Mad Beauty is building on its success in the UK market with Disney, expanding its partnership to include Europe, Middle East, Africa, Israel and Eastern Europe.
The London-based licensee has enjoyed dramatic UK growth over the past two years, partly due to the ‘Never too old for…’ ranges of licensed products which includes a number of Disney characters.
“Mad Beauty have been a pleasure to work with in the UK,” said Disney’s Samar Selby. “They have collaboratively grown our licensed business within the teen and adult consumer segment.
“They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”
Trevor Cash, md of Mad Beauty, added: “Our Never Too Old range for Disney has been a huge success in the UK, with listings in most of the main high street and online retailers.
“As a result we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.”