The animated characters will bring their crossover adventure to a new line of consumer products.
ASIA–Sanrio’s Hello Kitty and Sony Creative Products, worldwide licensing manager for the children’s book series Gaspard et Lisa, have teamed up for a co-branded merchandise collection in the Asian market.
Last year, the creators of Gaspard et Lisa and Sanrio’s Hello Kitty designer created a series of oil paintings that depicted a visit by Hello Kitty to Gaspard and Lisa’s hometown of Paris. This year, the two companies will build on their relationship by expanding the collaboration into licensed consumer products that feature designs inspired by the oil paintings.
The product line will launch this year in Japan, followed by Hong Kong, Indonesia, Singapore, Taiwan, Thailand and other territories.