Eight finalists announced for 2019 BLE License This! competition

Eight exciting entrepreneurs have been shortlisted for this year’s Brand Licensing Europe License This! final following a record number of entries and an intense judging day last week in London, U.K.

Five brands are shortlisted in the Character & Animation category, and three are battling it out for the Brand & Design award. The final will take place in the License Global Theatre at BLE at 1:00 p.m. on Thursday, Oct. 3, and everyone is welcome to attend.

Character & Animation finalists are:

  • Adorabubbles;
  • Carrot and Toast;
  • Slime Fury (Argentina);
  • My Little Opera and
  • Noodoll.

Brand & Design finalists are:

  • Orange and Lilly (Hungary);
  • Owlasanas and
  • MINU’ Tiny Little Wonders (Italy).

“Having been part of the judging panel for the past three years, it was really pleasing to see some new and varied proposals in the character and animation category,” says Dan Grant, licensing director, Danilo. “We had a great selection of properties to judge this year from all around the world, which shows how much exposure this event is now receiving. From the long list of entries, we have been able to nominate five character and animation properties for the final that all have something different and exciting to offer. It’s now down to the finalists to convince the panel why their property should win the prize, and I’m really looking forward to judging the final.”

This year’s License This! winners will receive a free exhibition stand at BLE 2020, one year’s Licensing International membership and PR support and advice from a panel of industry experts. Finalists will also receive legal consultation from competition sponsor Wynne-Jones. Previous entrants–both winners and finalists–have also signed lucrative agent and licensing deals off the back of the competition. Last year’s winners–Zara Picken and Sara Burman Designs–are both exhibitors at BLE 2019 and can be found in the Art, Design & Image zone.

“Early September now brings a great new regular feature of licensing life for me: my first look at the submissions to the annual License This! Competition,” says Kelvyn Gardner, chair and managing director, Licensing International U.K. “The contest has evolved as a filter for genuine new licensing talent, not just from the U.K. but with a great international dimension. We have responded by now offering two categories–character & animation and brand & design–which in turn, has boosted entry numbers and quality. With past winners and finalists now having launched successful licensing programmes, License This! really is the place to go if you’re looking for your start.”

This year’s judges are:

  • Kelvyn Gardner, chair and managing director, Licensing International;
  • Sarah Ward, chief executive officer, Giftware Association and
  • Victor Caddy, partner, Wynne-Jones.

Character & Entertainment Award Judges are:

  • Dan Grant, director, licensing, Danilo Promotions;
  • Nikki Samuels, licensing director, Sambro;
  • Clare Piggott, director, Larkshead Media and
  • Julia Redman, head of buying, M&Co.

Brand & Design Award Judges are: 

  • Stuart Cox, founder, I Like Birds;
  • Vicki Thomas, owner, Vicki Thomas Associates;
  • Sarah Lawrence, owner, This is Iris;
  • Jehane Boden Spiers, founder, Jehane and
  • Will Stewart, managing director, The Point.1888.

BLE 2019 takes place at ExCeL London from Oct.1-3. Register for free at the BLE website.

source: https://www.licenseglobal.com/licensing-events/eight-finalists-announced-2019-ble-license-competition

Deadline to Enter the 2019 LIMA Awards extended to March 8 ?

Submit Now for the 2019 LIMA Awards
New Deadline: Wednesday, March 8

Did you do something in 2018 that tested limits, set records, got people talking or was just plain awesome? Then you have a chance at winning a coveted LIMA International Licensing Award. There’s only one thing you have to do – submit your entry (or entries) by this Friday, March 8th.

The LIMA International Licensing Awards are the only global recognition of excellence in brand licensing, spanning borders and languages. And this year, both submissions and judging will take place online through the new LIMA Awards website. It’s never been easier for anyone, no matter where they are in the world, to throw their hat in the ring.

No more excuses, because time is running out. Everything you need to know is at LIMALicensingAwards.org.





LIMA to Induct Michael Stone and Pam Lifford into Licensing Hall of Fame

04.01 Michael Stone 300x200

The International Licensing Industry Merchandisers’ Association (LIMA) today announced that Michael Stone, Chairman and Co-founder of Beanstalk, and Pam Lifford, President of Warner Bros. Global Brands & Experiences, are the 2019 inductees to the LIMA Licensing Hall of Fame. This year’s Hall of Fame Induction will take place on June 4, at the LIMA Licensing Awards Ceremony during Licensing Expo 2019 in Las Vegas.

“LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said LIMA President, Maura Regan. “Michael has been instrumental in the evolution of brand extension licensing as a highly effective corporate strategy and Pam is responsible for the domestic and international licensing of some of the most highly regarded entertainment franchises in the world. Their recognition in the Licensing Hall of Fame is well-deserved.”

Headshot ColorMichael Stone

Michael Stone is the chairman and co-founder of Beanstalk, an Omnicom-owned, global brand extension licensing agency and consultancy. Beanstalk is the recipient of 23 LIMA Awards and is responsible for some of the most successful licensing programs of all time, including programs for Procter & Gamble, Stanley Black & Decker, Harley-Davidson, The Coca-Cola Company, HGTV, Diageo, and Mary-Kate and Ashley, among others. In addition to teaching the first graduate course in the country specifically on trademark licensing as an adjunct professor for Baruch University, as well as an undergraduate course at Long Island University Post, Stone is an authority on licensing and frequently contributes to Advertising Age, Adweek, Forbes, The Wall Street Journal, The New York Times and other media outlets. Michael has recently authored his first book “The Power of Licensing: Harnessing Brand Equity”.

Untitled design (1) copyPam Lifford

Pam Lifford is president of Warner Bros. Global Brands & Experiences where she leads the alignment of large-scale brand and franchise strategies across the studio’s world-class characters and brands as well as overseeing Warner Bros. Consumer Products, DC, Themed Entertainment and a new Global Franchise team. Lifford’s vision for next-level development of fan-engagement drives the creation of business opportunities designed to reshape how Warner Bros. delivers fan-focused activities. Working in partnership with all divisions of the Studio, Lifford’s team ensures that every touchpoint for cross-company collaboration is maximized. Lifford joined Warner Bros. in 2016 as president of its Consumer Products division where she refocused the Division’s priorities and put strategies in place that increased the business by 47 percent in her first year alone. Prior to Warner Bros., Lifford held an executive leadership position at Disney and Quicksilver, Inc. as well as key roles at Road Runner Sports and Nike.

LIMA Awards 2.0 – Entry Submissions Open


The 2019 LIMA International Licensing Awards are going to be bigger and better than ever with a revamped online submission process, a judging panel made up of licensing executives from around the world and five new award categories, including Best Collaboration and a Newcomer Award. The submission period is now open, so head over to the brand-new LIMA Awards website to learn more about the categories and to start your entry. But hurry, because you only have until February 1, 2019 to throw your hat in the ring!

You can submit your entries here https://bit.ly/2F6THro

LIMA Unveils New Entry and Judging Process for 2019 International Licensing Awards


Online Entry and Expanded Judging Panel Designed to Promote Worldwide Participation and Recognition

The International Licensing Industry Merchandisers’ Association (LIMA) today unveils its 2019 International Licensing Awards program that features a revamped online submission process, a broad judging panel drawn from around the world and a new, exciting list of award categories. In its 33rd year, The LIMA International Licensing Awards have long defined high achievement in international licensing innovation and creativity.

“Celebrating licensing programs that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry,” said Maura Regan, President, LIMA. “These seemingly small changes to the awards program are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”

Last year, LIMA received 700 submissions – more than ever before – with a record 42 percent from outside the U.S. In 2019, the all-digital entry form aims to support that trend with even more entries from across the globe. The judging process has been moved completely online– eliminating New York travel requirements, allowing for a more globally diverse panel.

Additionally, 2019 will introduce five new award categories, bringing the total to 24 categories, including the Community Choice Award introduced last year. New to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards – Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

To enter the 2019 International Licensing Awards, please visit limalicensingawards.org. The deadline for entries is February 1, 2019. Winners will be honored at a ceremony during the 2019 Licensing Expo in Las Vegas in June.

Call for Entries: 2019 LIMA Asian Licensing Awards!


Did your licensing program achieve outstanding success in any Asian markets in 2018? If so, we invite you to enter for the 2019 LIMA Asian Licensing Awards! LIMA China continues to organize this Awards program dedicated to identifying the achievements in the Asian licensing markets.

Entries may be submitted for the following Awards categories:

  • Asian Property of the Year
  • Corporate Brand or Lifestyle Program of the Year
  • Digital Property of the Year
  • Entertainment Property of the Year – ANIMATED
  • Entertainment License of the Year – LIVE ACTION
  • Licensed Promotion of the Year
  • Location-Based or Experiential Initiative of the Year
  • Retailer of the Year
  • Licensee of the Year – Toys
  • Licensee of the Year – Apparel & Accessory
  • Licensee of the Year – Houseware

To be considered for nomination in the various categories, please fill out the online entry form by Friday, September 21. Winners will be announced at the Hong Kong International Licensing Show at on January 07, 2019 (Monday).

For more information, please contact the LIMA Asian Licensing Awards committee, at awards@limalicensing.cn.

Winners crowned at India Licensing Expo!

There were plenty of awards to go around at the gala & glitzy event hosted by License India on the first day of the 2nd edition of The India Licensing Expo. After a hectic day in the exhibition, all and sundry made a beeline for the venue at Bombay Exhibition Centre to calm frayed nerves and network into the wee hours of the morning.

In case you missed it, here’s a quick rundown of the folks who took home the shiny plaques.

Categories Winners
Licensee Of The Year – Apparel Dhananjai Lifestyle Limited
Licensee Of The Year – Fashion Accessories2 Mustang Socks
Licensee Of The Year – Movie Inspired Merchandize3 BollyWoo.ooo
Licensee Of The Year – Gifts & Novelties The Souled Store
Licensee Of The Year – Back To School My Baby Excel
Licensee Of The Year – Toys & Games Topps India Sports & Entertainment
Licensee Of The Year – Gaming 99 Games
Licensee Of The Year – New Media Take-Two Interactive
Licensee Of The Year – Theme & Amusement Parks Imagica – Adlabs Entertainment Limited
Licensee Of The Year – Food & Beverages Monginis
Licensee Of The Year – Home Décor SPACES By Welspun
Licensee Of The Year – Home Furnishing Jasco Handicrafts Private Limited (Dimpy Stuff)
Licensee Of The Year – Mobile phone Accessories Macmerise
Licensee Of The Year – Electronics Super Plastronics Pvt. Ltd.
Licensee Of The Year – Concept Businesses B2C Network LLP
Special Category Award – Indian Licensing Agent of the Year Bradford License India
Special Category Award – IP Firm of the Year Anand & Anand
Special Category Award – Debutant Retailer in Licensing 2018 Toon Mart
Special Category Award – Innovative Brand Licensed Product & Services Asian Paints Ltd.


Special Category Award – Brand Licensing Leader 2018 – Agent20 Nitin Kalra, Director, AI Licensing India Pvt. Ltd.
Special Category Award – Best Marketing Initiative21 Black White Orange
Special Category Award – Brand Licensing Leader 2018 – Licensee Nazara Technologies Ltd.
Best IP Award – Most Innovative Licensing Property Beo n Peno
Best IP Award – Cutting Edge Licensing Property Baby Hazel
Licensee Of The Year – FMCG MTV UP! By New X Global Beverage Pvt. Ltd.
Special Category Award – Honorary Excellence Award – Agency Dream Theatre India Pvt. Ltd.
Best IP Award – Sports Licensing Property WWE
Best IP Award – Entertainment Licensing Property Little Singham
Best IP Award – Leadership in Film Licensing Arka Mediaworks
Licensor Of The Year – Celebrity HRX by Hritik Roshan
Licensor Of The Year – Corporate – Fashion Category Femina Flaunt
Licensor Of The Year – Corporate Eastman Kodak Company
Licensor Of The Year – Entertainment Green Gold Animation
Licensor Of The Year – Bollywood Shemaroo Entertainment Ltd.
Licensor Of The Year – Sports NBA India
Licensor Of The Year – Character Rovio India – Angry Birds
Licensor Of The Year – Music Universal Music
Licensor Of The Year – Art Toki Doki