Brand Central has connected fitness company Ghost Legend and drive-in restaurant Sonic to develop a line of cherry limeade flavored pre-workout drink mix.
The sweet drink is the first officially licensed cherry limeade-inspired product in the fitness space. Ghost Legend is launching the mix via GNC stores nationwide and online at GhostLifestyle.com.
“Through the years, guests have come to directly connect the Cherry Limeade flavor to the Sonic brand,” says Lori Abou Habib, chief marketing officer, Sonic. “Now, Sonic fans can enjoy their favorite drink flavor before a workout at their local gym or even at their home gym.”
The Ghost Legend agreement marks another recent licensing agreement for Sonic. Brand Central recently worked to connect the drive-in with Jel Sert Company, Ziegenfelder, and Quality Candy.