Disney+ Hotstar Multiplex launches 24th July

Mumbai: After its successful launch in India, Disney+ Hotstar is set to revolutionize the way hundreds of millions of Indians watch movies with the launch of Disney+ Hotstar Multiplex. As the nation inches towards normalcy, India’s largest video service brings the magic of Bollywood blockbusters and its biggest stars directly to millions of smartphones across the country.

Starting July 24, 2020 Disney+ Hotstar Multiplex is set to premier 7 of the most-awaited movies of 2020 featuring India’s most loved actors, including Akshay Kumar and Kiara Advani in Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt in Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz and Kunal Kemmu and Rasika Dugal in Lootcase amongst others.

Disney+ Hotstar Multiplex will usher in a new re-imagined ‘first-day first-show’ for Bollywood fans, by treating them to the most anticipated movies of superstars like Akshay Kumar & Ajay Devgn being delivered directly to their mobiles; truly experiencing ‘First Day First Show ki home delivery’. Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at INR 399/- to catch all these movies, and also enjoy exclusive Hotstar Specials, the world’s biggest Super Hero movies & kids favourite characters in Hindi, Tamil & Telugu, unlimited LIVE sports and much more – making it the best entertainment service in the country!

The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring late Sushant Singh Rajput; and to commemorate his invaluable contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar.

Uday Shankar
Uday Shankar

Uday Shankar – President, The Walt Disney Company APAC and Chairman, Star & Disney India, saidAt Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it LIVE on mobile devices – a move that forever changed the course of LIVE sports in India. Today as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.”

Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.”

Starting 24th July, Disney+ Hotstar VIP is set to release a gamut of movies across genres

  • Laxmmi Bomb (horror comedy) starring Akshay Kumar and Kiara Advani. Directed by Raghava Lawrence, producers: Cape of Good Films, Tusshar Kapoor, Shabinaa Khan and Fox Star Studios
  • Bhuj: The Pride of India (war-action film, based on a true story) starring Ajay Devgn, Sanjay Dutt, Sonakshi Sinha, Ammy Virk, and Sharad Kelkar. The film is written & directed by Abhishek Dudhaiya and produced by Bhushan Kumar, Ginny Khanuja, Vajir Singh and Kumar Mangat Pathak, under the banners of T-Series and Select Media Holdings LLP.
  • Sadak 2 (a love saga & sequel to the Iconic blockbuster ‘Sadak’ which released in 1991) starring Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt, Jisshu Sengupta, Makarand Deshpande, Mohan Kapoor, Gulshan Grover, Priyanka Bose and John Gardener. The film has been directed by Mahesh Bhatt, Written by Suhrita Sengupta & Mahesh Bhatt, Cinematography by Jay Patel and Produced by Mukesh Bhatt
  • The Big Bull – The man who sold dreams to India (crime drama) starring Abhishek Bachchan, Ileana D’Cruz, Nikita Dutta, Soham Shah, Ram Kapoor, Supriya Pathak and Saurabh Shukla. The film is directed by Kookie Gulati, produced by Ajay Devgn and Anand Pandit, and co-produced by Kumar Mangat Pathak and Vikrant Sharma.
  • Dil Bechara (remake of The Fault In Our Stars) starring late Sushant Singh Rajput, Sanjana Sanghi, Saif Ali Khan, Saswata Chatterjee, Swastika Mukherjee and Sahil Vaid. The film is directed by Mukesh Chhabra; with Hindi adaptation by Suprotim Sengupta and Shashank Khaitan, and  Produced by Fox Star Studios.
  • Khuda Haafiz (romantic action thriller inspired by real-events) starring Vidyut Jammwal, Anuu Kapoor, Shivaleeka Oberoi, Shiv Panditt and Aahana Kumra. The film is written & directed by Faruk Kabir and produced by Kumar Mangat Pathak and Abhishek Pathak (Panorama Studios International).
  • Lootcase (comedy thriller) starring Kunal Kemmu, Rasika Dugal, Gajraj Rao, Ranvir Shorey and Vijay Raaz. The film is Directed by Rajesh Krishnan, written by Rajesh Krishnan and Kapil Sawant, Produced by Fox Star Studios and Soda Films.

A method to the “madness” – Smita Maroo

Today we are chatting with Smita Maroo – Senior Vice President (Animation, Digital Kids, L&M) Shemaroo Kids. Over the last 2 decades, Smita has been at the forefront of Shemaroo taking it from strength to strength. Today the agenda is to understand a little more about Shemaroo’s brand new offering Yedaz – Bollywood Madness…..

  1. Tell us what was the idea behind creating Yedaz- Bollywood Madness who were the people involved and what was the vision?



Shemaroo houses the biggest Bollywood film library. Such is the work environment where everyone talks and breathes Bollywood. We like to believe, every moment we live is a story and someone behind the lens is filming us, such is our love for Bollywood. In India, for most people, there are few films, few characters, dialogues or songs that they closely relate to. The challenge was to bring this love and passion for all Bollywood things in a tangible fashion to the end customer. That’s when we thought why not print this Bollywood madness on clothes we wear, on home accessories, and spread the love! Little did we know what was to follow was a deluge of madness and ideas for goodies! So, madness prevailed and amidst this, we found the apt name for the brand Yedaz which means mad people literally and hence our tagline “Bollywood Madness”!

People involved:

The core concept of having Bollywood themed merchandise was conceived at the management level. However, to bring this to reality, we first tried working with a lot of creative agencies externally. Still, they could not help crack a design which would translate our vision. So finally, the core team of the L & M division brainstormed, and after many trials and errors, we eventually cracked our winning formula, which was very simple and intuitive.

Vision: The vision is to keep the iconic Bollywood legacy alive for generations to come in the form of tangible Bollywood merchandise that every Bollywood fan can proudly own.


  1. How has Yedaz adapted to the changes and trends in the merchandising industry since it began its journey in 2016?

As the business environment is very dynamic and is constantly evolving, we at Yedaz aim to engage with the audiences through various modes such as ground events, campus events, social media engagements, and so on. We continuously talk to our customers, take their feedback, and incorporate into our products. Thereby adapting to the trends in the market. For example, one of our customers asked for a Bollywood themed whiskey glass, and we promptly delighted them by bringing out a range of whiskey glass designs.

  1. What are the offerings at Yedaz and what is your plan on expanding these offerings?



Today Yedaz is the official Bollywood licensing and merchandising rights holder. It is a one-stop shop for all Bollywood themed products ranging from T-shirts, coffee mugs, coasters, beer mugs, whiskey glasses, shot glasses, fridge magnets, cushion covers, badges, mobile covers, notebooks, tote bags and much more which are available on major

e-commerce platforms as well as our own Yedaz website.

Expansion Plan:

Since we want to build up a complete ecosystem of Bollywood licensing in India, we are doing a strategic partnership with many of the licensees to grow this segment together. Also, at our own pace, we are expanding into various new categories. We are also tying up with current and new upcoming e-commerce platforms nationally as well as internationally.

  1. What are the channels of distribution you work with? Also, tell us about the recent collaborations you have done?


As a brand, we started with a digital presence on all the e-commerce platforms and our own website yedaz.com. Also, we are tying up with many of the licensees and slowly venturing into offline markets as well.




We are now associated with India’s favorite theme park Imagica, and all the latest Bollywood Merchandise from Yedaz is now available across Imagica Stores. It is a chance for all Bollywood fans at Imagica to grab and take their favorite Bollywood merchandise home!


We have officially partnered with Macmerise for Bollywood themed mobile accessories for all the markets where Macmerise is present.










  1. Tell us about some of the recent developments with Yedaz?



Yedaz.com has been growing steadily. Initially, we started with just 3 e-commerce platforms, and now we have grown to many more such as Amazon Prime, Flipkart, Snapdeal, Pepperfry, Rediff, Paytm, Paytm Mall & Shop clues. Also, recently Yedaz was awarded as the winner in ILA 2018, and we have been nominated for LIMA International Licensing Awards 2019.

pic courtesy Flipkart.com











WINNER FOR LICENSOR OF THE YEAR (Category – Bollywood – at the Prestigious India Licensing Awards 2018)















NOMINATION FOR LIMA INTERNATIONAL LICENSING AWARDS 2019 -Category – Entertainment / Character Live Action

















As you also head the licensing division at Shemaroo, what has your experience been in the licensing Bollywood in this Hollywood era? How do you plan on growing the Bollywood licensing industry in India and globally?

SM: Even though Bollywood is a huge industry churning more than 800 films every year when it comes to licensing and Bollywood, this space has never been exploited. In fact, we at Shemaroo are trying to create a new segment of official Bollywood themed merchandise. Hollywood has been well established around the world and has reaped the fruits from the licensing industry whereas Bollywood licensing business is just about seeing the light of day. So far, the biggest challenge was how to present Bollywood themed merchandise, which we have cracked. Currently, we are engaging with licensees to help integrate iconic Bollywood designs with their products.

There are a plethora of opportunities and this is just the beginning. India and Indians around the world are Bollywood fans. We at Yedaz want each Bollywood fan to own a piece of Bollywood in their everyday life. To be able to achieve this, licensing of Yedaz designs across multiple product categories both in India and globally is the way forward.

Thank you for speaking with us. We wish you all the best!



Shemaroo Entertainment’s Yedaz merchandise now available at Imagica!

Bollywood Merchandise from Yedaz now available across Imagica stores!

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica. Yedaz offers Bollywood fans at Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park.

Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic Bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica already is home to Bollywood attractions like Mr. India and House of Stars and Yedaz merchandise is a perfect complement to the overall Bollywood experience.

Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.”

Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

Yedaz Merchandise is already up in the stores and customers visiting Imagica can get their hands on their favourite Bollywood product on their next visit. You can now flaunt your Bollywood attitude with Yedaz T-shirts or add a filmy touch to your parties with beer mugs.