Mattel, Pixar expand deal to infinity and beyond

Mattel has expanded its global licensing agreement with Disney to span new titles and to develop new toys inspired by characters from Pixar Animation Studios’ film properties.

The new deal will provide Mattel with international rights for CocoFinding NemoMonstersInc., the Toy Story franchise, The Incredibles and Pixar’s 2020 release Onward. Mattel’s licensing rights expand to North America, Europe, Latin America, Australia and New Zealand. It includes a wide variety of products such as action figures, miniatures, plush, and playsets, available early 2020.

“Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” says Janet Hsu, chief franchise management officer, Mattel. “We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play.”

Disney’s deal with Mattel continues the companies’ long-standing partnership. Mattel has developed licensed Pixar products internationally dating back to the earliest iterations of the Cars and Toy Story franchises.