“Head to License Global’s social pages this Monday, Nov. 26, as SYBO Games, the company behind the top-selling mobile game “Subway Surfers,” stages the #SYBOMonday takeover.
“Subway Surfers” debuted six years ago as the brainchild of two animation students–Bodie Jahn-Mulliner and Sylvester Rishøj–who created a short about a rebellious character that graffitis a metro railway and must escape a grumpy inspector and his dog.
The animated short won a Danish Animation Award and led the team to start SYBO Games. And since then, “Subway Surfers” has continued to ride a tidal wave of success.
“Subway Surfers” was the most downloaded game in the world in 2017, and in the spring, it became the first mobile game to reach 1 billion downloads on Google Play, according to SYBO Games. Recently, SYBO has expanded beyond gaming and animation and has jumped into merchandising with a desire to maintain the game’s visual style, a combination of hip-hop, skateboarding and graffiti, that is well known to its fans.
Notable partnerships include a collaboration with The Ave Los Angeles for limited-edition customizable Vans and the creation of the “Subway Surfers: The Animated Series” from DHX Media. In addition to its consumer-facing pursuits, SYBO Games has made a name for itself within the B2B licensing community, including a presence at Licensing Expo, Brand Licensing Europe and the 2018 NYC Licensing Summit.
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