Manic Panic appoints Pacific Swell as Licensing Agent

Manic Panic, creators of Radical Glamour hair coloring and cosmetics, has appointed Pacific Swell Brands as its exclusive licensing agency to expand its lifestyle program and product offering.

Pacific Swell Brands will focus on forging partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products, among other products.

“Manic Panic is truly a rainbow of a brand in the sense that it appeals to a wide range of demographics and consumer groups from punk, hipsters and ravers to the mainstream fashionista all the way up to celebrities, high-fashion runway models and designers,” says Vivian Velasco, president, PacSwell. “We look forward to carrying the Manic Panic name, history and culture into new product categories and channels through powerful licensing partnerships.”