Modelo Steps into Footwear

Modelo Especial and Modelo Negra inspire revamped sneaker styles.

NORTH AMERICA–Constellation Brands has partnered with the California footwear brand Supra for a co-branded footwear collaboration featuring its Modelo brand.

The Joester Loria Group, Constellation Brands’ licensing agency, brokered the deal.

For the collaboration, Supra updated two of its classic sneaker styles–Skytop and Vaider. The updated Skytop style features gold foiling, which is representative of Modelo Especial, while the Vaider style highlights the black and gold style of Modelo Negra.

The footwear packaging will also showcase Modelo’s gold standard emblem.

The Supra x Modelo collection is now available.