democratising environmentalism and business as a catalyst for a step change in sustainability’.

This year’s theme – Retail Evolved: Thriving in a Digital World – will see a number of leaders from global brands taking to the stage. As well as those already mentioned, these will include Amazon, The Body Shop, Starbucks, McDonald’s, Primark, Boots, Green & Blacks, Sweaty Betty, Sainsbury’s, Crosstown Doughnuts, LEGO, Hema and Pets at Home among others.

“Retail is facing the greatest period of disruption in living memory,” said Hannah Tovey, programme director of Retail Week Live. “Retail and commerce businesses know that they cannot keep up with the pace of change alone. Building an ecosystem that will fuel growth has become critical to success and this is where the new Retail Week Live comes in.”

Source: https://www.licensingsource.net/retail-is-facing-the-greatest-period-of-disruption-in-living-memory/

NuonX freestyle a hand-crafted collection for today’s youth by Bubble Design

It all started in August last year when Umashan Naidoo, the head of menswear at Tata Trent, saw a group of people beautifying a wall in Bandra, Mumbai. He immediately contacted the husband wife duo of design studio Bubble Design and wanted to know how he could collaborate with them to create a funky line of clothing for the youth which is inspired by local speak – thus was born the NuonX freestyle capsule collection.

 

Nuon, is a youth oriented private label brand by Tata Trent’s Westside.

As Neisha Sylva, Business Head of Bubble Design explains, “Over the years Bubble has worked to give new-comers each with their own artistic capabilities and opportunity a platform to showcase their skills.

For this particular collaboration, four local artists were shortlisted Akshay Lushte (who wants his art to touch peoples lives), Chaitrali Kadam (who used to conduct art classes to supplement the family income), Radhika Gohil (a student who supports her family by way of freelance gigs that come her way) and Sandeep Shelar (an uber driver with a highly versatile illustrative style).

Vivek Sylva, creative head, Bubble Design, explains how once the brief was received, they dove straight into researching each of the 7 shortlisted themes. From finding the right fabric to integrating with the logistics at Trent to deliver on the brief. All of it finally came together at Trent’s fabrication unit in Tirupur. Akhila Chandrashekhar from the purchase department at Trent commented that this range would be a great way for the youth to express themselves. We wish them all the best with such future initiatives.

Highlights of Rajiv Chilaka’s conversation with Jiggy George

Our inaugural webinar for 2020 featuring the Founder & CEO of Green Gold Animation Mr. Rajiv Chilaka was a hit on all fronts. Despite it be being a late Friday evening slot (6PM) India time, we managed a full house (think a large sized Starbucks Café cramped with over 100 enthusiastic students of licensing), the conversation between Rajiv & Jiggy was top calibre warranting a slot on the Ted Talks podcast channel. If you want to re-experience the session in its entirety. You will have to head over to licensinginternational.org/webinar – don’t forget to sign in using your member credentials though.

Here are some gems that flowed through the evening from the super modest, yet mighty ambitious Rajiv.

On how Bheem came into his life….

“When I was small, I was a poor eater, my parents used to say, You have to eat like BHEEM!”

On Chhota Bheem’s positioning thought process….

“In BHEEM we wanted to connect everything Indian kids should be proud off”

A marketing gimmick which worked….

“We made some Chhota Bheem merchandise – took it to a Makar Sankranti fair, put a TV there & sold out in 6 hours!”

During the Days of Exponential growth….

“Our warehouse space went from 200 sqft to 2000 sq ft to 20,000 sqft in 1 year!”

“From 1 product to 30 products”

On how business can be Human….

“So many times I went to a child who was crying and gave him Bheem merchandise”

Best advice for budding entrepreneurs…

“I would advise IP creators to focus on creating IP”

Whether OTT is going to eat into TV’s share?

“Mighty Little Bheem can go from TV to OTT and vice versa. It’s a WIN WIN scenario.”

How Netflix happened…

“In 2012 our goal was to be on Netflix, but it didn’t happen till 2014.”

Future ambitions….

“We want to Open a theme park”

“We want to have a global animated feature produced by a Hollywood studio and to do 1 billion $ at the box office.”

Advice for budding entrepreneurs…

“Know your strengths and stick to them.”

Here’s some feedback we received via WhatsApp

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If you were a part of the audience and would like to share your feedback too, we would love to hear from you OR if would like to connect with us and be a part of the next webinar – pls send an email to india@licensing.org or visit our LinkedIn page.

Louis Vuitton & NBA announce global partnership including exclusive travel case for the Larry Obrien Trophy

“Victory Travels in Louis Vuitton”: League’s First-of-its-Kind Partnership Makes the French House the Official Trophy Travel Case Provider of the NBA –

Louis Vuitton and the National Basketball Association (NBA) recently announced a multiyear partnership that makes the French fashion house the first official Trophy Travel Case provider of the NBA.  The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.

Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures.  The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.

“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke.  “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”

“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.  “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”

The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion.  As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.

The announcement was made ahead of The NBA Paris Game 2020 Presented by beIN SPORTS, which will feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24 at the AccorHotels Arena.