Femina Flaunt’s its FIRST Studio in Mumbai

femina flaunt logo
After much anticipation & a riveting teaser campaign which had us Insta-hooked, Bennett, Coleman & Co. Ltd., (The Times of India Group), one of India’s leading multimedia companies, forayed into beauty services earlier this month. spread over 3000 sq feet (carpet area!) the first Femina FLAUNT Studio Salon in Mumbai is situated in the heart of the city in the suburb called Khar Linking Road, neighbours to world famous brands like Nike, Levis, Adidas and Shah Rukh Khan’s film production company Red Chillies Entertainment. The studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails & skin. The Femina FLAUNT Studio Salon was launched by Mr. Vineet Jain, Managing Director – the Times Group, along with, the gorgeous and 3-times National Award-winning actress, Kangana Ranaut.
Looking at beauty holistically, the company has roped-in renowned experts from the field of fitness and nutrition Dr. Mickey Mehta & Sanchi S. Nayak, respectively, to serve bespoke as well as holistic beauty solutions, to its customers and well-known celebrity make-up artist Namrata Soni for make-up. Further, Femina FLAUNT has collaborated with some of the best international brands from across the globe – Schwarzkopf, Olaplex, Thalgo, Morrocan Oil, Newsha, Rene Furterer, Bead Head from TiGi, and American Crew, Eminence, Jansen, OPI, Elements, The Nail Lounge, Mint Tree, Footologix, AVL Cosmetics, amongst others.
As the melting pot of global influences and Indian sensibilities, Femina FLAUNT Studio Salon has tied up with some of the top beauty bloggers from across the style capitals of the world, from Tokyo to Rio, to bring to Indian consumer a daily canvas of beauty trends – across skin-tones, across nationalities, across sensibilities, and across preferences. Once in the Studio Salon, the consumers not only get to experience the full-fledged services but also get to see the ‘Top10L tks’ in Make-up and Nails, that Femina FLAUNT has put together, with its experts.
kangana ranaut vineet jainSpeaking about the initiative, Mr Vineet Jain, Managing Director – the Times Group, said, “We’re excited to extend our legacy brand, Femina in one of the most relevant categories for women – beauty. As Femina enters its 60th year since inception, this is a befitting tribute to a brand that has kept pace with the times, and celebrated women, across generations.” He further added, “Our entry into the beauty segment is in line with the group’s philosophy of continuing to invest in newer and future growth opportunities”
kangana ranaut femina flaunt salonCommenting on the concept, Kangana Ranaut, said, “the whole concept of beauty has changed considerably over the last few years. Today, women are comfortable in their own skin and are looking at beauty as a way of self-expression. I am really glad that Femina FLAUNT has taken an approach that’s embracing and forward-looking.” She further added, “I am very excited looking at their concept and ideas – the place makes me comfortable and excited at the same time.”
Speaking on the launch, Sandeep Dahiya, CEO – Times Lifestyle Enterprise, said, “Femina FLAUNT Studio Salon is designed to be a hotspot to ignite ideas for self- expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As the concept of beauty itself gets redefined, Femina FLAUNT will continue to redefine the ‘experiential’ part in this space.”
kangana ranaut saanchi naayakCelebrated nutrition consultant, Saanchi S. Nayak, feels, “It’s great to see Femina FLAUNT Studio Salon integrate fitness and nutrition with beauty. Our awareness and discipline in our dietary habits and maintaining an active lifestyle directly impacts how we look and feel. With people getting more aware and conscious about these aspects, initiatives like these are bound to resonate well.”
According to Miss Diva Universe 2019, Vartika Singh, “I am amazed to see the whole concept of Femina FLAUNT Studio Salon. It’s such a fresh approach in this industry, and I am sure it’ll delight consumers like me, who want to relax and chill, while we’re at the salon.”
“I loved working with Femina FLAUNT Studio Salon, creating make-up looks for the brand. It’s rare to see a brand give you the freedom and let you experiment with your creativity, and I loved that part about their approach.” Said, the well-known celebrity make-up artist Namrata Soni.
“I have been long associated with the Times Group and I am very excited to collaborate with them on this new venture which is all about beauty, glam and of course fitness! With a 24Hr Beauty Fitness Ritual curated especially for Femina FLAUNT, I am all set to get everyone energized and Mickeymized!!” Said, Dr. Mickey Mehta, Global leading holistic health guru / Corporate life coach.
The entry in the salon segment, follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop in 2015, across core fashion categories. Today, Femina FLAUNT is already available across 6 categories – apparel, footwear, handbags, accessories, fragrances & eyewear. The brand is today available in more than 60 Shoppers Stop stores, across India and in over 600 eyewear stores. Within 36 months of launch, the Femina Flaunt range of products has already had a cumulative MRP sales of 250 million.

‘Femina FLAUNT’ launches its Fragrance range

Urvashi Rautela unveils the range at India Licensing Expo 2018

Femina FLAUNT fragrance launch - (L-R) Mr. Gaurav Marya, Chairman, Franchise India Group, Ms. Urvashi Rautela,Mr. Sandeep Dahiya, Director & business head – Brand Extension, BCCL
Femina FLAUNT fragrance launch – (L-R) Mr. Gaurav Marya, Chairman, Franchise India Group, Ms. Urvashi Rautela,Mr. Sandeep Dahiya, Director & business head – Brand Extension, BCCL

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018, with Urvashi Rautela (Miss Diva Miss Universe India 2015) as the face of the range. Femina FLAUNT’s fragrance line follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories. Femina FLAUNT’s fashion range is currently available across 60 Shoppers Stop stores, in over 20 cities and its eyewear range being sold from across more than 300 retail touchpoints across India. The range has been developed in collaboration with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors.

Urvashi Rautela (Miss Diva Miss Universe India 2015)
Urvashi Rautela (Miss Diva Miss Universe India 2015)

 The Femina FLAUNT fragrance range has been created around different moods and facets of an independent modern Indian woman. The range offers four different fragrances – Mystique, Bold, Chic and Allure. The range  celebrates the complexities of today’s woman’s duality her boldness and sensuality, her moods and determination, her timeless elegance and fierceness, her diehard romance and fearless independence. On the packaging aspect, the highlight of the range is the luminous bottles, designed in glass with cut facets on the sides, to give it a sharp, yet elegant look. The content of the bottle stand out with their unique colors – Exotic green, radiant purple, sparkling gold and peachy blush. The Femina Flaunt EDPs (100ml) are competitively priced at INR 1799, and the range will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, apart from key modern as well as conventional retail.

 Speaking about the range, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “Fragrances is today an ‘essential’ category for the Femina FLAUNT woman and is an expression of her personality and mood. We’re confident of the Femina FLAUNT fragrance range resonating well with the consumers, given its unique packaging, competitive price point and long-lasting fragrances.”

 Commenting on the range, Urvashi Rautela says, “I’m ecstatic to be the face of Femina FLAUNT Fragrances. Fragrance is such an intimate and personal expression and I am excited to see that that the Femina FLAUNT range of fragrances are comparable to some of the best known international brands. Each fragrance in this range is so unique and wonderful, that you feel like a completely new person when you use it. And that feeling is wonderful!”

The Description of the Fragrances:


A fruity, woody and musky scent with a burst of blackcurrant on the top interlaced with jasmine on a base of cedar and musk.


An aromatic spicy scent with sage, cardamom, grapefruit with a touch of iris intertwined with violet leaves, lavender and spicy cinnamon. The base composes of intense woods,  tonka bean with hint of ambergris.


Lively, spirited & Joyful fragrance created to look deep into and enjoy the Nature.


A mesmerizing scent of love and romance. Floral top notes open with sensual essences of jasmine, bitter orange wrapped in sweet notes of peach and magnolia blossom. Base consists of soft amber and musky notes intertwined with white flowers