‘Peppa Pig’ Master Toy Licensee buys Wicked Cool Toys

Jazwares, a member of the Alleghany Capital Corporation, has acquired Wicked Cool Toys, the toy licensee behind brands such as Hasbro’s Micro Machines and Pokémon.

Jazwares has found success with master toy licensee deals for Entertainment One’s “Peppa Pig” and the upcoming Sony Pictures property “VIVO.” Together, WCT will join Jazwares as a division of the Company and stay in its current headquarters of Bristol, Penn.

“Led by Michael Rinzler, Jeremy Padawer and Thomas Poon, WCT has built an impressive reputation in the industry for spotting on-trend licenses, reinvigorating nostalgic brands, and collaborating with inventors to develop new products,” says Judd Zebersky, chief executive officer and president, Jazwares. “We are thrilled to partner with WCT and its talented employees, leveraging the Company’s offices in Pennsylvania, California, and Hong Kong. WCT will operate as a division of Jazwares and day-to-day operations will not be impacted by this transaction.”

For WCT, the decision to partner with Jazwares and Alleghany Capital was driven by the long-term investment strategy offered to it under its new parent company. Michael Rinzler, co-president and founding partner, WCT, also believes Jazwares makes for a cultural fit.

“We are excited to join Jazwares and the Alleghany Capital family of companies,” adds Michael Rinzler, co-president and founding partner, WCT. “Jazwares is a perfect strategic and cultural fit for WCT, driven by the vision and leadership of Judd and Laura Zebersky. “In addition, we believe that Alleghany Capital’s long-term investment horizon and strategy of supporting entrepreneurial companies such as Jazwares and WCT will accelerate our combined growth potential.”

Source: https://www.licenseglobal.com/toys/peppa-pig-master-toy-licensee-buys-wicked-cool-toys