NORTH AMERICA–Licensing Expo has revealed that it will feature some of the world’s leading professional sports associations and several sports-focused agencies during this year’s event.
Sports licensing has experienced significant growth in the last decade and in 2016, retail sales of licensed sports properties grew to $25.3 billion, a 2 percent increase year-over-year, according to LIMA’s 2017 Global Licensing Industry Survey.
As licensed sports and athlete properties continue to experience year-over-year growth, participation in Licensing Expo will also provide athletes with opportunities to generate revenue by using their likeness for products and services–solidifying their personal brand outside of their respective field of play.
Key players associations exhibiting at Licensing Expo 2018 include the Major League Baseball Players Association) and the National Football League Players Association. Also bolstering the sports category are industry leading licensors and licensing agents including Brandgenuity, Dorna Sports, Edge Americas Sports, IMG Licensing, Learfield Licensing Partners, One Entertainment and REP Worldwide, among others. These leading licensing agents represent a variety of sports properties and brands including:
- 24h Le Mans
- C. Milan
- S. Roma
- FC Bayern Munich
- Club Deportivo Guadalajara
- Club América
- Cruz Azul Fútbol Club, A.C.
- Fútbol Club Barcelona
- Inter Milan
- Juventus Football Club
- Lucha Libre Racing
- Paris Saint-Germain Football Club
- Real Madrid Club de Fútbol
- Rugby World Cup
- The Open
- Tough Mudder
- U.S. Women’s National Team Players Association
- World Boxing Council
- Women’s National Basketball Players Association
- World Poker Tour
- World’s Strongest Man
“The NFLPA is proud to once again exhibit at Licensing Expo, which has proven to be one of the best annual opportunities to build new extensions for the NFL player group licensing program,” says Steve Scebelo, president, licensing and business development, NFLPA. “We are thrilled to be representing players from the US Women’s National Team and Women’s National Basketball Association, as partners in REP Worldwide, a new licensing representation business launched late last year. The presence of these player group licensing programs at Licensing Expo 2018 allows us to build and grow new licensed merchandise programs for women athletes, in the same manner we have been doing for NFL players for the past 25 years.”
Licensing Expo takes place May 22-24, at the Mandalay Bay Convention Center in Las Vegas, Nev. For more information and to register, click here.