Coca-Cola Tommy Hilfiger reunite for apparel line

Tommy Hilfiger and The Coca-Cola Company have teamed up for the launch of the Tommy Jeans Coca-Cola capsule collection.

The apparel line is a reedition of the styles Hilfiger first designed in 1986 to create the very first Coca-Cola Clothes collection.

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” says Avery Baker, chief brand officer, Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright and instantly recognizable. This reedition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

The Tommy Jeans Coca-Cola capsule collection for men and women reissues pieces from the ‘80s collection with contemporary silhouettes and a new logo that fuses the Tommy Jeans and Coca-Cola logos. The collection features sweatshirts and t-shirts in royal blue, red, white, yellow, teal and sky blue with Tommy Jeans and Coca-Cola logos across the chest, including the iconic rugby shirt first made popular in the ‘80s.

“This contemporary expression of Tommy Hilfiger’s original collaboration with Coca-Cola brings these iconic designs into focus for a new generation,” says Michelle Moorehead, general manager, global licensing and retail, The Coca-Cola Company. “Our brands’ shared commitment to authenticity and optimism shines throughout this collection.” The Tommy Jeans Coca-Cola capsule collection is available at select Tommy Jeans stores worldwide, select wholesale partners and online at Tommy.com.

Source: https://www.licenseglobal.com/apparel-accessories/coca-cola-tommy-hilfiger-reunite-apparel-line

Lego launches adult apparel via snapchat

LEGO Wear is set to launch its first limited-edition range of clothing for adults, available to buy via Snapchat.

According to Forbes, the line will be LEGO Wear’s first range for adults and will be released via a partnership with Kabooki, the Danish company that produces LEGO Wear apparel.

Shoppers can use a Snapcode, Snapchat’s version of a QR code, to shop for exclusive products in a virtual shop that features a DJ booth, arcade machine and a LEGO bouncer.

“As a brand, we are exploring a multitude of digital platforms and technologies to connect with fans in fun and engaging ways,” says Lea Sandell, global social media innovation lead, LEGO.

“Snapchatters engage with AR naturally; on average 70 percent of them play with an AR lens every day,” says Will Scougal, director EMEA creative strategy, Snapchat. “So with the addition of e-commerce to an exciting experience like this one, we’re able to drive sales, too.”

Products include LEGO streetwear including, t-shirts, sweatshirts and caps that display the LEGO logo in a muted grey, white and black color palette.

source: https://www.licenseglobal.com/apparel-accessories/lego-launches-adult-apparel-snapchat

DISNEY DETAILS RAG & BONE COLLAB

The Walt Disney Company is furthering its celebration of the 90th anniversary of Mickey Mouse through a new apparel collaboration with fashion label Rag & Bone.

The Mickey-Mouse-inspired range offers unisex tees, graphic knits, standout jackets, color-blocked sneakers and more that feature both graphics and minimal nods to the character. 

The Rag & Bone Disney Mickey Mouse collection will debut on Shop.Disney.com and at Rag & Bone on Nov. 1.

Select special events will take place surrounding the launch.

Source:https://www.licenseglobal.com/character/disney-details-rag-bone-collab