MUMBAI: Following its debut in 2017, License India is staging the second edition of India Licensing Expo, which will take place from23-24 August at the Bombay Convention And Exhibition Centre, Mumbai.
ILE is a brand licensing show and is supported by the International Licensing Industry Merchandisers’ Association (LIMA), the leading trade organisation for the global brand licensing industry. The focus of ILE 2018 is to create greater awareness about the benefits of brand licensing to Indian retailers and the business community at large and to promote India as a burgeoning market in the global landscape.
With participation from more than 500 global and domestic brands with players like Viacom18, Green Gold Animation, Adlabs Entertainment, Angry Birds, ChuChu TV, Dream Theatre, Cartoon Network, WWE, Orion, DQ Entertainment and Bradford License India, ILE’18 will showcase the spectrum of licensing with business buyers across categories and territories expected to attend the show over two days.
The conference programme will see participation from executives including:
- Licensing Industry Merchandisers’ Association president Maura Regan
- Licensing Brands managing partner Pete Canalichio
- NBA MD Yannick Colaco
- Nickelodeon Viacom Consumer Products, VP, Licensing Business Development Dan Frugtniet,
- Entertainment One senior VP international licensing Ami Dieckman
- Rovio senior VP brand licensing Simo Hämäläinen
- Lima India head Jiggy George
- Celebrities Entertainment MD Ulf Vespermann
- WWE senior director consumer products Licensing, Retail Archana Keskar
- BCCL director, business head brand extension Sandeep Dahiya
- ALT Balaji CMO Manav Sethi
- Adlabs Entertainment joint CEO Dhimant Bakshi
The event also includes a master class (for limited 30 delegates) scheduled on 22, 23 August 2018 culminating into India Licensing Awards on 23 August 2018.
The forum highlights the potential of the emerging Indian licensing industry by bringing together the players of this dynamic industry and by creating a platform for education, growth, and networking in the given peripheries.
“We have been successful in portraying India Licensing Expo as a dedicated hub for licensing professionals. Licensing Industry in India is definitely on an upward trajectory and through ILE 2018, we intend to bring the global understanding to Indian landscape, further propagating this business model,” said License India chairman Gaurav Marya.
The show brings together a wide range of intellectual properties comprising characters, entertainment, celebrity, corporate, sports, art with an aim to encourage and enable licensing professionals to network and capitalize on opportunities and structure a concrete licensing program for retailers to leverage on.
“LIMA is committed to the continued growth and expansion of licensing around the world, and we are proud to support this show dedicated to licensing in India. It is important for the advancement of our business to come together in India, make connections and learn about this active market that is poised to achieve great things in the coming years,” said LIMA president Maura Regan.
“India has seen a massive surge in licensing in the last few years – there is consolidation and growth in key categories, the emergence of new genres and greater presence of licensed products at retail. LIMA India continues to bring the fraternity together to boost it further and we are very happy to partner with ILE in this journey as we continue to grow the industry and celebrate its success,” said LIMA India head Jiggy George.
“I attended the inaugural License India Show in August 2017 as an exhibitor as well as a guest speaker. I thoroughly support License India as a well overdue specialised and focused Licensing show for such a dynamic market like India. I firmly believe in the value of annual Licensing shows and attend them all over the World and I will continue to support License India both as a Licensor (Nickelodeon Viacom Consumer Products) and as an attendee in future,” said Viacom Consumer Products Vice President – Licensing & Business Development Dan Frugtniet.
“India Licensing Expo was a great venture initiated in 2017. It’s one of the right paths to evolve brand licensing in India. With the participation of LIMA, top brands and the exchanges of knowledge we can see this platform been built to ensure a bigger identity to the licensing universe and brand capitalization. We look forward to a greater show in 2018,” said Green Gold Animation COO & Exec. Director Samir Jain.
“India is an important market for WWE with a massive fan base that we believe deserves localized product solutions. We were pleased to participate in India’s first Licensing show backed by LIMA, organised by License India. It was a very well put-together event including the master class, seminars and panel discussions that are key to continue the education of global standards & facilitate relevant conversations in the market,” asserted WWE Senior Director – Consumer Products Licensing & Retail (India) Archana Keskar.