Leolandia’s new themed area is currently in progress and slated for a 2019 opening.
EUROPE–Entertainment One has entered into an agreement with Italian theme park company Leolandia for a themed attraction based on its animated preschool TV property “PJ Masks.”
The multi-year agreement will mark the brand’s entrance into the theme park arena when it opens its doors to the public in 2019 and extends the partnership between eOne and Leolandia following their prior collaboration on the Il Mondo di “Peppa Pig” attraction in 2014.
“Innovation and vision are our driving force, so we are very pleased to extend our collaboration with eOne and are making a substantial investment in what we believe will be a very popular attraction for young children,” says Giuseppe Ira, president, Leolandia. “The project will start in the 2018 season and will be developed in the coming years to create a truly unique guest experience. We will offer new attractions, entertainment, shows, restaurant service and visitors will have the opportunity to meet their favorite heroes Catboy, Owlette and Gekko and snap a souvenir photo with them to treasure from this memorable experience.”
Furthermore, development on a dedicated area at the theme park, which is based just outside of Milan, is currently underway.
“‘PJ Masks’ has rapidly soared in popularity to become one of the leading preschool properties in Italy, so a dedicated themed attraction is the obvious next step in the incredible trajectory of this much-loved children’s brand,” says Andrew Carley, executive vice president, global brands, family and brands, eOne. “The significant investment that Leolandia is making underlines our own strategy of building the brand for the long term and we’re delighted to be partnering with them to bring the show to life. The combination of this new attraction and two new series in the pipeline ensures that we will continue to grow ‘PJ Masks’ for many years to come.”