License Works ready to pull back the curtains and unleash Carrera Jeans in India

Great news to start the new year for denim fans in India. LicensingSource.Net our partners in the UK are reporting that the brand which was founded by 3 brothers in Verona in 1965, is now available in India through its local partner LicenseWorks.

Carrera Jeans originally inspired by the Carrera Panamerica – a border to border race in sedans & sports cars held on open roads back in 1927, then considered one of the deadliest on the planet, similar to the Mille Miglia and the Targa Florio held in Italy in 1906.

They have a spiffy looking website but one wonders why a denim brand doesn’t get its models to stand on their hands? (as the product needs to be the hero not the models mug)

As per Indiaretailing.com’s 2017 report – The market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.

We wish them all the success here!