Roblox crosses 100 million active monthly users

If you haven’t heard of Roblox, you need to up your digital quotient and spend some more time with millennials real quick!

Roblox is a massively multiplayer online and game creation system platform that allows users to design their own games and play a wide variety of different types of games created by other users.

The platform is highly immersive and allows gamers a chance to create avataars, trade in currency (called Robucks – which is currently priced at Rs. 30 for 40 Robuck in India)

Brands like FC Barcelona, Netflix’s Stranger Things, Nike, Disney & the like have all partnered with Roblox in the past to run various campaigns to drive engagement and visibility for their brands.