Ironman, a Wanda Sports Holdings company, has appointed CPLG as its licensing agent for the Ironman Triathlon Series and the Ironsport brand in Europe.
CPLG will work closely with the Ironman Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of categories including loungewear, underwear, winter accessories, bags and luggage, fitness accessories, healthy snacks, meal kits, homewares and personal care.
“Ironman is the No. 1 participation sports company in the world, and we are thrilled to be representing the brand,” says Steve Manners, executive vice president, CPLG. “Ironman is a world-class brand with a highly engaged audience of both athletes and fans. We look forward to working closely with the team at Ironman to create innovative products that not only expand the brand throughout Europe but also communicate the ethos behind the brand.”
Phase two of the licensing program will see CPLG develop a range of Ironsport products for non-technical apparel and athleisure wear, fitness and training accessories, outdoor sporting gear and beyond. To inspire aspirational athletes, the Ironsport Powered by Ironman brand was launched in 2018. The brand extends Ironman to those who are passionate about living a fun, active, fitness-fueled life through outstanding products and services.
“We are excited to partner with CPLG to grow our licensee business in Europe,” says Nathalie Wolderling Bishman, senior director, global licensing, Ironman. “The CPLG team has a history of building great brand programs at retail and has established offices throughout our European race markets. We look forward to expanding our licensing business through our combined extensive relationships in the region and bringing new product offerings to our athletes and fans.”