Champion gets its groove on with MTV

LicenseSource.Net reports on a groovy retro collab between youth culture brands, Champion (HanesBrands) and MTV to celebrate the 90’s.

The range includes crew necks shirts, tanks and jackets for men and women’s bodycon and onesies in bright colors and retro prints.

Sharing his views on the collab, David Robertson, director of global brand marketing at Champion said, “In partnering with MTV, the ambition was to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture. We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

Both companies decided to rope in rapper Jadakiss to front the collab.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

Netflix’s Money Heist inspires Persol

Global eyewear brand launches collection inspired by Spanish heist crime drama series.

Global eyewear specialist, Persol has become the latest brand to team with Netflix, with the company revealing a new range inspired by Spanish heist crime drama, Money Heist (La Casa De Papel).

The limited collection of 350 numbered pairs features a style with 24-carat gold-plated lenses named after the drama, reported Fashion United.

In addition, there is also the El Professor Original and El Professor Sergio, an optical and sunglasses style inspired by the show’s main character.

Filmed in Madrid, Money Heist became one of the most watched series on Netflix and the most watched non-English language series in 2018. It follows the story of a criminal mastermind who goes by the name ‘The Professor’ who has a plan to pull off the biggest heist in recorded history – to print billions of Euros in the Royal Mint of Spain.

Source: https://www.licensingsource.net/netflixs-money-heist-inspires-persol/

License Works ready to pull back the curtains and unleash Carrera Jeans in India

Great news to start the new year for denim fans in India. LicensingSource.Net our partners in the UK are reporting that the brand which was founded by 3 brothers in Verona in 1965, is now available in India through its local partner LicenseWorks.

Carrera Jeans originally inspired by the Carrera Panamerica – a border to border race in sedans & sports cars held on open roads back in 1927, then considered one of the deadliest on the planet, similar to the Mille Miglia and the Targa Florio held in Italy in 1906.

They have a spiffy looking website but one wonders why a denim brand doesn’t get its models to stand on their hands? (as the product needs to be the hero not the models mug)

As per Indiaretailing.com’s 2017 report – The market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.

We wish them all the success here!

Mad Beauty expands Disney licence into EMEA

Mad Beauty is building on its success in the UK market with Disney, expanding its partnership to include Europe, Middle East, Africa, Israel and Eastern Europe.

The London-based licensee has enjoyed dramatic UK growth over the past two years, partly due to the ‘Never too old for…’ ranges of licensed products which includes a number of Disney characters.

“Mad Beauty have been a pleasure to work with in the UK,” said Disney’s Samar Selby. “They have collaboratively grown our licensed business within the teen and adult consumer segment.

“They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Trevor Cash, md of Mad Beauty, added: “Our Never Too Old range for Disney has been a huge success in the UK, with listings in most of the main high street and online retailers.

“As a result we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.”

Source: https://www.licensingsource.net/mad-beauty-expands-disney-licence-into-emea/

‘Amazon is a fact of life, so find a way to work with it’

A panel of execs at Spring Fling talk retail challenges and brands breaking through.

Amazon is a fact of life and isn’t going to suddenly disappear overnight, so we all need to find a way to work with the e-commerce giant.

This was the message from a panel of experienced licensing industry executives, speaking as part of last week’s Spring Fling, organized by Licensing International.

Aysha Kidwai (consultant CMO, The Social Store); Rikesh Desai (licensing director, BBC Studios); Ian Downes (md, Start Licensing); Susan Bolsover (licensing and consumer products director, Penguin Ventures); and Rachel Wakley (general manager, UK & Ireland, Warner Bros. Consumer Products) – pictured from left to right with Kelvyn Gardner, UK md of Licensing International – were part of the traditional Question Time Panel which kicked off Spring Fling (held on Thursday May 23).

“Amazon is a fact of life,” commented Susan, “and they are not going to disappear overnight. They are absolutely driven by the customer experience and, until someone can come up with a different model, we all have to find a way to work with them.

“But they are also having to diversify what they do as a business – Amazon is no longer just a ‘retail service’.”

BBC Studios’ Rikesh said that, while Amazon was “super disruptive”, this is a good thing to have in any market as it starts to push boundaries and gets other retailers to notice.

The panel was also asked how smaller brands can break through and make an impact in the market.

“You can’t always work with the big players, so create events and opportunities that look at other areas,” offered Start Licensing’s Ian. “If you have good content, then someone will want it.

“Think about who the consumer is and who the retailer is; have the potential with your content to have something that others don’t have. But also don’t have licensing in isolation – it has to be a part of a wider mix of activities.”

Aysha was also a big advocate of thinking ‘outside the box’: “Don’t copy others. Think about your brand, why children like the show for example, and then deconstruct it and be smart about it. The product has to stand on its own.”

Ultimately, WBCP’s Rachel believes that, however the retail space plays out, our industry needs to be malleable and go where the consumer goes. “Our job is to be a service provider,” she said. “Wherever the consumer chooses to buy [the product] from is up to them.

“Also, think about why you’re talking to a particular retailer. What job is your brand doing to ensure the consumer’s shopping mission. Your brand isn’t an ego mission. Think about all of that and your conversation with retail becomes a lot easier.”

Source: https://www.licensingsource.net/amazon-is-a-fact-of-life-so-find-a-way-to-work-with-it/