Silver Screen Bottling Co. has launched “Quality Vodka from Prestige Worldwide,” a nod to the 2008 Will Ferrell and John C. Reilly film Step Brothers.
The film follows the hijinks of two incompetent adults whose lives interconnect when their parents get married and who are forced to find their own place to live. In the film, the duo makes an investment pitch to their family for a company called “Prestige Worldwide” as a last-ditch effort to earn an income.
Inspired by the fictional company, Silver Screen’s new vodka has a label featuring the Prestige Worldwide logo. The Prestige vodka deal follows previous Silver Screen collaborations with pop culture brands such as “Star Trek,” Death Row Records and YouTube series “Cobra Kai.”