In a genius innovation of sorts, Colgate has tied up with Mattel & Viacom to offer kids a fun accompaniment to alleviate the boredom of brushing their teeth and “make brushing fun”.
While the sand-timer has been around for ages, re-purposing it as a combo with a toothpaste brand is certainly novel idea. As a father of a 4 year old, i can attest to the same! The proposition is pretty simple, you buy a 60 gm pack of Colgate toothpaste and get a 2 minute timer FREE.
There are 2 characters lending their pull to the campaign – the affable duo Motu Patlu & the evergreen Barbie.
The toothpaste is available at all leading grocery and pharmaceutical stores and online too https://www.nykaa.com/colgate-strawberry-flavor-barbie-toothpaste-for-kids-free-toy-car/p/303909