Country music icon Dolly Parton has unveiled the first new product in her collaboration with American Greetings, according to a report by Music Row. A birthday e-card set to the tune of her hit “9 to 5” has been created through the company’s SmashUp digital initiative.
Users can send a birthday e-card set to the tune of Parton’s hit and can customize the card with one of 1,200 different names available on SmashUp.
“We’re so excited to share the ‘Birthday Time’ SmashUp with our members, Dolly’s fans and anyone looking for ways to make someone feel special on their birthday,” says Rob Matousek, executive director and general manager, direct to consumer business, American Greetings. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”
Earlier this year, American Greetings announced a multi-partnership deal with Parton. The deal includes both physical and digital products that integrate her songs. Parton-themed greeting cards are set to hit shelves at Walmart later this summer.
“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”
It all started in August last year when Umashan Naidoo, the head of menswear at Tata Trent, saw a group of people beautifying a wall in Bandra, Mumbai. He immediately contacted the husband wife duo of design studio Bubble Design and wanted to know how he could collaborate with them to create a funky line of clothing for the youth which is inspired by local speak – thus was born the NuonX freestyle capsule collection.
Nuon, is a youth oriented private label brand by Tata Trent’s Westside.
As Neisha Sylva, Business Head of Bubble Design explains, “Over the years Bubble has worked to give new-comers each with their own artistic capabilities and opportunity a platform to showcase their skills.
For this particular collaboration, four local artists were shortlisted Akshay Lushte (who wants his art to touch peoples lives), Chaitrali Kadam (who used to conduct art classes to supplement the family income), Radhika Gohil (a student who supports her family by way of freelance gigs that come her way) and Sandeep Shelar (an uber driver with a highly versatile illustrative style).
Vivek Sylva, creative head, Bubble Design, explains how once the brief was received, they dove straight into researching each of the 7 shortlisted themes. From finding the right fabric to integrating with the logistics at Trent to deliver on the brief. All of it finally came together at Trent’s fabrication unit in Tirupur. Akhila Chandrashekhar from the purchase department at Trent commented that this range would be a great way for the youth to express themselves. We wish them all the best with such future initiatives.
Levi’s has announced a partnership with Sanrio that will see the creation of a limited-edition apparel line inspired by the Hello Kitty character.
The collection is comprised of tees, tops, hoodies and denim that highlight the cartoon kitty and her signature art style. Anticipated pieces include white denim Levi’s baggy overalls with an all-over Hello Kitty print, an oversized dad trucker jacket with Hello Kitty patches and an unbasic hoodie featuring Hello Kitty on top of Levi’s batwing logo.
“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” says Jill Koch, senior vice president, sales and business development, Sanrio. “Our limited-edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics.”
The collaboration comes during Hello Kitty’s 45th anniversary year. Sanrio’s iconic character has already been licensed with Keio Electric Railway and Mattel to celebrate the milestone.
Rock band KISS has partnered with Crocs to develop a line of shoes inspired by the ‘70s musical group.
According to Famous Footwear, the upcoming line will feature three different styled Crocs inspired by the band. One pair of the comfortable shoes will also come as a large platform sole inspired by the rockers’ traditional live performance outfits.
Band pic courtesy http://yesofcorsa.com/kiss-band/
Western apparel brand Wrangler and rapper Lil Nas X have collaborated on a new line of clothing.
The new collection is inspired by Lil Nas X’s crossover hit “Old Town Road,” which has remained Billboard’s No. 1 song in the U.S. for seven consecutive weeks. Items in the line include t-shirts, jeans, jean shorts, denim jackets and denim shirts.
“When thinking about partners for Lil Nas X, Wrangler immediately came to mind because of the organic use of the lyric in ‘Old Town Road,’” says Jennifer Frommer, senior vice president, brand partnerships, Columbia Records. “The phenomenon surrounding the track has broken boundaries and allows for a brand like Wrangler to hone in on its Western DNA while tapping into current culture.”
Wrangler’s deal with the rapper is not its first foray into the music world. Last year, the denim maker partnered with Lyric Culture on a collection of apparel inspired by the Queen biopic Bohemian Rhapsody.
Puma and Barbie are teaming up again for a capsule collection to celebrate 60 years of the iconic doll.
The collaboration includes the launch of the special-edition Nova x Barbie sneaker for women.
Inspired by ‘90s gear, Barbie’s take on the Nova sneaker features retro logos, loud colors and chunky sculpted tooling with a stylish gradient midsole spray. The shoe, available in Puma white–orchid pink colorway, features a slim, feminine upper of mesh and leather overlays with Barbie graphics. The collection also offers apparel including a sporty Puma x Barbie XTG track jacket, a tee, leggings and short tights.
The collection is available on Puma.com, Puma stores and retailers worldwide.
Adidas Skateboarding and MTV have reunited to deliver a second capsule collection inspired by animated series “Beavis and Butt-head” this spring.
The new collection pays homage to ‘90s skateboarding and the pop culture surrounding it.
The Adidas x “Beavis and Butt-head” footwear offering includes a 3MC and Matchcourt High RX, each designed with a lightweight breathable canvas upper and vulcanized rubber outsole. Featuring exclusive artwork, the 3MC receives an all-over graphic while the March court High RX sees a minimalist “Beavis and Butt-Head” character design.
The drop also carries two Climalite crew neck tees, a short-sleeved “Cornholio” jersey, a ‘90s-inspired water-repellent jacket and a cotton flat-brim strap-back hat.
The Adidas x Beavis and Butt-Head collection will be available starting March 15 on the Adidas Skateboarding website, as well as at Adidas Skateboarding retailers worldwide.
Sesame Workshop and Puma will continue their relationship with a new collection of “Sesame Street”-inspired shoes for spring 2019.
The deal is part of a more-extensive 50th-anniversary celebration of the classic children’s series.
The Puma x “Sesame Street” 50 collections will marry the heritage of both brands using cut-and-paste, comic-style graphics across Puma silhouettes.
Select styles include the “Sesame Street” 50 Suede Jr., which features multiple Muppet characters, and The “Sesame Street” 50 RS, which salutes Bert, Ernie and Cookie Monster and mre.
The line also consists of a vast range of apparel and accessories for boys and girls including jackets, crew, backpacks and caps.
Puma and Sesame Workshop have also created specialty packaging for the product line that features unique artwork from the show’s young fans, which was collected via a contest on Instagram that asked children to create drawings based on “Sesame Street’s” iconic heroes.
The Puma x “Sesame Street” 50 collections will launch around the world on Feb. 15 on Puma.com, at Puma retail stores and at other select retailers.