Jelly Belly, Salley Hansen spring into Polish collab

Jelly Belly has paired with Sally Hansen for a collection of nail polish.

The Sally Hansen X Jelly Belly Insta-Dri Collection features 11 shades inspired by best-selling beans: from a fruity cherry red to a sparkle-spangled violet.

“When it comes to color and innovation, Jelly Belly and Sally Hansen are a natural fit,” says Rob Swaigen, vice president, global marketing, Jelly Belly. “We are thrilled to work with them on this new collection, and we think cosmetics and candy connoisseurs alike are in for a treat with this lineup.”

“We are so excited to partner with Jelly Belly–a truly iconic jelly bean brand that celebrates color and creativity,” says Celia Tombalakian, vice president, global and U.S. marketing, Sally Hansen. “The collection is an emphasis on Jelly Belly’s wildly popular flavors that are translated into our quick-dry polish. The vibrant and juicy shades are a perfect way to welcome spring on your nails.”

Source: https://www.licenseglobal.com/food-beverage/jelly-belly-sally-hansen-spring-polish-collab

VHC makes home in RHS garden

Rocket Licensing has announced a collaboration between The Very Hungry Caterpillar and the Royal Horticultural Society this summer.

As part of The Very Hungry Caterpillar’s 50th anniversary, there will be VHC-related events running through the charity’s gardens and flower shows throughout the summer.

The RHS Flower Shows at Cardiff, Chatsworth, Hampton Court Palace and Tatton Park will guide families around each show, starting with a giant walk-through sculpture of The Very Hungry Caterpillar created in willow. Other activities include storytelling sessions, have-a-go gardening projects and creative workshops. The RHS Schools competitions at each of the shows will also take on a Very Hungry Caterpillar theme, with pupils asked to design and create ideas for sensory planters, wildlife habits and gardens inspired by insects.

The four RHS Gardens–Wisley (Surrey), Harlow Carr (North Yorkshire), Hyde Hall (Essex) and Rosemoor (Devon)–will all take part in the Giant Wiggle during May, to launch The Very Hungry Caterpillar’s 50th birthday celebrations. In the summer, themed activities at the gardens are expected to include discovery maps and trails, themed picnics, craft activities, face painting, butterfly counts and costume character appearances. In addition, butterfly-friendly planting areas will demonstrate links between elements of the Very Hungry Caterpillar story and real garden wildlife.

At all the participating RHS Flower Shows and Gardens, table-top displays and hanging banners will point to a wide range ofVery Hungry Caterpillar merchandise for sale in the visitor shops. These will include an exclusive bespoke range of Very Hungry Caterpillar products, including a children’s gardening range by Robert Frederick and a backpack by William Lamb, only available from the RHS Shops and online at RhsShop.co.uk. This collaboration will be supported by an extensive print and online marketing campaign.

“This partnership with the world’s leading gardening charity is a marvelous opportunity for both brands to extend their audience in a positive and appealing way,” says Charlie Donaldson, joint managing director, Rocket Licensing. “It’s also a chance for kids and families to have loads of summer fun in beautiful surroundings with a children’s character loved and admired worldwide for 50 years.”

Source: https://www.licenseglobal.com/publishing/vhc-makes-home-rhs-garden

Gillette, Twitch form Gaming Bond

Gillette and gaming service Twitch have announced the Gillette Gaming Alliance, a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers.

Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as a fan experience at TwitchCon Europe in Berlin on April 13-14.

The 2019 Gillette Gaming Alliance is comprised of the following:

  • USA – CourageJD
  • Italy – CiccioGamer89
  • Poland – IzakOOO
  • Japan – Daigothebeastv
  • Brazil – Jovirone
  • Russia – Dendi
  • UK – b0aty
  • Spain – MarkiLokurasY
  • South Korea – Yapyap30
  • Turkey – Mithrain
  • Germany – Papaplatte

“With our history of partnering with the best in class in sports and entertainment around the world, and as an early non-endemic brand playing in the gaming and Esports space, Gillette is proud to take this next step with Twitch and align with the best streamers from around the world,” says Jaweria Ali, global marketing director, Gillette. “We also can’t wait to give fans the ultimate experience at the first TwitchCon outside of the U.S. in April!”

“The Twitch community thrives on being able to directly support their favorite streamers both emotionally and financially, and seeing that support show up on screen is an added bonus,” says Nathan Lindberg, senior director, global sponsorship, Twitch. “Through ‘Bits for Blades,’ Gillette is empowering fans to completely support their favorite streamers and be recognized for it by their peers, all because of their affinity for Gillette products. That’s a win-win for everyone!”

At TwitchCon Europe, fans can expect giveaways from Gillette, meet-and-greets with the Gillette Gaming Alliance and top Twitch personalities and other activities.

Source: https://www.licenseglobal.com/games/gillette-twitch-form-gaming-bond

PUMA teams up with City football group

Puma has signed a long-term global partnership with City Football Group including Manchester City and sister clubs in Australia, Spain, Uruguay and China.

Starting in July, Puma will become the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.
“Puma’s partnership with City Football Group is the largest deal that we have ever done–both in scope and ambition,” says Bjørn Gulden, chief executive officer, Puma. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximize on-field performance as well as football culture in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”

“This announcement marks the start of an exciting new chapter for City Football Group,” says Ferran Soriano, chief executive officer, City Football Group. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale while being locally relevant and authentic for fans around the world. Puma shares our vision for challenging expectations, and we are looking forward to what we believe will be a groundbreaking partnership.”

source: https://www.licenseglobal.com/sports/puma-teams-city-football-group

Hello Kitty gets in the dentist’s chair

Sanrio has partnered with Los Angeles-based Parklane Dental to become the first dental office in the U.S. to feature Hello Kitty and friends.

Parklane Dental’s Hello Kitty and Friends-themed office is located in Temple City, Calif. The dental office features Sanrio characters including Hello Kitty, Gudetama, My Melody, Chococat, Badtz Maru, Little Twin Stars, Keroppi, Pochacco and Pompompurin as dentists and hygienists with toothbrushes, dental floss and more.

Individual Hello Kitty & Gudetama treatment rooms are decorated with the characters appearing throughout the room to help soothe patients. Treatment rooms are available to patients on a first-come, first- serve basis and are based on scheduling availability for the day.

“Sanrio’s mission is to build authentic connections with our consumers through our characters and experiences,” says Maureen Bergmueller, senior vice president, marketing and brand management, Sanrio. “The expansion of our experiential licensing initiatives allows us to provide meaningful touchpoints for the brand. We look forward to launching our partnership with Parklane Dental for the first-ever Sanrio-themed dental office in the U.S. market with services that can be offered to fans of all ages.”

“Welcoming Sanrio to our family, Parklane Dental strives to bring an exciting yet comfortable dental experience to our patients,” says Dr. Eric To, founder, Parklane Dental. “With Hello Kitty and her friends, our team hopes to foster a community where our patients of all ages can enjoy their stay here as a part of an educational and memorable experience. Our goal is to create a fun and relaxing environment where patients can visit Hello Kitty and her friends to learn how to brush with My Melody, to floss with Little Twin Stars and to rinse with Keroppi.”

Source: https://www.licenseglobal.com/character/hello-kitty-gets-dentists-chair

Adidas drops second “Beavis & Butt-head” collection

Adidas Skateboarding and MTV have reunited to deliver a second capsule collection inspired by animated series “Beavis and Butt-head” this spring.

The new collection pays homage to ‘90s skateboarding and the pop culture surrounding it.

The Adidas x “Beavis and Butt-head” footwear offering includes a 3MC and Matchcourt High RX, each designed with a lightweight breathable canvas upper and vulcanized rubber outsole. Featuring exclusive artwork, the 3MC receives an all-over graphic while the March court High RX sees a minimalist “Beavis and Butt-Head” character design.

The drop also carries two Climalite crew neck tees, a short-sleeved “Cornholio” jersey, a ‘90s-inspired water-repellent jacket and a cotton flat-brim strap-back hat.

The Adidas x Beavis and Butt-Head collection will be available starting March 15 on the Adidas Skateboarding website, as well as at Adidas Skateboarding retailers worldwide.

Source: https://www.licenseglobal.com/apparel-accessories/adidas-drops-second-beavis-and-butt-head-collection

Carmen Sandiego spotted on Google Earth

Houghton Mifflin Harcourt Books & Media’s Carmen Sandiego can be found on Google Earth in a series of adventures inspired by the original educational games.

The first game, “The Crown Jewels Caper,” was released Wednesday with two additional capers to follow in May and June.

The games will be available in Google Earth for Chrome, Android and iOS—complete with a Sandiego version of the app’s Pegman.

Just like the classic games, the Google Earth series will let players interact with dozens of “witness” characters in cities worldwide, who will offer clues about Sandiego’s whereabouts. Players then track Sandiego across the globe to try and catch the elusive heroine. Chromosphere, the designer of the “Carmen Sandiego” series on Netflix, has created custom characters for the Google Earth game.

“Given Carmen Sandiego’s computer game roots, Google Earth is the perfect place to track down this super-thief in her new, 21st-century incarnation, no matter where on the globe she goes,” says Caroline Fraser, head, HMH Productions, and executive producer, “Carmen Sandiego” on Netflix.

“Many of us on the Google Earth team grew up with Carmen Sandiego–she was a big part of our geography education,” says Vanessa Schneider, program manager, Google Earth. “It has been so special for us to collaborate with Houghton Mifflin Harcourt to bring the magic of this game to Google Earth, to global explorers of all ages.”

Source: https://www.licenseglobal.com/online/carmen-sandiego-spotted-google-earth

PVM to bring Fruit-tella to freezers

Belgium-based ice cream company Ijsboerke has collaborated with Perfetti Van Melle on a Fruit-tella ice cream flavor.

The ice cream is inspired by Fruit-tella sweets, a combination of Fruit-tella’s strawberry candy with fresh and fruity ice cream.

The new ice cream will be available as of mid-March in Belgian and Dutch supermarkets in a six pack as well as with Ijsboerke’s horeca clients.

Source: https://www.licenseglobal.com/food-beverage/pvm-bring-fruit-tella-freezers

CPLG to rep Ironman in Europe

Ironman, a Wanda Sports Holdings company, has appointed CPLG as its licensing agent for the Ironman Triathlon Series and the Ironsport brand in Europe.

CPLG will work closely with the Ironman Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of categories including loungewear, underwear, winter accessories, bags and luggage, fitness accessories, healthy snacks, meal kits, homewares and personal care.

“Ironman is the No. 1 participation sports company in the world, and we are thrilled to be representing the brand,” says Steve Manners, executive vice president, CPLG. “Ironman is a world-class brand with a highly engaged audience of both athletes and fans. We look forward to working closely with the team at Ironman to create innovative products that not only expand the brand throughout Europe but also communicate the ethos behind the brand.”

Phase two of the licensing program will see CPLG develop a range of Ironsport products for non-technical apparel and athleisure wear, fitness and training accessories, outdoor sporting gear and beyond. To inspire aspirational athletes, the Ironsport Powered by Ironman brand was launched in 2018. The brand extends Ironman to those who are passionate about living a fun, active, fitness-fueled life through outstanding products and services.

“We are excited to partner with CPLG to grow our licensee business in Europe,” says Nathalie Wolderling Bishman, senior director, global licensing, Ironman. “The CPLG team has a history of building great brand programs at retail and has established offices throughout our European race markets. We look forward to expanding our licensing business through our combined extensive relationships in the region and bringing new product offerings to our athletes and fans.”

source: https://www.licenseglobal.com/agency-appointments/cplg-rep-ironman-europe

Funko to launch children’s book series

Funko has teamed up with Sterling Publishing to launch a new children’s book series in June.

The series of books will be based on Funko’s own designs and characters from Wetmore Forest. Wetmore Forest was created by Funko to encourage discovery and exploration among its fans. Funko’s Pop! Monsters include Bugsy Wingnut, Butterhorn, Snuggletooth, Tumblebee and others.

Funko and Sterling Publishing will showcase the books at the London Book Fair and Bologna Children’s Book Fair.

“We’re excited to expand the storylines of our beloved Wetmore family through a book series available at the bookseller with the largest number of retail outlets in the United States,” says Johanna Gepford, senior vice president, global sales, Funko. “Children will be delighted to follow the adventures of characters created by the same creative geniuses that produce highly sought-after Funko products.”

Funko’s book series will be available online and in-store exclusively at Barnes & Noble along with accompanying Funko merchandise beginning June 15.

Source: https://www.licenseglobal.com/books-magazines/funko-launch-children%E2%80%99s-book-series