China Licensing Expo 24-26 July

Licensing Expo China 2019


Shanghai, China


July 24 – 26, 2019

Event Time

8:00 am – 5:00 pm

Event Info

About Licensing Expo China

Second Annual Licensing Expo China Almost Doubles In Size

Attendee and Exhibitor Growth Up, Floor Space Grew 72%

Shanghai, August 14, 2018Licensing Expo China, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), kicked off at the National Exhibition and Convention Center (NECC) in Shanghai on July 25, 2018. The show facilitated connections between brand owners & agents, consumer product makers, licensees, and retailers across animation , art, entertainment, gaming, and non-profit and other influential categories. Nearly doubling the size of Licensing Expo China 2017, this year’s show hosted 123 exhibitors and 425 brands to bolster the rapid development of China’s growing licensing market. Attendance increased 46%, drawing over 14,000 attendees and attracting an additional 37,000+ attendees from co-located event, Children Baby Maternity Expo (CBME).

According to the latest 2018 Report of Global Licensing Survey released by LIMA, retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to 271.6 billion USD. China and Hong Kong also saw significant growth in the licensing market. This year, Licensing Expo China hosted popular entertainment and cartoon properties such as Angry Birds, Emoji, Pancoat, Paul Frank, PAW Patrol, Peppa Pig, Rilakkuma, Shaun the Sheep and a variety of properties including BBC Earth, British Museum, Caster, Produce 101, Song Yang Art, and The King’s Avatar, among others.

“As people raise their living standards, culture and arts licensing is boosting consumption and brand extensions. Alfilo Brands introduced the British Museum, The National Gallery, Victoria and Albert Museum, Museum of Fine Arts, Boston, BBC EARTH at Licensing Expo China 2018,” said Mr. Yizan He, Founder & CEO of Afilo Brands Co., Ltd.

“It is an honor to exclusively sponsor Licensing Expo China, an international B2B trading platform embarking on its second year,” said Maura Regan, President, LIMA.

The second annual Licensing Expo China had an array of speakers from all over the world, including Matt Beecher, Vice President of Global Consumer Products, Blizzard Entertainment; Laurine van Rooijen, Head of Licensing and Wholesale, Van Gogh Museum Enterprises; Elie Dekel, Vice President of Consumer Products & Brand Development, Legendary Entertainment; Allen Wang, Vice President of Consumer Products, Greater China, Universal Pictures; and Nancy Jiang, GM of Licensing Dep., IQIYI.

Other event highlights include:

  • The China Licensing Awards, in conjuction with LIMA, took place on July 25. In this ceremony, the winners of each of the 12 award categories were disclosed.
  • The Neo-Cultural Creativity & New IP Licensing and Tencent Interactive Entertainment Licensing Partners Conference, co-organized by UBM China and Tencent Interactive Entertainment.
  • The 2018 Micro Animation Contest and awards ceremony, part of the 2018 Micro Film Contest co-organized by UBM China, Shanghai Animation and Cartoon Association.
  • The Film & Gaming Licensing Zone hosted Tencent Video, Shanda, Bandai Namco, and other enterprises that are developing a licensing market for brands/IP properties including films, TV series, variety shows, cyber videos, entertainment, and games.
  • The Museum, Culture and Art Zone hosted the British Museum, The National Gallery, Van Gogh Museum, Shanghai Museum, Liu Haisu Art Museum, andother world-renowned museum brands/IP properties. Several art museum brands/IP properties such as Fuyun Art, Song Yang Art, and Artduoduo were also showcased and provided licensors and licensees with the opportunity to connect with each other.
  • Matchmaking Service debuted at Licensing Expo China 2018 and reported over 3,300 meetings took place onsite via the Service.

Connect with Licensing Expo China (#licensingexpochina):

Future Licensing Dates and Events:

  • Brand Licensing Europe: London, October 9 – 11, 2018
  • Licensing Expo Japan: Tokyo, Japan, March 13 – 15, 2019
  • Licensing Expo: Las Vegas, Nevada, June 4 – 6, 2019


Leading M&E cos to participate in India Licensing Expo 2018

MUMBAI: Following its debut in 2017, License India is staging the second edition of India Licensing Expo, which will take place from23-24 August at the Bombay Convention And Exhibition Centre, Mumbai.

ILE is a brand licensing show and is supported by the International Licensing Industry Merchandisers’ Association (LIMA), the leading trade organisation for the global brand licensing industry. The focus of ILE 2018 is to create greater awareness about the benefits of brand licensing to Indian retailers and the business community at large and to promote India as a burgeoning market in the global landscape.

With participation from more than 500 global and domestic brands with players like Viacom18, Green Gold Animation, Adlabs Entertainment, Angry Birds, ChuChu TV, Dream Theatre, Cartoon Network, WWE, Orion, DQ Entertainment and Bradford License India, ILE’18 will showcase the spectrum of licensing with business buyers across categories and territories expected to attend the show over two days.

The conference programme will see participation from executives including:

  • Licensing Industry Merchandisers’ Association  president Maura Regan
  • Licensing Brands managing partner Pete Canalichio
  • NBA MD  Yannick Colaco
  • Nickelodeon Viacom Consumer Products, VP, Licensing Business Development Dan Frugtniet,
  • Entertainment One senior VP international licensing Ami Dieckman
  • Rovio senior VP brand licensing Simo Hämäläinen
  • Lima India head Jiggy George
  • Celebrities Entertainment MD Ulf Vespermann
  • WWE senior director consumer products Licensing, Retail  Archana Keskar
  • BCCL director, business head brand extension Sandeep Dahiya
  • ALT Balaji CMO Manav Sethi
  • Adlabs Entertainment joint CEO Dhimant Bakshi

The event also includes a master class (for limited 30 delegates) scheduled on 22, 23 August 2018 culminating into India Licensing Awards on 23 August 2018.

The forum highlights the potential of the emerging Indian licensing industry by bringing together the players of this dynamic industry and by creating a platform for education, growth, and networking in the given peripheries.

“We have been successful in portraying India Licensing Expo as a dedicated hub for licensing professionals. Licensing Industry in India is definitely on an upward trajectory and through ILE 2018, we intend to bring the global understanding to Indian landscape, further propagating this business model,” said License India chairman Gaurav Marya.

The show brings together a wide range of intellectual properties comprising characters, entertainment, celebrity, corporate, sports, art with an aim to encourage and enable licensing professionals to network and capitalize on opportunities and structure a concrete licensing program for retailers to leverage on.

“LIMA is committed to the continued growth and expansion of licensing around the world, and we are proud to support this show dedicated to licensing in India. It is important for the advancement of our business to come together in India, make connections and learn about this active market that is poised to achieve great things in the coming years,” said LIMA president Maura Regan.

“India has seen a massive surge in licensing in the last few years – there is consolidation and growth in key categories, the emergence of new genres and greater presence of licensed products at retail. LIMA India continues to bring the fraternity together to boost it further and we are very happy to partner with ILE in this journey as we continue to grow the industry and celebrate its success,” said LIMA India head Jiggy George.

“I attended the inaugural License India Show in August 2017 as an exhibitor as well as a guest speaker. I thoroughly support License India as a well overdue specialised and focused Licensing show for such a dynamic market like India. I firmly believe in the value of annual Licensing shows and attend them all over the World and I will continue to support License India both as a Licensor (Nickelodeon Viacom Consumer Products) and as an attendee in future,” said Viacom Consumer Products Vice President – Licensing & Business Development Dan Frugtniet.

“India Licensing Expo was a great venture initiated in 2017. It’s one of the right paths to evolve brand licensing in India. With the participation of LIMA, top brands and the exchanges of knowledge we can see this platform been built to ensure a bigger identity to the licensing universe and brand capitalization. We look forward to a greater show in 2018,” said Green Gold Animation COO & Exec. Director Samir Jain.

“India is an important market for WWE with a massive fan base that we believe deserves localized product solutions. We were pleased to participate in India’s first Licensing show backed by LIMA, organised by License India. It was a very well put-together event including the master class, seminars and panel discussions that are key to continue the education of global standards & facilitate relevant conversations in the market,” asserted WWE Senior Director – Consumer Products Licensing & Retail (India) Archana Keskar.