Coca-Cola Tommy Hilfiger reunite for apparel line

Tommy Hilfiger and The Coca-Cola Company have teamed up for the launch of the Tommy Jeans Coca-Cola capsule collection.

The apparel line is a reedition of the styles Hilfiger first designed in 1986 to create the very first Coca-Cola Clothes collection.

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” says Avery Baker, chief brand officer, Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright and instantly recognizable. This reedition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

The Tommy Jeans Coca-Cola capsule collection for men and women reissues pieces from the ‘80s collection with contemporary silhouettes and a new logo that fuses the Tommy Jeans and Coca-Cola logos. The collection features sweatshirts and t-shirts in royal blue, red, white, yellow, teal and sky blue with Tommy Jeans and Coca-Cola logos across the chest, including the iconic rugby shirt first made popular in the ‘80s.

“This contemporary expression of Tommy Hilfiger’s original collaboration with Coca-Cola brings these iconic designs into focus for a new generation,” says Michelle Moorehead, general manager, global licensing and retail, The Coca-Cola Company. “Our brands’ shared commitment to authenticity and optimism shines throughout this collection.” The Tommy Jeans Coca-Cola capsule collection is available at select Tommy Jeans stores worldwide, select wholesale partners and online at Tommy.com.

Source: https://www.licenseglobal.com/apparel-accessories/coca-cola-tommy-hilfiger-reunite-apparel-line