Foaming fashion: Top beer brands score apparel deals

Worldwide brewer AB InBev has signed a pan-European deal with Poetic Brands to produce apparel for adults that celebrates some of its most recognizable beer brands.

The deal will see Becks, Budweiser, Bass and Boddingtons featured across a variety of clothing items that will roll out at retailers including Asos, Jack & Jones, Next and George and more in Q1 of 2019.

“This is a fantastic deal, and we are very excited about developing this new range,” says Elliott Matthews, Poetic Brands. “All these brands offer us something really fun and innovative to work with and will tap into the almost tribal loyalty that people feel towards their favorite beers.”