Spuds Macenzie fetches hemp-infused dog treats

The ‘90s Budweiser spokesdog Spuds MacKenzie is back for a hemp-infused dog treat line from Spuds Ventures.

Spuds MacKenzie was a fictional dog character created for use in ads marketing Bud Light beer in the early ‘90s. At the time of the ads, Bud Light maker, Anheuser-Busch InBev, took heat for the character because advocates argued the dog was promoting alcohol to children.

The new version of Spuds is removed from the work of Anheuser-Busch InBev and Bud Light. Spuds Ventures’ version of the fictional pooch was adopted in 2019 from the Anti-Cruelty Society by the owner of the brand, Mark Thomann. Similar in name only, the dog is used to promote hemp-infused treats aimed at calming anxious pooches.

“I can’t say that I was much of a Bud Light drinker, but I certainly was a fan of Spuds,” says Thomann, in an interview with AdAge.

Spuds Ventures currently holds the trademark registrations for Spuds MacKenzie when it comes to various pet products. Anheuser-Busch holds the registrations for use in bars, beer gardens, pubs, restaurants, and taprooms, as well as on shirts, baseball caps and pajamas.

Source: https://www.licenseglobal.com/home/spuds-mackenzie-fetches-hemp-infused-dog-treats

Foaming fashion: Top beer brands score apparel deals

11.21 becks 300x200

Worldwide brewer AB InBev has signed a pan-European deal with Poetic Brands to produce apparel for adults that celebrates some of its most recognizable beer brands.

The deal will see Becks, Budweiser, Bass and Boddingtons featured across a variety of clothing items that will roll out at retailers including Asos, Jack & Jones, Next and George and more in Q1 of 2019.

“This is a fantastic deal, and we are very excited about developing this new range,” says Elliott Matthews, Poetic Brands. “All these brands offer us something really fun and innovative to work with and will tap into the almost tribal loyalty that people feel towards their favorite beers.”

Source: https://www.licenseglobal.com/corporate-brands/foaming-fashion-top-beer-brands-score-apparel-deals