First BT21 pop-up shop hits London

CPLG has brokered a deal with Bravado to create a pop-up shop offering a collection of BT21 merchandise.

The range will feature all eight BT21 characters including Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky and Van. Each item will be available at the secret pop-up location in Camden, London.

“BT21 is a global phenomenon, and bringing BT21 to customers in this first London pop-up will further drive BT21’s popularity and widen its appeal in the U.K.,” says Stacy Scimia, category and retail director, CPLG U.K. ” We are very excited about this pop-up shop launch and the range of bespoke BT21 London merchandise that we believe customers will love!”

BT21 is a new property created through a collaboration between Line Friends and global boy band BTS. The London pop-up follows a series of BT21 pop-up shops in Toronto, Canada.


CPLG to rep Ironman in Europe

Ironman, a Wanda Sports Holdings company, has appointed CPLG as its licensing agent for the Ironman Triathlon Series and the Ironsport brand in Europe.

CPLG will work closely with the Ironman Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of categories including loungewear, underwear, winter accessories, bags and luggage, fitness accessories, healthy snacks, meal kits, homewares and personal care.

“Ironman is the No. 1 participation sports company in the world, and we are thrilled to be representing the brand,” says Steve Manners, executive vice president, CPLG. “Ironman is a world-class brand with a highly engaged audience of both athletes and fans. We look forward to working closely with the team at Ironman to create innovative products that not only expand the brand throughout Europe but also communicate the ethos behind the brand.”

Phase two of the licensing program will see CPLG develop a range of Ironsport products for non-technical apparel and athleisure wear, fitness and training accessories, outdoor sporting gear and beyond. To inspire aspirational athletes, the Ironsport Powered by Ironman brand was launched in 2018. The brand extends Ironman to those who are passionate about living a fun, active, fitness-fueled life through outstanding products and services.

“We are excited to partner with CPLG to grow our licensee business in Europe,” says Nathalie Wolderling Bishman, senior director, global licensing, Ironman. “The CPLG team has a history of building great brand programs at retail and has established offices throughout our European race markets. We look forward to expanding our licensing business through our combined extensive relationships in the region and bringing new product offerings to our athletes and fans.”


CPLG to rep Addams family feature in EMEA

Metro-Goldwyn-Mayer Pictures has selected CPLG to represent its upcoming animated feature The Addams Family in EMEA.

Under the terms of the agreement, CPLG will build a multi-category licensing program, which will include Addams Family-branded dress-up, partyware, apparel, accessories, toys and games, health and beauty and confectionery.

The upcoming film, based on the original New Yorker comics by Charles Addams, presents the famously spooky family with a contemporary twist.

The Addams Family is set to roll out in theaters across the U.S. in October 2019. International dates will be announced soon