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#FORTHETHRONE! Official Game of Thrones merchandise is here!

With the release of the final season of the biggest ever American fantasy drama ‘Game of Thrones’, Black White Orange Brands Pvt. Ltd has curated impressive product lines for the massive army of diehard fans in India.

The multiple categories include novelty products like magnets, coasters, posters, mugs, notebooks, phone & tablet covers, premium youth bags and backpacks amongst others. With 20+ active licensees, brand collaborations & 700+ SKU’s, the brand is targeting almost 60 to 70 crores in retail value in 2019.

 

 

Bhavik Vora, Founder & CEO of Black White Orange Brands Pvt. Ltd says, “All of us at BWO are huge Game of Thrones fans and consumers will see a lot of that passion on the products. We are launching official merchandise in every possible category with over 500+ designs on apparel itself, catering to fans across the country. I would urge consumers to stop buying fakes and be loyal to #TheThrone.”

In a first-of-its-kind collaboration, ace designer Masaba Gupta has acquired the Game of Thrones license to launch her Designer Limited Edition Collection in apparel, home products, and jewelry under her label ‘House of Masaba’. The apparel collection for women comprises of capes, kaftans, trench coats, stud embroidered corsets, dhoti sarees, and even a gown saree. For men, there are bomber jackets, sharp power suits, long trench, kurta, and even t-shirts. Inspired by the spectacular gardens, medieval palaces & diabolical war, the jewelry collection is dominated by elements like the kingdom’s sigils, filigree leaves and armors that make it stand out. Masaba X GOT is set to launch by May 2019.

 

Fastrack – ‘the urban youth brand’ plans to kick off with its exclusive Game of Thrones collection of premium bags, sunglasses, and watches in May 2019. The collection will revolve around the most loved characters from the show – Jon Snow, Khaleesi, Arya, Jaime and the force of nature, The Night King. The products are also designed in color schemes that are close to the individual characters.  Interestingly, a watch is also being designed which celebrates the Iron Throne. ‘Fastrack’ believes that the elements of the show were married with the brand’s own design aesthetics to design edgy and fashionable products.

 

What’s more? Hasbro and HBO have also joined forces to introduce an all-new edition of Monopoly: Game of Thrones in which the latest version integrates elements of the popular fantasy drama series into gameplay using tokens and properties inspired from the show. Fans can also get their hands on the recently launched Johnnie Walker White Walker Limited Edition Scotch Whisky, collectibles, figurines or the Funko – Game of Thrones range of POP figures!

Universal breathes life into Dragon program

Universal Brand Development has announced a multi-category licensing and merchandising program for DreamWorks Animation’s How to Train Your Dragon: The Hidden World.

The program includes:

  • Master toy partner Spin Master with new toys inspired by the film, including glow-in-the-dark, dragon-glow effects and colour-changing technology and more

The Spin Master Toy range is now here by Black White Orange Brands Pvt. Ltd & distributed in India by Winmagic Toys. The toys ranging from Rs. 299 to Rs.6999/- is available in leading toy stores like Hamleys, Toys R Us, Landmark and Shoppers Stop amongst others across India

  • Playmobile, a partner since 2017, has developed a line with key story arcs from across the DreamWorks Dragonsfranchise and film
  • Funko has released a line featuring Toothless and Light Fury worldwides

Closer to home, Shree Ambica Plastomac will be launching the Back To School range with lunch boxes, sippers and pencil boxes, PAN India

A new mobile game, dubbed “DreamWorks Dragons: Titan Uprising,” will launch next year in Google Play and App Store. The game, developed by Ludia, invites players to a Dragon-inspired match-3-puzzle-role-playing game. Fans can visit Dragonstitanuprising.com to preregister for tokens.

Outright Games will release a new console game, “DreamWorks Dragons Dawn of New Riders,” which introduces new characters into and a new storyline within the DreamWorks Dragons universe. The game will be available in early 2019 on PlayStation4, Xbox One and Nintendo Switch.

Universal Pictures International India has recently released “How to Train Your Dragon – The Hidden World” across theatres and has had a massive opening of approx. $55.5 million, globally. They also handled the ATL promotion campaigns prior to the release.

Black White Orange Brands Pvt Ltd, while being the official brand licensing partner for India, will also be a part of marketing and on – ground promotions and campaigns.

DreamWorks Animation’s How to Train Your Dragon: The Hidden World released on March 21 in India.