Champion gets its groove on with MTV

LicenseSource.Net reports on a groovy retro collab between youth culture brands, Champion (HanesBrands) and MTV to celebrate the 90’s.

The range includes crew necks shirts, tanks and jackets for men and women’s bodycon and onesies in bright colors and retro prints.

Sharing his views on the collab, David Robertson, director of global brand marketing at Champion said, “In partnering with MTV, the ambition was to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture. We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

Both companies decided to rope in rapper Jadakiss to front the collab.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

Manchester City, FAZE Clan Kick-Off Fashion Collab

Manchester City Football Club has unveiled a new limited-edition product collaboration with esports organization FaZe Clan.

After formally announcing a strategic partnership at the start of the current season, City and FaZe Clan will extend their relationship into a second year with plans already in place for the 2020/21 season.

“Manchester City’s partnership with FaZe Clan has strengthened our extensive esports offering and allowed us to further explore how fans are experiencing football beyond the pitch,” says Nuria Tarre, chief marketing officer, City Football Group. “Fans have embraced this partnership as it has allowed them to combine their passions for football and gaming in ways that have never been seen before in football. We have ambitious plans for the next year of our partnership, and we can’t wait to reveal these to fans in the coming months.”

The capsule collection merges Manchester City and FaZe Clan’s branding and crests and includes a t-shirt, hoodie, shorts and a collectable half-and-half scarf. FaZe and City have also teamed up with FaZe’s partner SCUF to create limited-edition FaZe x Manchester City-themed game controllers that will be given away to fans.

“Going into year two of our relationship with Manchester City, we expect great things ahead as we bring new opportunities and experiences for our collective communities of passionate fans,” says Lee Trink, chief executive officer, FaZe Clan.

The limited-edition product range is available now via www.FazeClan.com.

Source: https://www.licenseglobal.com/fashion/manchester-city-faze-clan-kick-fashion-collab

PUMA, Cara Delevingne Unleash Pride Collab

According to License Global to celebrate Pride Month this June, PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the ‘From PUMA with Love’ pack.

Pic courtesy License Global

The 13-piece pack features vibrant colors, rainbow designs and bold graphics. PUMA reports that 20 percent of the proceeds from the collection will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund which supports LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out.

“We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe,” says Adam Petrick, global director, brand and marketing, PUMA. “Cara’s active voice as a leader and a member of LGBTQ+ community made her a perfect partner to collaborate with on this pride-inspired project. It’s more important now than ever to support each other and through this collection. It reminds us that we’re always stronger together.”

The ‘From PUMA with Love’ styles include colorful graphic tees and hoodies, Leadcat Slides, Pride waistbags and more. Items in the collection are currently retailing from $20-$45.

“This collection was designed and created with so much love,” says Delevingne. “I was really looking forward to wearing it at this year’s Pride celebrations that I was planning to attend but, given the circumstances, I can’t wait to wear it and celebrate Pride month from my home via Zoom and FaceTime. Through my foundation, I am looking forward to making donations to LGBTQ+ organizations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”

Casio celebrates anniversary with Pokemon

To celebrate the 25thanniversary of the first women’s BABY-G shock-resistant watch, Casio has collaborated with The Pokémon Company – in particular Pokémon 025 in the Pokédex, Pikachu – to design a milestone watch.

Encapsulating 1996’s style, the BABY-G watch brings a polygon-style Pikachu, lightening marks and Poké Balls together for a bright new product for both kids and the original players of Pokémon Red and Blue.

Dubbed the BGD560PKC-1, the new brand licensing collaboration from Casio and Pokémon launches in November at select fashion boutiques, online at g-shock.com and at Macy’s.

source: https://www.licenseglobal.com/apparel-accessories/casio-celebrates-anniversary-pokemon

Ed Hardy, Revlon extend personal care line

Iconix Brand Group has extended its licensing agreement with Revlon for the Ed Hardy brand in the fragrance and personal care categories for an additional four years.

Revlon will continue to partner with Ed Hardy to create items including deodorant, hair care products, body lotion, body wash and aftershave. It will extend Revlon’s collection, which currently offers nine Ed Hardy fragrances and two upcoming new unisex fragrances scheduled for a fall 2020 launch.

The deal follows Iconix’s partnership with Vanilla Star earlier this year, which saw the launch of Ed Hardy-branded apparel in the U.S. and Canada.

source: https://www.licenseglobal.com/health-beauty/ed-hardy-revlon-extend-personal-care-line

Mark Ronson, Lego spark kids creativity

The LEGO Group and musician Mark Ronson have launched a campaign–Rebuild The World–to help nurture the creative skills of children.

LEGO’s program will see more than 100 children meet Ronson and other artists to discuss ways they can explore their creative spark. The program will also include a series of workshops aimed at jumpstarting creative thinking in kids.

“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us,” says Ronson. “Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to.”

Ronson will also be joined by representatives from other creative fields. Partners in the discussion include British designer and inventor Dominic Wilcox, who will lead a series of Rebuilder Workshops this month. He, along with two other creatives, will challenge kids to solve everyday problems using LEGO bricks.

source: https://www.licenseglobal.com/toys/mark-ronson-lego-spark-kids-creativity

‘Fortnite’ jumps into AIR JORDAN collab

“Fortnite” developer Epic Games has announced a new collaboration with Nike’s Jordan brand, offering gamers across the world new branded content via the Hang Time bundle.

While the full scope of the brand extension between “Fortnite” and Jordan has yet to emerge, the two newly designed characters Grind and Clutch (also teased by Michael Jordan himself on Twitter) both sport classic Jordan sneakers.

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Also included in the dedicated bundle is the “Downtown Drop LTM” game-mode, inviting players to “launch off massive jumps, grind down city streets and collect coins to win.”

The “Fortnite” x Jumpman collaboration offers consumers and gaming audiences new skins, sprays and style variants.

“Jordan Brand continually tests and iterates rewarding new experiences for our consumers,” says Jordan brand representatives. “We are excited to work with Epic Games to create an experience for our community that is both innovative and authentic. This collaboration allows us to connect across virtual and physical worlds and unlock access to purchase some of our most-coveted shoes, the Air Jordan 1.”

“Fortnite” is represented by IMG for licensing.

Source: https://www.licenseglobal.com/video-games/%E2%80%98fortnite%E2%80%99-jumps-air-jordan-collab

The Sims takes to the catwalk with Moschino

Capsule collection with luxury Italian fashion house features Sims motifs reimagined as Moschino couture.

Moschino has unveiled its latest licensed collaboration, teaming with Electronic Arts and Maxis for a capsule collection inspired by The Sims.

Launched at a special Palm Springs desert party – hosted by designer Jeremy Scott – the collection includes ready-to-wear items and accessories featuring Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items.

Iconic motifs from The Sims have been reimagined as Moschino couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama t-shirt.

One item from the capsule collection – a Freezer Bunny hoodie – will also be released after the event in all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay.

There are also more game-related announcements to come later this year.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, creative director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

The range is available now at Moschino boutiques worldwide, as well as Moschino.com.

Source: https://www.licensingsource.net/the-sims-takes-to-the-catwalk-with-moschino/

Saucony signs sweet deal with Dunkin’

Boston-based brands Saucony and Dunkin’ have partnered to celebrate their hometown marathon with a limited-edition running shoe.

The Saucony x Dunkin’ Kinvara 10 marks the duo’s second collaboration.

The running shoe features bold graphics inspired by Dunkin’s brand new packaging and the innovative Everun cushioning. The shoe is designed with strawberry-frosted donut medallions, Dunkin’ coffee cups and the word “Boston” across on a reflective strip.

The shoe comes in a shoebox modeled after Dunkin’s donut box.

The Kinvara 10 comes in men’s sizes 7 to 13, 14 and 15, and women’s sizes 5 to 12 ($120), as well as a kids edition in big kids’ sizes 10.5 to 6 ($65).

“Marathons bring out the best of the human spirit, and the collective good that surrounds our hometown race is remarkable, inspirational and contagious,” says Don Lane, chief marketing officer, Saucony. “We’re proud to partner with fellow Boston brand-icon Dunkin’ in the creation of the Saucony x Dunkin’ Kinvara 10, delivering even more goodness to our running community.”

“The new Saucony x Dunkin’ Kinvara 10 represents the speed for which our brand is recognized and the deep Boston heritage and support for marathoners that we share with Saucony,” says Justin Unger, director of strategic partnerships, Dunkin’ Brands. “We are proud to once again collaborate with Saucony to celebrate the love of Dunkin’ and literally keep people running throughout marathon season and all year-round.”

The Saucony x Dunkin’ Kinvara 10 is available at saucony.com and at Marathon Sports stores: Boston, Brookline, Cambridge, Wellesley and marathonsports.com.

Marathon runners can purchase the shoe at the John Hancock Sports & Fitness Expo at the John B. Hynes Veterans Memorial Convention Center at 900 Boylston Street, Boston on April 12-14.

source: https://www.licenseglobal.com/apparel-accessories/saucony-signs-sweet-deal-dunkin