Virat Kohli’s apparel line WROGN joins hands with Animal Planet to creatively shine light on the cause of endangered species

USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection – Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.” Said, Virat Kohli, the face of WROGN.

 

 

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

 

Speaking about the collaboration, Anjana Reddy – CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”

 

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment – WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it’s fantastic to see it come to life.”

 

The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

Discovery India appoints Black White Orange as the Licensing & Merchandising partner for its “Fukrey Boyzzz” franchise

Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 positions in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

BWO is working closely with Discovery India and Excel Entertainment to conceptualize designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys, and novelty products’ space.

“Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it – which is what we are targeting to leverage in the L&M space,” said, Megha Tata, Managing Director – South Asia, Discovery. “We are delighted to partner with BWO in our endeavor to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

“Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Ritesh Sidhwani, Co-Founder, Excel Entertainment. “We are keen to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

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“The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said, Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd.

 

‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars.  At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma, and Manjot Singh were seen in Fukrey Boyzzz inspired fashion wear. The style guide is developed for the L&M leverages the well-defined characters of the franchise in a fun way.

 

Disney, M&S partner for ‘Frozen 2’ holiday line

U.K. clothing and homewares retailer Marks & Spencer has partnered with Disney for a holiday collection based on the upcoming film “Frozen 2.”

The line will debut in “Frozen 2” store sections across M&S brick-and-mortar shops and online. Sections will include kidswear costumes, pajamas, advent calendars and soft toys. The collection will also see selfie stations appear at 54 of the largest M&S shops. Each station will offer fans the chance to take special festive pictures of Elsa or Anna from the film.

“Growing M&S kidswear is an important focus at M&S as we work to appeal to family-aged customers,” says Nathan Ansell, director of clothing and home marketing, M&S. “’Frozen 2′ is a highly-anticipated film and when the trailer landed it was record-breaking so we know lots of our customers will be excited to visit our special ‘Frozen 2’ shops and check out our exclusive product.

As part of the collaboration, M&S will also be joining Disney in supporting the U.K. charity Together for Short Lives. The charity aims to support more than 49,000 seriously ill children and their families in the U.K. to receive the necessary financial, medical and emotional support. This holiday season, M&S will show its support for the charity’s work by selling an exclusive tote bag starting later this month.

“Frozen 2” opens in the U.K. Nov. 22. The film will arrive with a slate of licensing deals including some that were announced as part of an influencer event.

Source: https://www.licenseglobal.com/retailer-news/disney-ms-partner-frozen-2-holiday-line

Coca-Cola Tommy Hilfiger reunite for apparel line

Tommy Hilfiger and The Coca-Cola Company have teamed up for the launch of the Tommy Jeans Coca-Cola capsule collection.

The apparel line is a reedition of the styles Hilfiger first designed in 1986 to create the very first Coca-Cola Clothes collection.

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” says Avery Baker, chief brand officer, Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright and instantly recognizable. This reedition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

The Tommy Jeans Coca-Cola capsule collection for men and women reissues pieces from the ‘80s collection with contemporary silhouettes and a new logo that fuses the Tommy Jeans and Coca-Cola logos. The collection features sweatshirts and t-shirts in royal blue, red, white, yellow, teal and sky blue with Tommy Jeans and Coca-Cola logos across the chest, including the iconic rugby shirt first made popular in the ‘80s.

“This contemporary expression of Tommy Hilfiger’s original collaboration with Coca-Cola brings these iconic designs into focus for a new generation,” says Michelle Moorehead, general manager, global licensing and retail, The Coca-Cola Company. “Our brands’ shared commitment to authenticity and optimism shines throughout this collection.” The Tommy Jeans Coca-Cola capsule collection is available at select Tommy Jeans stores worldwide, select wholesale partners and online at Tommy.com.

Source: https://www.licenseglobal.com/apparel-accessories/coca-cola-tommy-hilfiger-reunite-apparel-line

Lego launches adult apparel via snapchat

LEGO Wear is set to launch its first limited-edition range of clothing for adults, available to buy via Snapchat.

According to Forbes, the line will be LEGO Wear’s first range for adults and will be released via a partnership with Kabooki, the Danish company that produces LEGO Wear apparel.

Shoppers can use a Snapcode, Snapchat’s version of a QR code, to shop for exclusive products in a virtual shop that features a DJ booth, arcade machine and a LEGO bouncer.

“As a brand, we are exploring a multitude of digital platforms and technologies to connect with fans in fun and engaging ways,” says Lea Sandell, global social media innovation lead, LEGO.

“Snapchatters engage with AR naturally; on average 70 percent of them play with an AR lens every day,” says Will Scougal, director EMEA creative strategy, Snapchat. “So with the addition of e-commerce to an exciting experience like this one, we’re able to drive sales, too.”

Products include LEGO streetwear including, t-shirts, sweatshirts and caps that display the LEGO logo in a muted grey, white and black color palette.

source: https://www.licenseglobal.com/apparel-accessories/lego-launches-adult-apparel-snapchat

DISNEY DETAILS RAG & BONE COLLAB

The Walt Disney Company is furthering its celebration of the 90th anniversary of Mickey Mouse through a new apparel collaboration with fashion label Rag & Bone.

The Mickey-Mouse-inspired range offers unisex tees, graphic knits, standout jackets, color-blocked sneakers and more that feature both graphics and minimal nods to the character. 

The Rag & Bone Disney Mickey Mouse collection will debut on Shop.Disney.com and at Rag & Bone on Nov. 1.

Select special events will take place surrounding the launch.

Source:https://www.licenseglobal.com/character/disney-details-rag-bone-collab