NuonX freestyle a hand-crafted collection for today’s youth by Bubble Design

It all started in August last year when Umashan Naidoo, the head of menswear at Tata Trent, saw a group of people beautifying a wall in Bandra, Mumbai. He immediately contacted the husband wife duo of design studio Bubble Design and wanted to know how he could collaborate with them to create a funky line of clothing for the youth which is inspired by local speak – thus was born the NuonX freestyle capsule collection.

 

Nuon, is a youth oriented private label brand by Tata Trent’s Westside.

As Neisha Sylva, Business Head of Bubble Design explains, “Over the years Bubble has worked to give new-comers each with their own artistic capabilities and opportunity a platform to showcase their skills.

For this particular collaboration, four local artists were shortlisted Akshay Lushte (who wants his art to touch peoples lives), Chaitrali Kadam (who used to conduct art classes to supplement the family income), Radhika Gohil (a student who supports her family by way of freelance gigs that come her way) and Sandeep Shelar (an uber driver with a highly versatile illustrative style).

Vivek Sylva, creative head, Bubble Design, explains how once the brief was received, they dove straight into researching each of the 7 shortlisted themes. From finding the right fabric to integrating with the logistics at Trent to deliver on the brief. All of it finally came together at Trent’s fabrication unit in Tirupur. Akhila Chandrashekhar from the purchase department at Trent commented that this range would be a great way for the youth to express themselves. We wish them all the best with such future initiatives.

License Works ready to pull back the curtains and unleash Carrera Jeans in India

Great news to start the new year for denim fans in India. LicensingSource.Net our partners in the UK are reporting that the brand which was founded by 3 brothers in Verona in 1965, is now available in India through its local partner LicenseWorks.

Carrera Jeans originally inspired by the Carrera Panamerica – a border to border race in sedans & sports cars held on open roads back in 1927, then considered one of the deadliest on the planet, similar to the Mille Miglia and the Targa Florio held in Italy in 1906.

They have a spiffy looking website but one wonders why a denim brand doesn’t get its models to stand on their hands? (as the product needs to be the hero not the models mug)

As per Indiaretailing.com’s 2017 report – The market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.

We wish them all the success here!

BLE announces Fashion theme for 2020

Following a successful run in 2019, the organizers of Brand Licensing Europe have announced that fashion will be the sole theme for 2020.

This year’s event achieved record visitor numbers once again with a rise of 3 percent to 8,062 and exhibiting companies also increased from 264 to 268.

Next year’s event, which returns to ExCeL London on Oct. 6-8, 2020, will encompass all things fashion licensing: apparel, footwear, accessories and beauty. Early stage plans include a live catwalk, with dramatic-themed fashion shows beamed onto all digital screens throughout the venue.

“BLE has become infamous for its themes and we are so excited about next year’s, we’ve been planning it for months,” says Anna Knight, vice president of licensing, Informa Markets. “What I love about fashion in licensing is how inclusive it is. It’s accessible to every BLE exhibitor and its appeal is universal: it’s relevant to every demographic and is gender, race, age and generation neutral.

“We all have an emotional connection with fashion,” continues Knight. “For years, toys have traditionally been the gateway to consumer products for brands. But apparel is now helping to drive experiences and build brands, especially for categories like eSports, which have an older, hardcore, merch-driven, fanbase. At BLE 2020, we will be exploring fast fashion, haute couture collabs, sustainability, the economy and more. One of the reasons we moved BLE to ExCeL was the potential it offered to create a more experiential show. We proved that this year with our activations and Fresh off the Runway showcase. But next year, our fashion theme will highlight what BLE at ExCeL can offer exhibitors and visitors.”

BLE 2019’s activations included Beyond the Book (publishing), Arcade (gaming and eSports) and Heritage x Interiors.

“They were a huge hit with visitors: interactive, inspirational, bold and beautiful; a real testament to the impact creative, successful licensing programs can have at retail,” adds Knight.

BLE 2020 takes place at ExCeL London from Oct. 6-8, 2020. Find out more at www.brandlicensingeurope.com

Source: https://www.licenseglobal.com/licensing-events/ble-announces-fashion-theme-2020

Ed Hardy, Revlon extend personal care line

Iconix Brand Group has extended its licensing agreement with Revlon for the Ed Hardy brand in the fragrance and personal care categories for an additional four years.

Revlon will continue to partner with Ed Hardy to create items including deodorant, hair care products, body lotion, body wash and aftershave. It will extend Revlon’s collection, which currently offers nine Ed Hardy fragrances and two upcoming new unisex fragrances scheduled for a fall 2020 launch.

The deal follows Iconix’s partnership with Vanilla Star earlier this year, which saw the launch of Ed Hardy-branded apparel in the U.S. and Canada.

source: https://www.licenseglobal.com/health-beauty/ed-hardy-revlon-extend-personal-care-line

Betsey Johnson designs deal with Jojo Siwa

Fashion label Betsey Johnson and Nickelodeon star JoJo Siwa are partnering for a limited-edition clothing and accessories line.

Siwa’s personality and unique style inspire the collection, which will include dresses, skirts, bombers and backpacks priced between $32 to $68. The collection will be available exclusively at Bloomingdale’s retail locations and online starting Sept. 30.

“Betsey Johnson and JoJo Siwa make the perfect combination,” says Jose Castro, senior vice president, soft lines and global fashion collaborations, Betsey Johnson. “Both have big, colorful personalities and embrace their individuality and passion for life. This collaboration incorporates many of the colors, silhouettes and icons that have become a signature look for both of these talented personas, and the collection will inspire fans to live life boldly and let their style shine bright.”

The line comes as JoJo Siwa travels JoJo Siwa travels North America as part of a musical tour. The D.R.E.A.M. tour is expected to hit 80-cities across the U.S. and Canada.

Source: https://www.licenseglobal.com/apparel-accessories/betsey-johnson-designs-deal-jojo-siwa

Smiley, DB Berdan team for gender-inclusive fashion

Smiley has partnered with streetwear brand DB Berdan for a new apparel collection.

Debuting at this year’s London Fashion Week, the Self-Love Club line takes references from the male-dominated world of sports clubs and turns them into a gender-inclusive activity. The collection aims to honor LGBTQ+ people in the sports industry such as Greg Louganis and Stella Walsh.

“Smiley continues to be the standout brand for upscale collaborations in licensing,” says Michaela Fass, vice president, fashion, Smiley. “All embracing and diverse, the Smiley has become the de facto icon of global counter-culture and a symbol of the ongoing symbiosis between fashion and music worlds. We are proud to partner with DB Berdan, who are creating highly innovative streetwear collections that spread an important message of diversity and inclusivity.”

Self-Love Club apparel showcases silhouettes inspired by the late ‘80s and early ‘90s hip hop and rave culture, scenes where Smiley frequently appeared. Collection highlights include cotton ‘80s bat sleeved button-up shirts and basketball shorts that turn into skirts. All items in the line incorporate authentic environmentally friendly prints created by DB Berdan.

Smiley has continued to play a key role in fashion over the years. Most recently, the brand partnered with Italian sports fashion brand Ellesse for a new collection.

source: https://www.licenseglobal.com/apparel-accessories/smiley-db-berdan-team-gender-inclusive-fashion

Hasbro, Super Heroic blast into nerf fashion line

Hasbro and Super Heroic have announced a licensing agreement to launch NERF-branded kids’ apparel and footwear this August.

Designed for active play, the NERF x Super Heroic collection is an update to its lead footwear. The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette titled the JMPR v2 in two colors featuring a new alternative closure with elastic laces and a toggle system.

The footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers and t-shirts. The products will feature collaborative branding and individual pockets and compartments designed to hold NERF products.

“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” says Jason Mayden, chief executive officer, and co-founder, Super Heroic. “As a child of the ‘90s, NERF represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with NERF to launch a collection that reminds us all, that if we can play together, we can live together.”

Super Heroic’s line will be available at select Foot Locker and Kids Foot Locker stores and online.

Source: https://www.licenseglobal.com/apparel-accessories/hasbro-super-heroic-blast-nerf-fashion-line

DKNY scores with Major League Baseball

Sport-inspired collection for women launches ahead of Opening Day 2019.

DKNY is launching a new partnership with Major League Baseball.

The new sport-inspired collection – launching in time for Opening Day 2019 (which this year takes place on March 28) – promises a ‘modern, feminine edge’ and features all 30 MLB teams.

The range includes DKNY Sport favourites such as the sneaker dress, coach’s jacket, cropped hoodie and leggings, all co-branded with MLB teams.

To bring the collaboration to life, DKNY will host a VIP launch event in partnership with MLB on March 28.

Source: https://www.licensingsource.net/dkny-scores-with-major-league-baseball/

Possibilities in Retail through AI & Robotics: From GiTex

Ganesh Subramanian

By Ganesh Subramanian

Founder & CEO @ Stylumia

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction – Bill Gates

The combination of artificial intelligence (AI) and  collaborative robotics has the potential to change the world. AI unlocks entirely new capabilities for robots, which, without AI, are rigid and unresponsive to the world around them. We were able to spot many real life applications at the intersection of robotics and AI. This edit is a recap of some of our observations. 

Lead innovations in retail will start to happen in the area of mass public consumption. By keeping a close watch here, you will be future-aware and get future-ready.
 
#1 Robotic Cocktail/ Mixologist

Cooking is an art for chefs, and when a mixologist readies a glass of drink to meet the customer’s expectations and satiate his thirst, it’s both art and science at play. Watch a robotic mixologist in action here or click the image.

#2 Shop Comes Home

Why go to a shop when the shop can come to your door step. A smart combination of Cab Hailing, Self-Driving Car and Shopping all in one. Watch this innovation here or click the image below.

#3 Robotic Pharmacy

From prescription to tendering the medicine, this robotic pharmacy is fully self-serve. With digitisation of the medical system, this explodes the possibility of using data to improve both the doctor’s diagnosis and future prescriptions. You can watch this innovation here or click the image below.

#4 Offline Retailing Personalised to One

With a face scan, pick up a self help scanner and start your shopping. As you scan an item, contextual offers, promotions, marketing messages pop-up. Complete your shopping, check out with your wearable. This is retailing to the level of one which best of companies are able to practice online now, coming to offline soon. You can watch this innovation here or click the image below.

Here is an unmanned store concept. Enter with your Face ID, shop and keep moving.

#5 Localised Automation

Automation need not be at the scale of a Store. This innovation is a clear example of automating one process, for eg., Check-out scanning. One of the key issues in bar code based scanning is many bar codes are not readable and there is plenty of time wasted and customers have to wait. This 3D scanning machine with computer vision can recognise the products irrespective of where the bar code is and even if the bar code is missing (using the image and text on the packaging). You can watch this innovation here or click he image below.

#6 Computer Vision: Possibilities

Computer vision provides machines, the cognitive capabilities which helps machines now to do a lot of skilled jobs at scale. The following possibilities are covered in the video below

a) Object Identification
b) Weapon Detection
c) Character Recognition
d) Personality Identification
e) Violence Detection
f) Emotion Detection
g) Drowsiness detection

You can watch this innovation here or click the image below.

#7 Smart Wall

This is a see through smart screen which can be fixed in malls or retail stores with a camera right on top. As the people walking by stop there, they will get personalised recommendations of brands and products. They can interact with the screen and shop. The walls collect information on the people who came using the camera and share the details on customer profiles and their interactions with the brands. Consumer research and interactions made simpler and at scale.

Social and humanoid robots will help us do a lot of mundane tasks in the time to come. I had the opportunity to interact with Sofia, the world’s first robot citizen, and Han (a humanoid robot created by Hanson Robotics). I also interacted with another mini social robot which converses with us and slowly becomes like ours, a huge potential in changing education and user interfaces in the time to come. We captured these memories below.

You can watch Sofia in action here or click the image below.

Hope these innovations are stimulating some thoughts in you for the business you are in.
 
With the capabilities of machines improving by the day, what we need to do as human is changing rapidly. If you are not seeing it, it is coming to you faster than you think. It is important for each one of us to look at the skillsets of our teams and organisations in this context to be future-ready.

Apart from bringing the AI technologies to fashion and retail industry, we at Stylumia would like to play a role in the skill enhancement with respect to understanding the technologies available today.

If you would like to know more about future skill-sets required for a fashion brand or retailer, please get in touch with me on the following  – Email: support@stylumia.com : Mob +91 8010812602