Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, preschool, vehicles, games and novelty toy categories.
The agreement grows Mattel’s existing DC Universe franchises with new content for the “DC Super Hero Girls” property. Mattel has worked closely with DC as a partner for more than 15 years.
“DC is home to some of the world’s greatest super heroes, and extending our partnership will ensure we’re able to support the growth of this iconic brand and bring it to even more audiences,” says Janet Hsu, chief franchise management officer, Mattel. “Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we’re thrilled to support Warner Bros. long-term franchise plans.”