Sesame Workshop Expands Caring for Each Other Initiative

Building on last week’s launch of its Caring for Each Other initiative, Sesame Workshop is expanding the initiative with the rollout of brand-new content. The array of “Sesame Street” content made available, which includes newly produced content, is designed to help parents and caregivers during the COVID-19 pandemic.

“‘Sesame Street’ is there for children and families whether it’s a sunny day or a stormy one, and unfortunately many families are facing unprecedented challenges right now,” says Dr. Jeanette Betancourt, senior vice president, U.S. social impact, Sesame Workshop. “Through Caring for Each Other, we’re committed to supporting families for the duration of this crisis and beyond – equipping them with the tools they need to get through this together and look to the future with hope and optimism.”

The content includes animation covering healthy habits, resources providing comfort and activities that caregivers can use to spark learning in areas like reading, math, science and more. The animated spots, which will be available in 19 languages, include Elmo’s new “Washy Wash” song and “Sesame Street’s” Muppets learning how to sneeze properly and learning about how caring for yourself means caring for each other.

“As families around the world adjust to their new realities, parents and caregivers are looking for help in creating new routines, staying healthy, and fostering learning at home,” says Dr. Rosemarie Truglio, senior vice president, curriculum and content, Sesame Workshop. “At Sesame Workshop, we’re here to support the caring adults in children’s lives as they help their children navigate these challenging times.”

The new animated spots will be distributed through partners in the U.S. and globally, including HBO, PBS KIDS and local PBS stations, Univision, the Ad Council, YouTube, Sesame Street in Communities partners and international broadcast partners. They will be available in the coming days in languages including English, Spanish, Amharic, Arabic, Bangla, Dutch, Dari, German, Hausa, Hebrew, Hindi, Japanese, Kurdish, Mandarin, Pashto, Portuguese, Rohingya, Somali, Swahili and additional dialects.

SesameStreet.org/caring will be updated to meet the needs of families as the situation evolves on an ongoing basis, with resources designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, and staying physically and mentally healthy.

Source: https://www.licenseglobal.com/streaming-and-tv/sesame-workshop-expands-caring-each-other-initiative

Companies Pitch In On The Coronavirus Fight

In this period of pain and adjustment, when we’re all inundated by a flood of bad news and surrounded by the effects of the Coronavirus outbreak, we decided to begin the week with a look at some of the ways that companies in and around the licensing business are stepping up and making a contribution.

A vast number of companies are making huge financial donations to help fund such things as relief efforts for the needy, financial help for workers who have lost their jobs due to the financial upheaval and aid for health workers.

Some companies also are lending their talents, facilities and supply chains to the effort. Those cited below are only a sampling, but we hope it gives a dash of inspiration about what’s possible, and how people and companies around the world are pulling together to try to make a difference.

  • Fanatics is manufacturing masks (shown above) and gowns out of material originally destined for Major League Baseball jerseys in its Easton, PA facility. The program is totally funded by MLB and Fanatics.
  • Burberry is dipping into its global supply chain to “fast-track the delivery of over 100,000 surgical masks to the UK National Health Service,” among several other measures.
  • My Icon Story has launched a free greeting card initiative aimed at getting cards sent to those in need, be they shut-ins, health workers or others.
  • Careismatic Brands donated $1 million worth of Cherokee and Dickies branded scrubs to impacted hospitals across the U.S., specifically for healthcare workers on the front lines of COVID-19.
  • Crazy Aaron’s switched from manufacturing its Thinking Putty to producing hand sanitizer.
  • MGA Entertainment, in addition to helping source masks and other medical supplies, is retooling its Little Tikes toy factory in Ohio to produce ventilator valves and googles for hospitals, Forbes reported.
  • Major European fashion companies owned by Kering and LVMH, as well as such retailers as H&M and Zara, said they will either source or retool their supply chains to produce masks and other medical equipment.

Please let us know about other companies and industry members contributing to the effort. Send info to Mark Seavy (mseavy@licensing.org) and Marty Brochstein (mbrochstein@licensing.org).

Stay safe.

Source: https://licensinginternational.org/news/companies-pitch-in-on-the-coronavirus-fight/

Gap, Canada Goose to Make Patient Gowns, Scrubs

Canada Goose Holdings and Gap have both committed to begin production of medical gear for healthcare workers during the COVID-19 pandemic, according to Reuters.

To aid in the battle against the pandemic, Canada Goose, known for its luxury parkas, announced it make patient gowns and scrubs and begin distributing them to local hospitals, free of cost, within a week.

Production will begin in two of its Toronto plants and in Winnipeg to manufacture 10,000 units. The company says it will be utilizing 50 employees to complete the production.

U.S. retailer Gap is also planning on aiding in the COVID-19 pandemic relief. The company will pivot resources to manufacture masks, scrubs and gowns for healthcare workers. On Twitter, the company said it would connect its vendors with hospitals in California to supply personal protective equipment.

Source: https://www.licenseglobal.com/apparel/gap-canada-goose-make-patient-gowns-scrubs

New NBA All Star game format makes every quarter count for Chicago charities

The NBA announced yesterday a new format for the 2020 NBA All-Star Game designed to increase the level of competition throughout the game, provide additional excitement at the finish and make the outcome of every quarter count for charity.
The changes include a new fourth-quarter format that will honor the late Kobe Bryant, who earned 18 NBA All-Star selections and a record-tying four NBA All-Star Game MVP awards. Additional plans to honor Bryant during NBA All-Star 2020 in Chicago will be announced at a later date.
In the 69th NBA All-Star Game, Team Giannis and Team LeBron will compete to win each of the first three quarters, all of which will start with the score of 0-0 and will be 12 minutes long. At the beginning of the fourth quarter, the game clock will be turned off and a Final Target Score will be set.
The Final Target Score will be determined by taking the leading team’s total cumulative score through three quarters and adding 24 points – the 24 representing Bryant’s jersey number for the final 10 seasons of his NBA career. The teams will then play an untimed fourth quarter and the first team to reach the Final Target Score will win the NBA All-Star Game.
For instance, if the cumulative score of the first three quarters is 100-95, the Final Target Score would be set at 124 points. To win the NBA All-Star Game, the team with 100 points would need to score 24 points in the fourth quarter before the team with 95 points scores 29 points, and vice versa. With no minimum or maximum time on the clock in the fourth quarter, the NBA All-Star Game will end with a made basket or a made free throw.
As part of NBA All-Star 2020, more than $1 million will be contributed to Chicago community non-profit organizations through NBA Cares outreach efforts. These efforts will culminate during the NBA All-Star Game when each team will play for a Chicago-based charity beneficiary, as selected by team captains Giannis Antetokounmpo of the Milwaukee Bucks and LeBron James of the Los Angeles Lakers.
The community organization selected by the winner of each of the first three quarters will receive $100,000 – a total of $300,000 donated to charity for those three quarters. The winner of each of the first three quarters will be the team with the higher score at the end of the 12-minute quarter.
The winning team in the NBA All-Star Game (i.e., the team that reaches the Final Target Score first) will earn $200,000 for its community organization.
If the first or second quarter ends in a tie, the $100,000 charity award for that quarter will be added to the next quarter’s award. If the third quarter ends in a tie, the $100,000 charity award for that quarter will be added to the award of the team that wins the NBA All-Star Game.
If one team wins each of the first three quarters and reaches the Final Target Score first, $500,000 will be donated to the winning team’s charity and $100,000 will be donated to the losing team’s charity.
The 2020 NBA All-Star Game will take place on Sunday, Feb. 16 at the United Center in Chicago, airing live at 8 p.m. ET on TNT and ESPN Radio in the United States. The NBA All-Star Game will reach fans in more than 200 countries and territories in more than 40 languages.

NBA Commissioner Adam Silver statement regarding the passing of Kobe Bryant

NBA Commissioner Adam Silver issued the following statement today regarding the passing of Kobe Bryant:

“The NBA family is devastated by the tragic passing of Kobe Bryant and his daughter, Gianna.

“For 20 seasons, Kobe showed us what is possible when remarkable talent blends with an absolute devotion to winning. He was one of the mostextraordinary players in the history of our game with accomplishments that are legendary: five NBA championships, an NBA MVP award, 18 NBAAll- Star selections, and two Olympic gold medals. But he will be remembered most for inspiring people around the world to pick up a basketball and compete to the very best of their ability. He was generous with the wisdom he acquired and saw it as his mission to share it with future generationsof players, taking special delight in passing down his love of the game to Gianna.

“We send our heartfelt condolences to his wife, Vanessa, and their family, the Lakers organization and the entire sports world.”

Ex-President Barack Obama had this to add via Twitter:

The Clock Is Ticking: It’s Time to Look at ‘TikTok’

Why brands, marketers and licensing programs should get on board with “TikTok.”

Bibi Wardak | Dec 10, 2019

 

It’s been touted as the next “Instagram” by media experts including entrepreneur Gary Vaynerchuk, and it was the third most-downloaded app outside of gaming in 2019. “TikTok” is the short-form mobile video app every business, social influencer, digital marketer – and licensing professional – should focus on in 2020.

Did you jump on the “Instagram” bandwagon too late? Miss lucrative early-adopter opportunities on “YouTube?” Climb aboard the “Twitter” train three stops too late? If so, don’t hit the snooze button on “TikTok.” (The inane time analogies will end here, I promise.)

With roughly 1.5 billion downloads to date, “TikTok,” formerly known as “Musical.ly,” is spreading like wildfire. But despite its established pervasiveness, you’re not too late. You can still create an account, hit a content homerun and go viral. Because of the app’s algorithm-populated feed, “TikTok” users can go viral without even having a single follower. They just have to implement the right trending hashtag at the right time ­– and submit the right content – to become “TikTok” famous.

If your target demographic is the youth, you couldn’t find a better platform to use than “TikTok.” If you’re a digital marketer aiming to exploit all opportunities, you can’t afford to ignore this platform. And for those of us in licensing, the party is just beginning.

Just last month, The Joester Loria Group inked a deal to represent WeWearCute, leading “TikTok” lifestyle and product influencers for kids ages 6-13. Sisters Ashley and Emma, who post three-to-four videos daily, have amassed 3 million followers and have nabbed a whopping 250 million monthly views. The sibling duo has featured a vast array of heavyweight brands within its video content including the likes of Procter & Gamble, Kraft, Mattel, Cra-Z-Art and Lipsmackers, as well as retail giant Walmart. JLG will represent the WeWearCute brand across bath and beauty, apparel, fashion accessories, home, publishing and other related categories.

“We are delighted to represent WeWearCute in building Emma and Ashley’s brand in fashion, beauty and related categories,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “‘TikTok’ is a window into youth culture, and Emma and Ashley bring an innate ability to create engaging content that resonates with today’s youth.”

We are undoubtedly in the golden era of social influencers, a pivotal time for internet stars, such as eight-year-old Ryan Kaji from “YouTube” channel RyansToyReview, who has exploded into a full-blown licensing champion. Kaji inspired his very own toy line in 2018 dubbed Ryan’s World, available at Walmart. He even landed his own Nick. Jr. series, “Ryan’s Mystery Playdate,” produced by Pocket.watch. And just this week, Egmont Publishing announced the launch of the Ryan’s World magazine, expanding the brand into publishing. Kaji ­and his “YouTube”-famous counterparts have laid out the blueprint for the rising stars of “TikTok” and the endless in-video promotional opportunities they provide for brands, as well as the unlimited licensing opportunities they can exploit themselves as bonafide brands in their own right.

“TikTok” recently released a year-end recap, the “TikTok” Top 100, in which the app ranks its top videos, creators and memes for 2019 across content genres spanning sports, beauty and style, pets and dance trends. The list accounts for views, shares, likes and trends.

According to “TikTok,” 2019’s top viral video was a science experiment from a famed YouTube star, “David Dobrik’s (@daviddobrik) and Nick Uhas’ crazy take on Elephant Toothpaste.” The year’s top brand creators were @zachking (No. 1), @noeneubanks (No. 2) and @jamescharles (No. 3). The No. 1 dance trend in 2019 was “The Woah.” The year’s top celebrity user was Will Smith (No. 1), followed by Miley Cyrus (No. 2) and Dwayne “The Rock” Johnson (No. 3). 2019’s top artists on the app include Lil Nas X (No. 1) followed by Mariah Carey (No. 2) and Lizzo (No. 3). The year’s top memes include the hashtags #POV (No. 1) and #Area51 (No. 4).

“Creators are such an important part of our ecosystem, and monetization is something we hear often,” Vanessa Pappas, general manager, “TikTok” North America and Australia, told The New York Times. “We’re at the beginning stages of exploring different models and ways we can connect creators with brands and opportunities. We recently rolled out ‘TikTok’’s creator marketplace that connects creators to brands. We’re definitely in that exploratory phase, but we’re focused on what ways we can best serve our creative community.”

“TikTok” will continue to lead the pack in 2020 among social platforms, and while its content creator-brand connection processes are still in their infancy stage, now is the time (ok, one more cliché time reference… sorry!), to leverage “TikTok” for brand promotions and licensing opportunities.

Continue reading “The Clock Is Ticking: It’s Time to Look at ‘TikTok’”

Disney set to pass $10bn at global box office for 2019

If you haven’t already made time to bow to Queen Elsa & Princess Anna at the nearest Box Office, you might be in danger of committing Disney-styled-harakiri by your child (yes, there is such a thing!). For us here at #IndiaLicensingPost.com though its ALWAYS been #Allaboutthenumbers. So let’s see how those stack up, shall we?

Firstly, Disney is on track to cross the $10 billion barrier at the global box office today (December 9) with its combined releases of 2019.

According to Screen Daily, the estimated results for Frozen 2 this weekend take the global box office for The Walt Disney Studios for the year to $9.997 billion worldwide. Even Sven the reindeer can tell you that’s kissing distance from the BIG TEN!

Yes, we knew you’d ask for a breakdown, so here goes….this comprises $6.717bn from international markets and $3.28bn in North America.

Once the results from Fox films this year have been added in, the tally rises to $11.94bn ($8.14bn international/$3.8bn North America). Disney set the previous record for global box office in a calendar year in 2016 when its releases delivered $7.6bn.

The result follows another weekend of dominance from Frozen 2 – it added an estimated $124.9m to reach $919.7m and become the eighth highest release of the year to date.

Internationally, it added $90.2m for a $582.1m running total and $34.7m in North America for $337.6m to rank as the seventh highest release of the year after 17 days.

And, we are still we are still TWO WEEKS away from Christmas! The Grinch ain’t gonna steal this Christmas for sure! #SpoilerAlert this one’s a tear-jerker in the BEST way possible + a Male gets to sing (No, its not “Let It Go”)

Original words by Samantha Loveday courtesy LicenseSource.Net

Minor edits by Team ILP 0:0)

Hello Kitty readies for 45 with London and Paris activity

Celebrations for milestone birthday kick start with activity in two major cities.

Sanrio has kicked off the 45th-anniversary activity for Hello Kitty with two activations taking place in London and Paris.

With the character marking the milestone on November 1, she began the celebrations by greeting fans on London’s Southbank on Saturday (October 26), with visitors invited to take the ultimate cute selfie in an immersive plush experience and take home a giveaway.

Visitors were also in with the chance of winning a UK-only prize by posting an image or video of the experience on Facebook or Instagram using #hellokitty45 and tagging @hellokittyeu.

On top of this activity, bubble tea giant Chatime will be creating a selection of exclusive drinks to celebrate Hello Kitty’s birthday from November 8, with the character appearing at the Chinatown restaurant on launch day.

Japan Centre will also launch its limited edition collection of exclusive merchandise at its pop-up at Ichiba, Europe’s largest Japanese food hall in Westfield London for one month from November 4.

Meanwhile, over in Paris, Galeries Lafayette Paris Haussman has also thrown itself into the celebrations.

For the first time, a Hello Kitty café will treat visitors to Franco-Japanese delicacies, in association with Hana Bento (which is the leader in Japanese cuisine in the French capital).

Also available at the pop-up – which opened on October 25 until Monday November 18 – is a range of limited edition Hello Kitty 45th anniversary merchandise, from designer berets and luxe luggage to stationery and plush toys.

In addition, a second Hello Kitty pop-up store will open at the fully revamped Galeries Lafayette Champs Elysees from Monday November 4 to Tuesday December 24.

Further events are also planned in London, Paris, Milan and Berlin to mark Hello Kitty’s anniversary.

Source: https://www.licensingsource.net/hello-kitty-readies-for-45-with-london-and-paris-pop-ups/

Indian Superstar & Fan Favourite Yuvraj SIngh blasts into the Abu Dhabi T10

Legendary Indian all-rounder, Yuvraj Singh, is set to smash his way onto the scene of the Abu Dhabi T10 having been acquired by the Maratha Arabians.

The former Indian master blaster who is regarded as one of the greatest limited over cricketers to ever play for his country, was signed as an ‘Arabian’ and will square off against the formidable T10 defending champions, the Northern Warriors, on the opening night of the tournament on 15thNovember.

“Playing in the Abu Dhabi T10 is a double joy for me because it will be my world T10 debut and because I always enjoy the warmth and support of the passionate cricket fans there,” said Singh.

“T10 suits my character and style of play. With such short matches, every ball, every over is important and you’re facing world-class competition every night so you’ve got to be ultra-focussed. I hope Maratha Arabians fans and Indian cricket fans have already got their tickets because we’re going to put on a show.”

Singh’s inclusion on the Maratha Arabians side is one of the final player selections ahead of the tournament, with 120 players recently drawn at the Abu Dhabi T10 Draft. With such big names joining Singh as Eoin Morgan, Shane Watson, Muhammed Amir, Moeen Ali, Andre Russell, Lasith Malinga and Darren Sammy, the short form format is set to burst its way onto the global stage once again this November.

His Excellency Aref Al Awani, General Secretary of Abu Dhabi Sports Council, said: “Yuvraj Singh is one of the game’s undisputed superstars, and the confirmation he is joining the Abu Dhabi T10 is indicative of our city’s status as a world-class sporting destination that attracts the best.”

Singh’s inclusion adds yet another impressive dimension to the showpiece tournament which is being hosted in Abu Dhabi for the first time and will be beamed to Sony Network’s enormous Indian viewer base of 700 million on Sony Six and Sony Ten 3 channels.

Maratha Arabians Co-owner, Parvez Khan commented: “We felt confident after the draft that we had a powerful line-up that would challenge for the title. But now adding Yuvraj to a team with Lynn, Bravo, Zadran and Malinga really puts Maratha Arabians on another level in terms of competitiveness and fan appeal.”

Co-owner Sohail Khan, actor and brother of superstar Salman Khan, added: “It’s terrific to have a world-class player like Yuvi in our squad. We have seen his exploits for India in various formats. He is a champion cricketer and has been one of the greats of the white ball format. It’s a huge honor to have him in our squad.”

Ali Tumbi, Maratha Arabians co-owner, added: “If you have the chance to add a player of Yuvraj Singh’s caliber to your team, you do whatever it takes. We are delighted he will be playing for Maratha Arabians and I’m confident the fans will be pleased to watch him play against the other elite talent assembled for the Abu Dhabi T10.”

The opening ceremony concert of the Abu Dhabi T10 will take place on November 14, with the first match kicking off on November 15. For further information about tickets and hospitality information, please visit: https://www.q-tickets.com/AbuDhabit10

Merchantwise to rep ‘MINECRAFT’ in OZ

Australia’s Merchantwise Licensing has been tapped as the licensing agency for the “Minecraft” video game covering Australia and New Zealand.

Merchantwise will develop retail events and forge licensing and merchandising partnerships to stimulate engagement among the “Minecraft” community in the region. This marks the first time “Minecraft” has had local representation in Australia and New Zealand.

The agency appointment comes ahead of two major “Minecraft” game launches: “Minecraft Earth,” an augmented reality mobile game, and “Minecraft Dungeons,” a multiplayer dungeon-crawler style action game for gaming consoles and PCs.

“We are honored to be working with Microsoft and Mojang on this unique and exciting brand, which both entertains and promotes positive values,” says Alan Schauder, managing director, Merchantwise. “Celebrating its 10th birthday in 2019, ‘Minecraft’ is more popular than ever, with new games, film and TV entertainment all planned over the next few years. Above all, ‘Minecraft’ is a brand that parents and educators love because it encourages creativity, problem-solving, collaboration and other life skills.”

Source: https://www.licenseglobal.com/agency-appointments/merchantwise-rep-minecraft-oz