The Sims takes to the catwalk with Moschino

Capsule collection with luxury Italian fashion house features Sims motifs reimagined as Moschino couture.

Moschino has unveiled its latest licensed collaboration, teaming with Electronic Arts and Maxis for a capsule collection inspired by The Sims.

Launched at a special Palm Springs desert party – hosted by designer Jeremy Scott – the collection includes ready-to-wear items and accessories featuring Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items.

Iconic motifs from The Sims have been reimagined as Moschino couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama t-shirt.

One item from the capsule collection – a Freezer Bunny hoodie – will also be released after the event in all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay.

There are also more game-related announcements to come later this year.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, creative director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

The range is available now at Moschino boutiques worldwide, as well as Moschino.com.

Source: https://www.licensingsource.net/the-sims-takes-to-the-catwalk-with-moschino/

Saucony signs sweet deal with Dunkin’

Boston-based brands Saucony and Dunkin’ have partnered to celebrate their hometown marathon with a limited-edition running shoe.

The Saucony x Dunkin’ Kinvara 10 marks the duo’s second collaboration.

The running shoe features bold graphics inspired by Dunkin’s brand new packaging and the innovative Everun cushioning. The shoe is designed with strawberry-frosted donut medallions, Dunkin’ coffee cups and the word “Boston” across on a reflective strip.

The shoe comes in a shoebox modeled after Dunkin’s donut box.

The Kinvara 10 comes in men’s sizes 7 to 13, 14 and 15, and women’s sizes 5 to 12 ($120), as well as a kids edition in big kids’ sizes 10.5 to 6 ($65).

“Marathons bring out the best of the human spirit, and the collective good that surrounds our hometown race is remarkable, inspirational and contagious,” says Don Lane, chief marketing officer, Saucony. “We’re proud to partner with fellow Boston brand-icon Dunkin’ in the creation of the Saucony x Dunkin’ Kinvara 10, delivering even more goodness to our running community.”

“The new Saucony x Dunkin’ Kinvara 10 represents the speed for which our brand is recognized and the deep Boston heritage and support for marathoners that we share with Saucony,” says Justin Unger, director of strategic partnerships, Dunkin’ Brands. “We are proud to once again collaborate with Saucony to celebrate the love of Dunkin’ and literally keep people running throughout marathon season and all year-round.”

The Saucony x Dunkin’ Kinvara 10 is available at saucony.com and at Marathon Sports stores: Boston, Brookline, Cambridge, Wellesley and marathonsports.com.

Marathon runners can purchase the shoe at the John Hancock Sports & Fitness Expo at the John B. Hynes Veterans Memorial Convention Center at 900 Boylston Street, Boston on April 12-14.

source: https://www.licenseglobal.com/apparel-accessories/saucony-signs-sweet-deal-dunkin