LIMA Study: Global Retail Sales of Licensed Goods and Services Hit US$262.9 Billion in 2016

Retail Sales Up 4.4%;

Entertainment and Corporate Trademarks Lead the Way

Global sales of licensed products and services continued their solid growth pace in 2016, rising 4.4% to US$262.9 billion, according to the 2017 LIMA Annual Global Licensing Industry Survey.

Entertainment/Character licensing remains the largest industry category, accounting for US$118.3 billion, or 45% of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating US$54.6 billion in retail receipts for 20.8% of total revenues, followed by Fashion, with US$31.1 billion (11.8% of the total), and Sports at US$25.3 billion (9.6%).

The survey was conducted for the third straight year for LIMA by Brandar Consulting, LLC.

“The 2017 Survey reinforces the positive momentum of licensed products worldwide and across all categories, especially the large and growing Entertainment/Character sector,” said LIMA President Charles Riotto. “This year’s results also speak to the impressive reach and strength of licensing initiatives in growth markets around the world, contributing to the continued vitality of the industry.”

Among product categories, Apparel led the way with 14.9% of total global licensed retail sales, followed by Toys at 13.3% of the total, and Fashion Accessories at 11.3%. The fastest growing categories were Infant & Pet Products, as more licensors seek to capitalize on strong industry growth present in both sectors worldwide. Fueled by increases in home ownership and new housing starts in developing countries as well as a stronger housing market in the U.S., sales of licensed Home Décor products grew by 8.2% during the current survey period. The Video Games/Software/Apps segment was again a solid performer, growing 8.1%. It is now the fifth largest segment, accounting for 6.9% of revenue.

Royalty revenue from sales of licensed merchandise and services rose 1.3% to US$14.1 billion. This modest increase is the byproduct of a 3.5% decrease in the weighted average industry royalty rate, from 8.5% to 8.2%.

The U.S./Canada remains the largest market for licensed merchandise and services, with revenue accounting for 57.9% of the global total, up slightly from 57.7% last year. The Southeast Asia/PAC region was the fastest growing of all areas worldwide, with 6.8% year-on-year growth; it now accounts for 3.4% of global licensing revenue.

Further information from the LIMA Annual Global Licensing Survey will be published on LIMA’s website via the Inside Licensing news feed. The complete report, including regional and country-by-country breakdowns for major markets, will be made available at no charge to LIMA members later this summer.  Non-members can purchase the survey at licensing.org.

International Licensing Industry Merchandisers’ Association Appoints Jiggy George as India Head

LIMA today announced that is has appointed Jiggy George its official head for India. A pioneer in the Indian licensing industry, George has over 20 years of experience in Sales, Marketing, Project Management and Licensing.

India is a strategically important market for the licensing industry. LIMA early on recognized the market’s growth potential for the industry and is eager to partner with George to help realize this potential.   “With experience as a licensor, licensee and agent, Jiggy possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges,” said LIMA President Charles Riotto. “We are excited to welcome him to LIMA and look forward to the unique perspective that he will bring to the position.

“Our goal for LIMA India is to unify licensing professionals through the development of valuable regional networking and educational opportunities. We are looking to reach not only those directly involved in licensing, but also those whose business is connected to our far-reaching industry.”

George is the Founder and CEO of Indian licensing agency Dream Theatre, established in 2010. Dream Theatre represents some of the most iconic international and domestic brands in India. Prior to this position, George set up and successfully ran the Viacom (MTV) and Turner (Cartoon Network and POGO) licensing businesses, most recently serving as Executive Director Cartoon Network Enterprises.

“With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring the key players together to jointly address the challenges and grow the licensing business in India,” said George.

LIMA Names 2017 Rising Star Award Winners

Thirteen Young Professionals from Across the Licensing Industry to be Recognized for Outstanding Work

LIMA has named the licensing industry’s Rising Stars Award winners for 2017. The accomplished group of 13 young professionals, who are already making their mark in the licensing world, will be recognized at LIMA’s 2017 International Licensing Awards ceremony on Tuesday, May 23, at the Mandalay Bay Convention Center in Las Vegas during Licensing Expo.

This year’s Rising Stars Award winners are:

  • Scott Halpern, Senior Licensing Manager, WWE
  • Yuki Jinza, Laura Ashley Japan
  • Curtis Matthews, Director of Product Approval, Striker Entertainment
  • Ryan McDonald, Coordinator, Business Development & Digital Licensing, NFL Players Inc.
  • Lauren Montemaro, Associate Director, Beanstalk
  • Will Ochoa, Associate Category Manager – Hardlines, Turner Broadcasting
  • Claire Pierce, Sales Director, Brand Licensing, Meredith Corporation
  • Becky Quinn, Manager, North America Licensing, Sesame Workshop
  • Naomi Rosenzweig, Licensing Manager, Berkshire Fashions
  • Nancy Sanieoff, Licensing Director, Brand Central LLC
  • Andi Scher, Senior Licensing & Marketing Manager, Richmond Management Group
  • Nicole Silberstein, Content Manager, Digital & Interactive, License! Global
  • Samantha Yang, Senior Brand Manager, Shanghai Skynet Brand Management Corp., Ltd

CLICK HERE FOR LIMA RISING STARS BIOS

“The Rising Stars Awards recognize the next generation of leaders in the licensing business,” said LIMA Executive Vice President Maura Regan. “We’re thrilled to honor so many deserving individuals with this special distinction this year, and look forward to hearing more from these future game-changers in the years to come.”

The Rising Stars Award identifies professionals up to 35 years old with one to seven years of experience who have demonstrated a strong commitment to and passion for the licensing business. Other criteria for the Award include: individuals who seek additional professional development opportunities to improve their skills, have shown innovation in planning and implementing successful licensing strategies and have demonstrated leadership potential.

Last Call for Reservations: LIMA Member Meeting Lounge #A97 @ Expo

LIMA is once again offering the LIMA Member Meeting Lounge (booth #A97) during show hours at next week’s Licensing Expo. Table space is going fast (i.e. Tuesday @ 2PM is fully booked!) If you wish to reserve a meeting in advance, you must due so by 5:00PM EDT this Thursday, May 18.

Due to high demand, each LIMA member company may make one booking per day. Reservations are accepted on a first-come, first-served basis. Space permitting, walk-up reservations can be made onsite.

GUIDELINES

The following procedures apply to LIMA member reservations:

  • Due to high demand, each LIMA member company may make ONE reservation per day (no exceptions).
  • The LIMA Member who reserved the table MUST be present at the scheduled time – you cannot reserve a table for a client unless you are in attendance at the meeting.
  • Reservations are accepted on a first-come, first-served basis.
  • Time limit at the tables is 30 minutes and will be regulated by a LIMA staff member. Please adhere to this time limit so as many members have access to the meeting space as possible.
  • We ask that you cooperate courteously with LIMA staff members and temps when they inform you that your time is up.
  • There will be a 5 minute grace period for all reservations, after which the time slot will be forfeited and re-assigned to another member requiring space on a walk-in/as needed basis.
  • Walk-up reservations will be accepted for LIMA Members during the Expo, subject to space availability. Meetings may be booked on the hour and half hour only:

MEETING TIMES

  • Tuesday, May 23 – 9:00AM – 5:00PM
  • Wednesday, May 24 – 9:00AM – 5:00PM
  • Thursday, May 25 – 9:30AM – 3:00PM

REQUEST A RESERVATION

The LIMA Member Meeting Lounge is located at #A97 – please make sure the people you are meeting with go to the correct location and not the main LIMA Booth. To request a reservation, please email your designated contact:

Please provide the following information when requesting a reservation:

  • First and last name
  • LIMA member company name
  • Cell phone number and contact information at the Expo
  • Date of meeting
  • Time of meeting requested – please make sure times are on the hour and half hour only, and listed in Pacific Daylight Time (PDT)

Only reservations sent via email by this Thursday, May 18 at 5:00pm EDT will be accommodated. Telephone reservations will not be accepted. We thank you in advance for your understanding and cooperation regarding the meeting space and reservation system. See you in Vegas!