Next Week! LIMA UK House of Commons Seminar: Maximizing Opportunity in a Multi-Platform Age

Whether it’s a movie, preschool show, fashion brand or cause, everybody is faced with the challenge of breaking through. The advent of constantly changing social media platforms and streaming services, on top of more traditional platforms, have made it ever more difficult to get consumers to actually hear your message – not to mention buy your product.

Join us this Monday, October 9 – the eve of Brand Licensing Europe – for Maximizing Opportunity in a Multi-Platform Age: a unique discussion with industry leaders, touching on the challenges and opportunities in the rapidly changing media environment. Hear insights from a fantastic lineup of executives from around the industry:

Rikesh Desai – Director of Licensing, BBC Worldwide
Eric Karp – Head of Licensing, BuzzFeed
Gurdev Mattu – Managing Director, Fashion UK
Lawrence Trist – Managing Director, Finsbury Food Group
Pete Yoder – VP Cartoon Network Enterprises, Cartoon Network




2018 Licensing University Call for Speakers

Do you want to speak at Licensing University™ in Las Vegas next May? Do you have a great session idea? Now is the time to get your proposal together!

The sessions that comprise Licensing University™ cover a broad range of topics impacting the industry in a number of categories, and explore key topics and trends relevant to both newcomers and experienced business people alike.

Though we welcome all submissions and ideas, topics of particular interest for 2018 include:

•             Detailed case studies on product and property introductions and brand extensions
•             Retail strategies and trends
•             Digital marketing strategies
•             Social media strategies
•             Forward-looking sessions on growth categories and market segments
•             Maximizing emerging media platforms
•             Globalization

Licensing University™ is held in conjunction with Licensing Expo each year.  The 2018 program will launch on Monday, May 21 – the day before Expo begins – and continue through Thursday, May 24, the final day of the show.  All Licensing University submissions are due Friday, December 15!


Questions? Please contact Marty Brochstein at

Need a meeting space at BLE? LIMA members book now!

LIMA is once again offering meeting space at the LIMA stand during show hours at Brand Licensing Europe. Due to high demand, each LIMA member company may make no more than two half-hour bookings per day. Reservations are accepted on a first-come, first-served basis. Space permitting, walk-up reservations can be made onsite.


The following procedures apply to LIMA member reservations:

  • The LIMA Member who reserved the table MUST be present at the scheduled time – you cannot reserve a table for a client unless you are in attendance at the meeting.
  • Reservations are accepted on a first-come, first-served basis.
  • Time limit at the tables is 30 minutes and will be regulated by a LIMA staff member. Please adhere to this time limit so as many members have access to the meeting space as possible.
  • We ask that you cooperate courteously with LIMA staff members and temps when they inform you that your time is up.
  • There will be a 5 minute grace period for all reservations, after which the time slot will be forfeited and re-assigned to another member requiring space on a walk-in/as needed basis.
  • Walk-up reservations will be accepted for LIMA Members during BLE, subject to space availability. Meetings may be booked on the hour and half hour only.


  • Tuesday, October 10 – 9:30AM – 4:30PM (show closes 5:00PM)
  • Wednesday, October 11 – 9:00AM – 4:30PM (show closes 5:00PM)
  • Thursday, October 12 – 9:30AM – 3:30PM (show closes 4:00PM)


To request a reservation, please email LIMA UK’s Ryan Beaird at with the following information:
– name, company and mobile number
– date/time needed
– person/company meeting with

Ways Licensing Can Help Families Affected by Hurricane Harvey

Please Help the Families Affected by Hurricane Harvey


Hurricane Harvey made its initial landfall almost a week ago, and the impact continues to be felt across Southeast Texas. The loss of homes, possessions and, most importantly, of lives is indescribable. Our hearts are with everyone affected, and we know our generous community joins us in looking for ways to help.

The Toy Bank – Toy Industry Foundation

“There are currently tens of thousands of families – crowding Houston’s convention center – with no personal space and little if any of their personal belongings. We need to provide relief, comfort, and a distraction for these families while they wait for the chaos to subside.”  You can help by gathering newly packaged books, crafts, dolls, electronics, games, plush and more for all ages. Email The Toy Bank with your product donation form by September 15.


Delivering Good

Delivering Good has been developing a Hurricane Harvey relief effort with trusted community partners on the ground. They are collecting new apparel, home and children’s merchandise for the immediate needs, as well as those longer-term that will come over the next several months. The most pressing needs continue to be new apparel for men, women and children, underwear, socks, towels, sheets, blankets, comforters and pillows. Delivering Good is also accepting financial donations to help support their response.


Global Icons

Global Icons CEO Jeff Lotman has started a GoFundMe campaign for the Houston Food Bank. Global Icons will match donations up to $10,000. “We chose this charity for two reasons. First, they are on the ground helping people locally; second, 96% of the money we raise goes directly to food and supplies needed for disaster relief.”


The LIMA Asian Licensing Awards Now Open for Submissions

Deadline September 25, 2017

The LIMA Licensing Awards are widely recognized as the highest level of achievement in the industry. LIMA China continues to organize the Awards program dedicated to identifying the outstanding achievements in the Asian licensing markets. The LIMA Asian Licensing Awards will debut during the Hong Kong International Licensing Show 2018 at the Opening Night Cocktail Reception on January 8, 2018 (Monday).

All companies who achieved outstanding results with their licensing programs in any Asian market in 2016/2017 are invited to enter into the following award categories:

  • Asian Property of the Year
  • Corporate Brand /Fashion/Lifestyle Program of the Year
  • Digital Property of the Year
  • Entertainment Property of the Year
  • Licensed Promotion of the Year
  • Licensee of the Year
  • Location-Based or Experiential Initiative of the Year
  • Retailer of the Year

To be considered for nomination in the various categories, please fill out the online entry form by September 25, 2017 (Monday).

Click Here for Details on Criteria & Categories

For any enquiries, please contact the Awards committee, at

Your 2017 BLE Checklist

Headed to Brand Licensing Europe?

Make Sure You’re Ready!


Have You Purchased Your Party Tickets?
The Official LIMA BLE Garden Party is a sell-out event every year – make sure you get your tickets before they’re gone!  Join us Wednesday, 11 October at the Roof Gardens Kensington for plenty of networking and fun after day two of Brand Licensing Europe. Purchase Your Tickets Now.

Are You Registered for LIMA’s Executive Seminar?
Join us on the 9th October for Maximizing Opportunity in a Multi-Platform Age – a unique discussion about the challenges and opportunities in the rapidly changing media environment, featuring speakers from BBC Worldwide, BuzzFeed, Cartoon Network, Fashion UK and Finsbury Food Group. Tickets are limited! Visit the event page for full details and registration.

Is Your Hotel Booked?
LIMA members receive special discounts at the Dorsett, a stylish and comfortable four-star hotel conveniently located a 15 minute walk from the show floor at Olympia, and near shopping at the Westfield London and the Shepherd’s Bush tube stop. Special room rates for members start at GBP 160, inclusive of VAT, a full English breakfast, and WiFi. Click here for full rate information!

Still thinking about exhibiting?
One of LIMA’s most significant benefits is the exclusive pricing we offer our members on stand space at Brand Licensing Europe.  The deadline to utilize LIMA membership for 2017 show savings is Friday, 1 September.  Not a member yet? Join LIMA now!

Most important of all… have you registered for BLE yet?  Remember to get your badge if you haven’t already for access to everything from Licensing Academy to the new Matchmaking Service!  Click here to register now.

LIMA Annual Global Survey of Licensing Industry Now Available

LIMA has released the full findings of its Annual Global Licensing Industry Survey. Commissioned by LIMA, the leading trade organization for the worldwide licensing business, and conducted by Brandar Consulting, LLC, the third annual survey provides in-depth analysis and detailed breakdowns of the US$262.9 billion global licensing industry – a 4.4% growth from the previous year. The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region. It also covers the latest trends and offers forward-looking analysis and other features that capture the scale of licensing around the world. Topline results from the survey were released during the 2017 Licensing Expo.


“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA President Charles Riotto. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

Character & Entertainment continues to be the top property type, accounting for $118.3 billion in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0% share of the total.

In addition, the survey shows that the U.S. and Canada remain the largest global markets for licensed merchandise, with retail sales of $152.3 billion last year, up 5% for a 58% share of the market. Retail sales of licensed goods outside the U.S. and Canada totaled $110.6 billion, up 4.8% from the previous year. The next largest global region was Western Europe – with the U.K., Germany and France as the three largest markets – where revenues totaled $52.4 billion, a 20% share. Northern Asia, which includes China, followed with revenues of $24.5 billion, a 9% share.

Apparel led all product categories with $39.3 billion in revenue, which is 15% of total global licensed retail sales, followed by Toys at $35.1 billion (13% share), and Fashion Accessories at $29.6 billion (11% share).

The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $975 for non-members.

An Important Reminder from LIMA

August 2017

It has come to our attention there are companies and individuals falsely representing they hold rights for various IP owners and agents. We encourage everyone to please perform due diligence in considering new business. Always ask for references and supporting documentation on the IP represented and the corporate head office for any individuals or companies representing to be sub-agents.

LIMA’s global offices and of course our website are an excellent resource as well.

Your business is our business and we are here to help.

LIMA Announces 2017 UK Rising Stars Nominees

LIMA UK has announced the nominees for its 2017 UK Rising Stars.  The winner will be announced at this year’s UK Licensing Awards, taking place on 12th September at Grosvenor House.

  • Grace Pantony – Licensing Director, Marshall Amplifiers
  • Hannah Stevens – Retail & Brand Manager, CPLF
  • Katie Ball – Retail Partnerships Manager, BBC Worldwide
  • Charlotte Boyce – European Campaign Manager, Nickelodeon
  • Omar Khan – Licensing & Special Projects Manager, Forbidden Planet
  • Sophie Yates – Licensing Coordinator, Bulldog Licensing

LIMA UK Managing Director Kelvyn Gardener: “In this second year of our expanded LIMA UK Rising Star Award, we’ve been delighted to see a solid increase in submissions. It’s clear we have a great deal of rising licensing talent in the UK.  Choosing our six nominees was a tough and exacting process, and we congratulate all of them for reaching this final cohort of young licensing excellence, from whom our overall LIMA UK Rising Star will be selected.”

LIMA to Support India Licensing Expo

India Licensing Expo will take place August 20-21 in Mumbai, featuring participation from over 100 global and domestic companies. The show, which is expected to welcome an attendance of over 20,000 visitors, will include a conference program and an Awards night celebrating success across licensing categories.

LIMA is the Official Association Sponsor of India Licensing Expo, and our members receive a 15% discount on exhibiting and conference fees!