Puma kicks of new Barbie collab

Puma and Barbie are teaming up again for a capsule collection to celebrate 60 years of the iconic doll.

The collaboration includes the launch of the special-edition Nova x Barbie sneaker for women.

Inspired by ‘90s gear, Barbie’s take on the Nova sneaker features retro logos, loud colors and chunky sculpted tooling with a stylish gradient midsole spray. The shoe, available in Puma white–orchid pink colorway, features a slim, feminine upper of mesh and leather overlays with Barbie graphics. The collection also offers apparel including a sporty Puma x Barbie XTG track jacket, a tee, leggings and short tights.

The collection is available on Puma.com, Puma stores and retailers worldwide.

source: https://www.licenseglobal.com/apparel-accessories/puma-kicks-new-barbie-collab

The Entertainer Posts 31% Profit Increase

The Entertainer, riding a sharp increase in its e-commerce business and expansion of its private label Addo brand, reported a 31% profit increase to $19.8 million in the year ended Jan. 28 as revenue rose 21.7% to $310.1 million.

The 163-store UK chain’s e-commerce revenue through The ToyShop.com rose 39%. Same-store sales increased by 12.3%.

E-commerce accounts for about 20% of the company’s annual revenue.

The Entertainer is targeting having 200 stores by year-end —  a combination of company-owned and franchised locations.

It has 15 franchised stores across nine Central European, Middle Eastern and Asian countries.

The chain also earlier this month purchased UK retailer Mothercare’s Early Learning Centre business for $17.6 million, which includes toy brands such as Happyland. Early Learning Centre has 400 franchised stores in international markets and 80 inside Mothercare’s UK locations. It also purchased the 57-store Spanish toy retailer Poly late last year.

In addition to opening new stores, The Entertainer will “further strengthen” its private label Pitter Patter Pets and Addo business, says Buying Director Stuart Grant. The latter including licenses for Nickelodeon and Nick Jr. brands. Sales of private label products are about 33% of The Entertainer’s annual revenue.

Gillette, Twitch form Gaming Bond

Gillette and gaming service Twitch have announced the Gillette Gaming Alliance, a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers.

Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as a fan experience at TwitchCon Europe in Berlin on April 13-14.

The 2019 Gillette Gaming Alliance is comprised of the following:

  • USA – CourageJD
  • Italy – CiccioGamer89
  • Poland – IzakOOO
  • Japan – Daigothebeastv
  • Brazil – Jovirone
  • Russia – Dendi
  • UK – b0aty
  • Spain – MarkiLokurasY
  • South Korea – Yapyap30
  • Turkey – Mithrain
  • Germany – Papaplatte

“With our history of partnering with the best in class in sports and entertainment around the world, and as an early non-endemic brand playing in the gaming and Esports space, Gillette is proud to take this next step with Twitch and align with the best streamers from around the world,” says Jaweria Ali, global marketing director, Gillette. “We also can’t wait to give fans the ultimate experience at the first TwitchCon outside of the U.S. in April!”

“The Twitch community thrives on being able to directly support their favorite streamers both emotionally and financially, and seeing that support show up on screen is an added bonus,” says Nathan Lindberg, senior director, global sponsorship, Twitch. “Through ‘Bits for Blades,’ Gillette is empowering fans to completely support their favorite streamers and be recognized for it by their peers, all because of their affinity for Gillette products. That’s a win-win for everyone!”

At TwitchCon Europe, fans can expect giveaways from Gillette, meet-and-greets with the Gillette Gaming Alliance and top Twitch personalities and other activities.

Source: https://www.licenseglobal.com/games/gillette-twitch-form-gaming-bond

Timberlake, AOKI team up for bag remix

FUL, the travel bag and gear brand founded by Justin Timberlake and inspired by musicians, will be launching an original collaboration with DJ/producer Steve Aoki this summer.

The collection, called FUL-Aoki, will be available in select stores across the U.S., as well as some items available exclusively on the FUL website.

The new collection embodies Aoki’s individual, forward-looking fashion perspective and creativity, featuring a variety of pieces inspired by streetwear and travel necessities.

Prices range from $79.99 to $119.99 for backpacks and $39.99 for waist packs, and products will be available at high-end sneaker stores in North America in August.

In addition to the street collection, there will be a limited-edition backpack and carry-on set personally designed by Aoki, based on his travel and performance needs. The set has enough storage for three laptops, headphones, connectivity and leaves enough room for his Dim Mak Collection apparel. The set will retail for $400, sold exclusively online.

“This collab with FUL is an exciting venture for me since their products are inspired by musicians and they are innovators in the travel space,” says Aoki. “I spend almost all of my time traveling the world, so I understand the need for functionality but wanting to look fashion forward while doing so. My bag collection includes sleek designs that are versatile, with my signature Aoki logos, and three-color variations–silver, black and bronze–giving a futuristic feel.”

“We’re so excited about our FUL-Aoki product launch,” says Sam Hafiz, chief executive officer, FUL. “Steve has incredible vision, and travel is such a big part of his life. No one I know travels as extensively as he does, so his vision for the product and how it should function comes from a unique personal experience.”

source: https://www.licenseglobal.com/apparel-accessories/timberlake-aoki-team-bag-remix

Amazon opens pop-up in Spain

Amazon has opened its first pop-up store in Madrid, Spain in one of the city’s principal shopping districts, according to Reuters.

The space is laid out in the style of a house with all displayed items on sale. Goods for sale range from electronics to video games and clothing.

The e-commerce giant plans to open similar stores in Italy, Germany and Britain, according to the company spokesperson. The move underscores the online powerhouse’s push to attract customers through physical retail.

source: https://www.licenseglobal.com/retailer-news/amazon-opens-pop-spain