Levi’s Sanrio debut Hello Kitty apparel line

Levi’s has announced a partnership with Sanrio that will see the creation of a limited-edition apparel line inspired by the Hello Kitty character.

The collection is comprised of tees, tops, hoodies and denim that highlight the cartoon kitty and her signature art style. Anticipated pieces include white denim Levi’s baggy overalls with an all-over Hello Kitty print, an oversized dad trucker jacket with Hello Kitty patches and an unbasic hoodie featuring Hello Kitty on top of Levi’s batwing logo.

“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” says Jill Koch, senior vice president, sales and business development, Sanrio. “Our limited-edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics.”

The collaboration comes during Hello Kitty’s 45th anniversary year. Sanrio’s iconic character has already been licensed with Keio Electric Railway and Mattel to celebrate the milestone.

Source: https://www.licenseglobal.com/apparel-accessories/levi%E2%80%99s-sanrio-debut-hello-kitty-apparel-line