Emoji® Takes the U.S. by Storm

Leng Universal, Cotton On and World Tech Toys will extend the emoticon brand through new apparel items, novelty items, toys and more.

NORTH AMERICA–The Emoji Company has teamed up with a raft of licensees to further extend its brand across a breadth of categories in the U.S.

Global Merchandising Services, the brand’s U.S. licensing agent, brokered the deals.

First, Leng Universal has signed on to create a line of denim and knit apparel items for kids, juniors and young men. The range is set to launch this summer.

Meanwhile, Cotton On will launch a score of Emoji-themed products (including apparel, accessories, novelty and stationery goods) throughout its 1,500-plus stores this July.

World Tech Toys also recently released its line of remote control toys.

Finally, Leng Universal, Cotton On and World Tech Toys will join The Emoji Company’s portfolio of U.S. licensees, which currently includes ASO for bandages, Bendon for activity books and puzzles, Running Press for publishing, FAB Starpoint for bags and accessories, Global Brands Group for Sleepwear, Stargate for swimwear and sleepwear, Townley for cosmetics and Unique Industries for party goods, among others.