BLE announces Fashion theme for 2020

Following a successful run in 2019, the organizers of Brand Licensing Europe have announced that fashion will be the sole theme for 2020.

This year’s event achieved record visitor numbers once again with a rise of 3 percent to 8,062 and exhibiting companies also increased from 264 to 268.

Next year’s event, which returns to ExCeL London on Oct. 6-8, 2020, will encompass all things fashion licensing: apparel, footwear, accessories and beauty. Early stage plans include a live catwalk, with dramatic-themed fashion shows beamed onto all digital screens throughout the venue.

“BLE has become infamous for its themes and we are so excited about next year’s, we’ve been planning it for months,” says Anna Knight, vice president of licensing, Informa Markets. “What I love about fashion in licensing is how inclusive it is. It’s accessible to every BLE exhibitor and its appeal is universal: it’s relevant to every demographic and is gender, race, age and generation neutral.

“We all have an emotional connection with fashion,” continues Knight. “For years, toys have traditionally been the gateway to consumer products for brands. But apparel is now helping to drive experiences and build brands, especially for categories like eSports, which have an older, hardcore, merch-driven, fanbase. At BLE 2020, we will be exploring fast fashion, haute couture collabs, sustainability, the economy and more. One of the reasons we moved BLE to ExCeL was the potential it offered to create a more experiential show. We proved that this year with our activations and Fresh off the Runway showcase. But next year, our fashion theme will highlight what BLE at ExCeL can offer exhibitors and visitors.”

BLE 2019’s activations included Beyond the Book (publishing), Arcade (gaming and eSports) and Heritage x Interiors.

“They were a huge hit with visitors: interactive, inspirational, bold and beautiful; a real testament to the impact creative, successful licensing programs can have at retail,” adds Knight.

BLE 2020 takes place at ExCeL London from Oct. 6-8, 2020. Find out more at www.brandlicensingeurope.com

Source: https://www.licenseglobal.com/licensing-events/ble-announces-fashion-theme-2020

eOne Gets cozy with ‘PJ Masks’, ‘Peppa Pig’ comfy critters

Infinity Product Group has partnered with Entertainment One (eOne) to develop Comfy Critters products based on the “PJ Masks” and “Peppa Pig” properties.

Comfy Critters are wearable stuffed animals that offering multifunctional use as pillows, blankets or costumes. Infinity Product Group has previously partnered with Nickelodeon properties “Grumpy Cat” and Eric Carle’s Very Hungry Caterpillar to create branded toys in the collection.

“Infinity Product Group continues unprecedented growth of the Comfy Critter Wearable Stuffed Animals, and we are excited to partner with the ‘PJ Masks’ and ‘Peppa Pig’ brands,” says Doug Keller, president and chief executive officer, Infinity Product Group. “The additions of these licensed characters are a testament to the relevancy and growth of Comfy Critters.”

The “PJ Masks” and “Peppa Pig” Comfy Critter characters are expected to debut in the fall.

Source: https://www.licenseglobal.com/toys/eone-gets-cozy-%E2%80%98pj-masks%E2%80%99-%E2%80%98peppa-pig-comfy-critters

‘Fortnite’ bags to land in Europe

Calego International, owner, and operator of iFLY and a developer and distributor of luggage, bags, and accessories, has partnered with Epic Games to create a range of “Fortnite” backpacks, messenger bags, stationery accessories and more across Europe and the U.K.

The partnership was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer product licensing.

The “Fortnite”-branded collection from Calego will feature a range of designs including “Fortnite” character profiles, emote silhouettes and interpretations of the game’s visual elements. The collaboration will launch in June.

“’Fortnite’ is a global gaming phenomenon that has cultivated a massive, loyal fan-base and earned mainstream cultural relevance,” says Stephen Rapps, president, Calego. “We’re thrilled to partner with Epic Games in building a robust line of stylish and functional gear that ‘Fortnite’ fans will love “With this latest partnership, Calego deepens its portfolio of brands that resonate with youthful consumers and best-in-class retailers worldwide.”

“Style, function, and quality were so important to us when choosing a partner for this range of gear,” says Mark Rein, co-founder, Epic Games. “Our players deserve and demand the best and Calego is delivering.”

Source: https://www.licenseglobal.com/apparel-accessories/fortnite-bags-land-europe