The initiative will see “Steven Universe” featured across six short films, an educational eBook and more.
NORTH AMERICA–Cartoon Network has entered a two-year global partnership with Dove to bring the world of “Steven Universe” to the Dove Self Esteem Project.
The partnership will see Cartoon Network channel the Dove Self Esteem campaign’s messages about acceptance, diversity and inclusion through new “Steven Universe” content including six short animated films, an original song, an accompanying music video and an educational eBook.
The first of six animated films is now available on CartoonNetwork.com, with additional content slated to roll out throughout the year.
The co-branded promotional product will be available throughout Mexico this April.
NORTH AMERICA–The Emoji® Company has teamed up with Nestlé once again to create a new range of branded Freskas chocolate.
The Freskas x Emoji® chocolate line will include a woven bracelet in eight different designs as well as five different collectible stickers, which will be included in the packaging.
“We are very proud to team up with Nestlé again,” says Marco Hüsges, chief executive officer, The Emoji® Company. “They have developed a unique product: sponged caramel balls covered with chocolate milk and a tasty colorful filling that you discover just when you bite it. Freskas by Nestlé has been in the market for more than 45 years and is a leading local brand.”
The promotional product will be available in Mexico at retailers including Walmart, Chedraui, Soriana, Sam’s, Costco and more, beginning April 1.
The annual European licensing trade show will celebrate its 20th anniversary, Oct. 9-11.
EUROPE–As Brand Licensing Europe heads into its 20th year, UBM has revealed that this year’s theme will be food and beverage. The company is also calling on the industry to contribute and collaborate with the BLE team to create a “vibrant celebration” at the show this October.
“Food and beverage is one of the fastest growing and most robust categories within licensing,” says Anna Knight, brand director, BLE. “But it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the ‘80s, but most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon. Previously, BLE has adopted themes that have unintentionally favored brand owners, but food and beverage is more inclusive, embracing licensors and licensees.”
According to UBM, the BLE team is keen for the industry to play an integral part in developing this year’s theme and is open to ideas that will spotlight the sector. Current initiatives for this year’s theme include keynotes, seminars, celebrity appearances, cook-offs, demos and on-stand samplings.
Additionally, UBM owns Food Ingredients Europe (FIE), the biggest food and beverage show in the world, allowing the licensing trade show to leverage its existing relationship with food and beverage manufacturers in order to benefit BLE exhibitors and visitors.
The 20th annual Brand Licensing Europe is set to take place Oct. 9-11 at London’s Olympia exhibition hall.
Leolandia’s new themed area is currently in progress and slated for a 2019 opening.
EUROPE–Entertainment One has entered into an agreement with Italian theme park company Leolandia for a themed attraction based on its animated preschool TV property “PJ Masks.”
The multi-year agreement will mark the brand’s entrance into the theme park arena when it opens its doors to the public in 2019 and extends the partnership between eOne and Leolandia following their prior collaboration on the Il Mondo di “Peppa Pig” attraction in 2014.
“Innovation and vision are our driving force, so we are very pleased to extend our collaboration with eOne and are making a substantial investment in what we believe will be a very popular attraction for young children,” says Giuseppe Ira, president, Leolandia. “The project will start in the 2018 season and will be developed in the coming years to create a truly unique guest experience. We will offer new attractions, entertainment, shows, restaurant service and visitors will have the opportunity to meet their favorite heroes Catboy, Owlette and Gekko and snap a souvenir photo with them to treasure from this memorable experience.”
Furthermore, development on a dedicated area at the theme park, which is based just outside of Milan, is currently underway.
“‘PJ Masks’ has rapidly soared in popularity to become one of the leading preschool properties in Italy, so a dedicated themed attraction is the obvious next step in the incredible trajectory of this much-loved children’s brand,” says Andrew Carley, executive vice president, global brands, family and brands, eOne. “The significant investment that Leolandia is making underlines our own strategy of building the brand for the long term and we’re delighted to be partnering with them to bring the show to life. The combination of this new attraction and two new series in the pipeline ensures that we will continue to grow ‘PJ Masks’ for many years to come.”
A line of apparel, sleepwear and more with the Cap’n Crunch iconic mascot will be in stores nationwide.
NORTH AMERICA–Brand Central has signed on the first licensing partners for Cap’n Crunch cereal.
The new licensees include Ripple Junction for apparel; Mad Engine for sleepwear, loungewear and apparel; and Funko for collectible figures.
These brand extensions trail the collaboration between Cap’n Crunch and streetwear brand Kith, which featured a lifestyle-driven collection of products and pop-up shops.
“We are excited to develop and launch fun products and collaborations that tap into the brand’s pop culture status,” says Ross Misher, chief executive officer, Brand Central.
Brand Central is also looking to bring the brand into additional product categories including accessories, collectibles, housewares and food and beverage consumables.
Hasbro and STX will join forces to create toys and content for the stuffed toy brand.
North America–STX Entertainment has selected Hasbro to serve as the master global toy licensee for the UglyDolls franchise.
The agreement will see the combination of STX Entertainment’s content creation, marketing and distribution knowledge with Hasbro’s robust lineup of play experiences and entertainment.
“UglyDolls is a brand with deep history and tremendous equity, and we are thrilled to work with STX to bring the UglyDolls story to life in all new ways via rich storytelling and immersive play experiences,” says Samantha Lomow, senior vice president, Hasbro.
Furthermore, the UglyDolls franchise is slated to kick off with an animated feature film in 2019 via STXfilms. The company’s other divisions (including STXtelevision, STXdigital and STXsurreal) will also release UglyDolls projects in the future.
“When Robert Simonds conceived of STX over three years ago, the idea was to build a global media company with entertainment properties that could seamlessly move across all platforms,” says Adam Fogelson, chairman, STXfilms. “In UglyDolls, we have exactly that–a universally appealing brand with the potential to reach a massive audience on every screen and experience, and a meaningful way into animation. It is incredibly exciting to take this next big step with a company of Hasbro’s global reach, experience and influence to bring the Uglyverse to longtime fans and new audiences.”
Popular TV shows and movies from licensors including Nick, Disney, Warner Bros. and more will be honored on March 24.
NORTH AMERICA–Nickelodeon has revealed the nominations for this year’s “Kids’ Choice Awards,” which will take place March 24.
Kids can now cast their vote on Nick’s digital site KidsChoiceAwards.com. Kids will also have the chance to influence the show in real time with new live votes.
The full list of nominees includes:
- Beauty and the Beast
- Guardians of the Galaxy Vol. 2
- Jumanji: Welcome to the Jungle
- Pitch Perfect 3
- Spider-Man: Homecoming
- Star Wars: The Last Jedi
- The Greatest Showman
- Wonder Woman
Favorite Movie Actor
- Ben Affleck (Batman, Justice League)
- Chris Hemsworth (Thor, Thor: Ragnarok)
- Chris Pratt (Peter Quill/Star-Lord, Guardians of the Galaxy: Vol 2)
- Dwayne Johnsin (Dr. Smolder Bravestone, Jumanji: Welcome to the Jungle)
- Kevin Hart (Moose Finbar, Jumanji: Welcome to the Jungle)
- Will Ferrell (Brad, Daddy’s Home 2)
Favorite Movie Actress
- Anna Kendrick (Beca, Pitch Perfect 3)
- Daisy Ridley (Rey, Star Wars: The Last Jedi)
- Emma Watson (Belle, Beauty and the Beast)
- Gal Gadot (Diana Prince/Wonder Woman, Wonder Woman & Justice League)
- Zendaya (Anne Wheeler, The Greatest Showman & Michelle, Spider-Man: Homecoming)
- Zoe Saldana (Gamora, Guardians of the Galaxy: Vol 2)
Favorite Animated Movie
- Captain Underpants: The First Epic Movie
- Cars 3
- Despicable Me 3
- Smurfs: The Lost Village
- The Emoji Movie
- The Lego Batman Movie
Favorite Music Group
- Fifth Harmony
- Imagine Dragons
- Maroon 5
- The Chainsmokers
- Twenty One Pilots
Favorite Male Artist
- Bruno Mars
- DJ Khaled
- Ed Sheeran
- Luis Fonsi
- Kendrick Lamar
- Shawn Mendes
Favorite Female Artist
- Demi Lovato
- Katy Perry
- Selena Gomez
- Taylor Swift
- “Despacito (Remix)” – Luis Fonsi & Daddy Yankee, featuring Justin Bieber
- “Humble.” – Kendrick Lamar
- “I’m The One” – DJ Khaled, featuring Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
- “It Ain’t Me” – Selena Gomez & Kygo
- “Look What You Made Me Do” – Taylor Swift
- “Shape Of You” – Ed Sheeran
- “That’s What I Like” – Bruno Mars
- “Thunder” – Imagine Dragons
Favorite Breakout Artist
- Alessia Cara
- Camila Cabello
- Cardi B
- Harry Styles
- Noah Cyrus
Favorite Global Music Star
- Black Coffee (Africa)
- BTS (Asia)
- Lorde (Australia/New Zealand)
- Maluma (South America)
- Taylor Swift (North America)
- The Vamps (UK)
- Zara Larsson (Europe)
Favorite TV Show
- “Fuller House”
- “Henry Danger”
- “K.C. Undercover”
- “Saban’s Power Rangers Ninja Steel”
- “Stranger Things”
- “The Big Bang Theory”
- “The Flash”
- “The Thundermans”
- “ALVINNN!!! and The Chipmunks”
- “SpongeBob SquarePants”
- “Teen Titans Go!”
- “Teenage Mutant Ninja Turtles”
- “The Loud House”
- “The Simpsons”
Favorite TV Actor
- Andrew Lincoln (Rick Grimes, “The Walking Dead”)
- Grant Gustin (Barry Allen/The Flash, “The Flash”)
- Jace Norman (Henry Hart, “Henry Danger”)
- Jack Griffo (Max Thunderman, “The Thundermans”)
- Jim Parsons (Sheldon Cooper, “The Big Bang Theory”)
- William Shewfelt (Brody Romero/Red Ninja Steel Ranger, “Power Rangers Ninja Steel”)
Favorite TV Actress
- Candace Cameron Bure (D.J. Tanner-Fuller, “Fuller House”)
- Kaley Cuoco (Penny, “The Big Bang Theory”)
- Kira Kosarin (Phoebe Thunderman, “The Thundermans”)
- Lizzy Greene (Dawn Harper, “Nicky, Ricky, Dicky & Dawn”)
- Millie Bobby Brown (Eleven, “Stranger Things”)
- Zendaya (K.C. Cooper, “K.C. Undercover”)
Favorite Video Game
- “Just Dance 2018”
- “Lego Marvel Super Heroes 2”
- “Mario Kart 8 Deluxe”
- “Minecraft: Java Edition”
- “Star Wars Battlefront II”
- “Super Mario Odyssey”
Favorite Funny YouTube Creator
- Alex Wassabi
- Dude Perfect
- Liza Koshy
- Miranda Sings
Favorite Musical YouTube Creator
- Ayo & Teo
- Jack & Jack
- Jacob Sartorius
- Johnny Orlando
- JoJo Siwa
- Why Don’t We
Each watch will feature a NHL team logo and matching dial and straps.
NORTH AMERICA–The National Hockey League has teamed up with Timex to create a score of watches honoring each of the 31 NHL teams.
The new watches will be available for men, women and kids and will feature NHL team logos and matching dial and strap colors. Additionally, select watches will feature leather straps.
The watches are now available in fan shops, national sporting goods stores and online at Timex.com/tributeNHL, shop.NHL.com and Fanatics.com.
A new range of branded notebooks and gadgets will be available from Scribe.
GLOBAL–The Emoji Company has teamed up with Scribe for a line of branded notebooks in Mexico, Central America and Colombia.
The product line includes more than 50 notebooks and gadgets, as well as emoji stickers.
“We are happy to team up with Scribe, who is the leader in its category that for more than 50 years,” says Marco Hüesges, chief executive officer, The Emoji Company. “Scribe creates notebooks of the best quality for children and young adults.”
The product line is available at a variety of retailers across Mexico, Central Americas and Colombia.
Participating customers can use their receipts for a chance to win branded prizes.
EUROPE– The Smiley Company, Unilever and Carrefour have partnered once again for a retail promotion that gives customers a chance to win one of the thousands of branded prizes in France.
By purchasing a minimum of $18 on products from Unilever, participating customers can register their receipts online and spin a special Smiley slot machine for a chance to win prizes including various Smiley product, Unilever vouchers worth more than $120, Carrefour vouchers for more than $240 and a vacation. Customers can also access an exclusive Smiley online game.
The campaign is supported by in-store POS and a special digital hub set up for the duration of the contest.