Ryan’s World, Colgate brush up oral care deal

Pocket.watch and YouTube star Ryan of Ryan’s World have teamed up with Colgate for a new oral care line for kids.

The new oral care regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year. Colgate’s toothpaste and mouthwash will come in Ryan’s Bubble Fruit flavor.

“We are so thrilled to be welcoming Ryan into the Colgate family this year,” says Bill Van de Graaf, vice president, marketing, North America, Colgate-Palmolive. “His ability to make such a strong connection with kids his age is inspiring. Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to kids’ oral care through products created by Ryan–a friend they trust!”

Ryan designed the new product line in conjunction with Colgate. A video of the YouTuber’s experience developing the collection was shared via his Ryan ToysReview channel, showing how the products are made and how Ryan helped to design his own product line.


Pocket.watch brokered the deal, which follows another recent deal the agency struck between the YouTube series and Outright Games for the development of a console game based on the IP.

Line Friends cozies up to GUND for plush deal

Spin Master subsidiary GUND has revealed a new collection of plush for the Line Friends character brand.

The collaboration will lead to a plush line featuring Line Friends characters as part of a 15-item collection. Line Friends’ four signature characters, Brown, Choco, Cony and Sally, will each get an item in the line.

“GUND is an iconic brand, known for creating quality, premium plush for over a century,” says Lauren Duchene, vice president, marketing, GUND. “Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing Millennial fan base.”

The announcement follows the recent grand opening of a Line Friends store in Los Angeles, Calif.

source: https://www.licenseglobal.com/toys/line-friends-cozies-gund-plush-deal

A Star is Born: Lady Gaga to debut cosmetics line on Amazon

Lady Gaga has announced she will launch a cosmetics line, Haus Laboratories, available exclusively on Amazon.

In an interview with The Business of Fashion, Gaga (Stefani Germanotta) revealed her first foray into the cosmetics industry would exclusively debut for pre-orders during Amazon Prime Day, followed by an official launch in September.

Gaga says she chose Amazon to debut the line due to its alignment with the vision of the brand. Though Amazon is not as much a household name in beauty like specialty retailers such as Sephora or Ulta, Gaga says she believes the e-commerce giant is an ideal partner for Haus.

“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’” says Gaga in an interview with BOF. “The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”

Gaga’s collection will include kits containing lip gloss, lip liner and all-over color products. Her line joins other celebrity cosmetic lines from musicians including Rihanna with Fenty.

Source: https://www.licenseglobal.com/health-beauty/star-born-lady-gaga-debut-cosmetics-line-amazon

King of the Jungle : The Lion King links build a bear

Build-A-Bear has announced the launch of a new collection of plush, outfits and accessories based on the all-new adaptation of Disney’s The Lion King.

As part of the deal, fans of the franchise can now make their own Lion King plush in the Build-A-Bear Workshop. This is the first time that Disney’s The Lion King plush are being offered at Build-A-Bear Workshop.

The new collection includes the following plush available at the Workshop:

  • Disney’s The Lion King Young Nala;
  • Disney’s The Lion King Young Simba;
  • Disney’s The Lion King Nala;
  • Disney’s The Lion King Simba and
  • Disney’s The Lion King Pumbaa.

The Lion King collaboration follows a recent Disney and Build-A-Bear partnership for a line of Avengers plush.

Source: https://www.licenseglobal.com/toys/king-jungle-lion-king-links-build-bear

Pininfarina hits the road with new De Rosa bicycle

Italian automotive design house Pininfarina has launched its latest collaboration with leading bicycle specialists De Rosa.

Light, reactive and comfortable, the SK Pininfarina racing bike encapsulates the core values of high-performance Pininfarina cars.
Available this summer in a variety of different colors, the latest collaboration brings Pininfarina to the road in an entirely new right and introduces the brand to new enthusiasts.

Aligning with IMG in 2018, Pininfarina’s iconic designs are making their way across new consumer demographics to bring lifestyle goods, technical sportswear, home furnishings and more.

Source: https://www.licenseglobal.com/toys/pininfarina-hits-road-new-de-rosa-bicycle

Hotwheels Monster Trucks tour smashes into Europe

Mattel has announced that it is expanding the Hot Wheels Monster Trucks Live tour to Europe in partnership with Live Nation and Raycom-Legacy Content Company.

Following the U.S. tour earlier this year, the show is going international with European shows in the U.K., Poland and Denmark in 2020 with more markets planned for a later rollout.

“Mattel is thrilled to share the U.S. success of the Hot Wheels Monster Trucks Live experience with our European fans,” says Julie Freeland, senior director, global live events and attractions, Mattel. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our storied brands. We’re fulfilling European consumer demand by bringing them real-life action in an arena with the best-selling Hot Wheels Monster Trucks.”

This live entertainment tour will bring Hot Wheels Monster Trucks to life, combining Hot Wheels’ stunts with the thrills of a monster truck rally. In addition to the trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts and Megasaurus–a massive, car-eating, fire-breathing prehistoric robot.

Source: https://www.licenseglobal.com/toys-games/hot-wheels-monster-trucks-tour-smashes-europe

Jordan heads to Paris with Saint Germain collab

The Jordan Brand has partnered with soccer club Paris Saint-Germain for a fashion collaboration inspired by the athletic team.

The collection focuses on the theme of community by channeling the vibrancy of the city of Paris and the club’s fans. The Jordan Brand is expressed through graphics inspired by the Air Jordan VI and the iconic infrared color scheme.

In addition to apparel, the Jordan Brand x Paris Saint-Germain line features four footwear releases including Jordan VI, Jordan I low and versions of the new Jordan Mars 270 and Jordan Havoc React.

“Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,” says Michael Jordan, brand owner.

The partnership follows Jordan’s recent collaboration with the video game “Fortnite.”

Source: https://www.licenseglobal.com/apparel-accessories/jordan-heads-paris-saint-germain-collab

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DON’T call it a comeback: Why brands of the early 2000’s are back in fashion

The early 2000s were some great years for the hip-hop scene. “In Da Club” by 50 Cent was on the airwaves, every piece of oversized apparel was available in the color baby blue and everyone who was anyone owned at least one tracksuit.

Cut to 2019 to find 50 Cent spending more time as an entrepreneur than writing rhymes, tracksuits decaying at thrift stores and clothes fitting better than ever. Yet, as so much has changed in the last 20 some-odd years, a few things have held steady including the clothing brands we wear.

Hop into any store, and you’ll see plenty of clothing labels that will make an older Millennial’s heart flutter. Brands such as Starter and Champion are adorning retail outlets with new lines coming out each year. So much of this array of what-is-old-is-new-again retail nostalgia is the direct result of smart licensing deals and collaborations.

To illuminate why old school brands are thriving in 2019, we need to take a look at some key industry moves from FUBU and Baby Phat. Nostalgia and smart business decisions from both brands have led to a boom in licensed gear or fashion collabs for the pair.


FUBU: From Pastel Jerseys to Slim-Fit Suits

FUBU launched in the early 1990s as a hat company with a hip-hop flair. By 1999, the brand had added apparel and shoes to its collection and was earning nearly $500 million in revenue.

Jump to the mid-2000s, and the brand was forced to reshape how it operated to compete for consumer dollars. The first thing on FUBU’s agenda: on-brand licensing deals. FUBU partnered with The Brand Liaison to uncover possible licensing deals and began outsourcing the label to begin offering other types of apparel and accessories including eyewear, suits and watches. This push toward licensing was done with the belief that maintaining the brand’s original vision was essential for success.

Carlton Brown, cofounder, FUBU, told Licensing International that the key for FUBU was to avoid oversaturating the market with collaborations that didn’t make sense.

Our goal is not to be distributed as much as before, and while we have to turn a profit, we don’t want to be oversaturated,” Brown said. “We want to maintain some kind of exclusivity. We were oversaturated before, and we really had to re-evaluate how we wanted to come out this time. That means doing short runs and keeping low inventory or no inventory at all.

Baby Phat: Taking Back a Brand

Baby Phat was a crucial player in the women’s fashion scene in the early 2000s. Led by model and entrepreneur Kimora Lee Simmons, the brand found success in the era by putting a focus on fitted apparel and accessories. By 2003, it was earning nearly $300 million in revenue as a subsidiary of Phat Fashions and the Kellwood Company.

The brand stumbled during the mid-2000s in the face of a dire economy and changes in style. In 2008, a significant stake in the Phat brand led to a complete reorganization and the ouster of Lee Simmons as creative director.

The brand was out of sight over the last decade until earlier this year, when Lee Simmons brought the brand back and announced a full relaunch of Baby Phat. A mixture of Lee Simmons’ guidance, nostalgia and smart partnerships are seeing the brand come back to life. Under the direction of the label’s creator, Baby Phat has hit store shelves as part of a collaboration with Forever 21, and much more is on the way.

Hate it or Love it, These Brands Are Here to Stay

Both FUBU and Baby Phat are sustaining success through shrewd business deals and an understanding of the cultural zeitgeist. Much like Jay Z post-retirement, the brands have reinvented themselves for a new generation and identified smart ways to stay relevant for modern consumers. So, while you might call it a comeback, remember they’ve been here for years.

Source: https://www.licenseglobal.com/analysis/don’t-call-it-comeback-why-brands-early-2000s-are-back-fashion

Live Nation, Hyundai Sync Up for AR products

Live Nation has unveiled a suite of customizable augmented reality products including a solution designed in partnership with car manufacturer Hyundai.

At the Music Midtown festival this September, Hyundai and Live Nation will debut their AI products line. Hyundai will provide creative experiences for fans to promote and explore new features of the company’s new 2020 Sonata sedan.

The initial suite of AR products in development include:

  • AR Livestream: An AR-based app that allows users to see three-dimensional live streams of events’
  • AR VIP Access: An onsite and offsite AR experience that gives concertgoers exclusive footage of reserved event areas. The offering uses 360-degree camera technology to present side stage, backstage and front-of-house soundboard views of the concert;
  • AR Fest Lens: An AR-based mapping app that provides festival goers directions to the shows they want to atten;
  • AR Intermission: A branded opportunity for companies to leverage open stage space during show intermission to create AR experiences for fans and
  • AR Photo-Op: Photo backdrop spaces within venues that fans can go to, where they can use unique AR filters with custom 3D artwork that blends the digital and physical worlds.

“More than 90 percent of live music fans globally say brands can enhance the live experience, and augmented reality presents endless opportunities,” says Kevin Chernett, executive vice president, global partnerships and content distribution, Live Nation. “The ability to drive culture through creativity while also adding value to fans allows brands to elevate expectations at live music events.”

Live Nation’s licensing endeavors include the launch of recent product lines such as Real Buy apparel.

Source: https://www.licenseglobal.com/apps-mobile/live-nation-hyundai-sync-ar-products

Ryan’s World Brand Partners With Hardee’s And Egmont

Pocket.watch has inked two new deals for its Ryan’ World property, extending the brand into the fast food and publishing verticals.

Hardee’s is partnering with Pocket.watch and Ryan’s World to launch an exclusive toy line in the fast food chain’s Star Pal kids’ meals.

Ryan, the seven-year-old YouTuber with more than 19.4 million subscribers on his Ryan’s World channel, will develop the toys which will launch at Hardee’s and Carl’s Jr. starting today. Hardee’s new Star Pals meals come with three protein options including Kid’s Hand-Breaded Chicken Tenders, a Kid’s Hamburger or a Kid’s Cheeseburger. All Star Pals meals have the option of a side of applesauce and a milk beverage.

The program will continue later in the summer with the introduction of a new line of toys from HobbyKids Adventures, a new animated series from Pocket.watch based on YouTube family HobbyKidsTV, which will be available in Hardee’s and Carl’s Jr. restaurants nationwide later this summer.

Pocket.watch also announced a partnership with Egmont Publishing that will lead to a line of official Ryan’s World magazine and books.

Egmont will be bringing their publishing expertise in the U.K. children’s magazine market to their new partnership. Ryan’s World magazine, which will launch in July, will bring together the central pillars of the Ryan’s World brand; smiles, silliness and surprise, in an unique magazine package, complete with a surprise toy for readers.

“We are thrilled to have acquired the rights to publish Ryan’s World magazine,” says Laura Adnitt, Magazines Publishing Director, Egmont Publishing. “We feel that this magazine will shake up the pre-school magazine sector in a big way, offering up an exciting and relevant product for Ryan’s young fans.”

Ryan’s World books will also be launching this summer. Ryan joins brands such as LEGO in the Egmont Publishing portfolio.

Source: https://www.licenseglobal.com/toys/ryan%E2%80%99s-world-brand-partners-hardees-and-egmont