Kidz Bop & AIC expand partnership in Mexico

Kidz Bop and AIC Hotel Group will expand their partnership with the Kidz Bop Experience at Hard Rock Hotel Riviera Maya in Mexico.

The Kidz Bop Experience at Hard Rock Hotel Riviera Maya will open this summer, following the debut at Hard Rock Hotel & Casino Punta Cana.

As part of the experience, kids will be able to create red carpet-worthy looks, come up with a custom band name with Instaband, write songs with Hit Maker, learn dance moves with Step It Up and design an album cover at the Creation Station. The Kidz Bop Experience will also allow kids to star in their favorite Kidz Bop music video and belt out Kidz Bop Karaoke tunes.

“Kidz Bop has been such a perfect fit with our Hard Rock brand that it is only natural for us to bring the concept to Hard Rock Hotel Riviera Maya,” says Adele Kozlowski, director, marketing, AIC Hotel Group. “This partnership has proven to be a strong asset for us in the all-inclusive market, and we are very excited to see the success it will bring to Hard Rock Hotel Riviera Maya.”

“We’re excited to expand the Kidz Bop Experience to Hard Rock Hotel Riviera Maya,” says Sasha Junk, senior vice president, marketing, Kidz Bop. “AIC Hotel Group has been an ideal partner to help provide the opportunity for kids to feel like a Kidz Bop Kid for the day, ensuring they have the best vacation ever.”

To celebrate the new expansion, the Kidz Bop Kids will visit the resort Aug. 12-16 as part of the “Ultimate Kidz Bop Live Fan Experience” and will bring the Kidz Bop World Tour to Riviera Maya on Aug. 14.