04.01 LIMA LICENSING AWARDS 300X200 (1)

LIMA Awards 2.0 – Entry Submissions Open

The 2019 LIMA International Licensing Awards are going to be bigger and better than ever with a revamped online submission process, a judging panel made up of licensing executives from around the world and five new award categories, including Best Collaboration and a Newcomer Award. The submission period is now open, so head over to the brand-new LIMA Awards website to learn more about the categories and to start your entry. But hurry, because you only have until February 1, 2019 to throw your hat in the ring!

You can submit your entries here https://bit.ly/2F6THro

Spin Master is New DC Comics Licensee for Action Figures and More

Just before the holiday break, at a time when companies normally try to bury bad news, Spin Master announced that had signed a deal with Warner Bros. Consumer Products (WBCP) to be the DC global licensee for boys’ action figures, remote control and robotic figures, games, puzzles and water toys. The three-year deal is effective in Spring 2020.

Rights in most (if not all) of those categories have long been held by Mattel. Spin Master, Mattel and WBCP officials weren’t available for comment. Mattel has had licensing agreements with WBCP across a range of properties since 2002.

The agreement will give Spin Master access to the range of DC characters, including Batman, Superman, Wonder Woman, The Joker, Justice League and The Flash. It’s expected that Mattel will continue to hold rights for girls’ toys with the DC Super Hero Girls license and preschool.

Gerrick Johnson, toy industry analyst for BMO Capital Markets, issued a comment Monday noting that for Mattel, “Initially, this loss will not look good to the press or stock market, but the license is not important to [its] turnaround. We believe the segments lost represent less than $50 million in annual run rate sales, and an impact of under $0.05 per share. The core business is often augmented by movie tie-ins. However, over the past several years, movie tie-ins have not shown growth and have been mostly underperforming expectations….

“While [Mattel] has not commented,” he continues, “we suspect the company sees better growth opportunities and return in investment in its own brands. [Spin Master] did not comment of the cost of the license, but if Warner had demanded high royalty rates and minimum guarantees, it could have made sense for the company to walk away. Mattel can potentially re-bid for the license in three years when the company is on firmer footing, as we expect it to do with Disney Princess when that license is up for renewal.” Also up for renewal in 2020 are Hasbro’s pacts for Marvel and Star Wars.

For Spin Master, the pact is the most recent in a series of licensing deals it has signed this year, including one announced this fall with Feld Entertainment (Monster Jam).

Spin Master President Ben Gadbois said in a press release that the DC license marks a “major milestone” for the company and is part of its strategy to invest in “successful licenses” that “further grow and diversify our business.”

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Final Nominees of LIMA Asian Licensing Awards 2018

The LIMA ASIAN Licensing Awards are widely recognized as the highest level of achievement in the industry and is dedicated to identifying the outstanding achievements in the Asian licensing markets. Winners will be announced during the Hong Kong International Licensing Show at the Opening Night Cocktail Reception on January 7, 2019:

This year, we have received nominations from 11 countries for 11 award categories and the number of nominations has increased by 30%.  The award judging mechanism is composed of 2 stages. At stage 1, the Awards judging panel gathered in October to shortlist final nominees. The 5 nominations with the highest total scores from each category will enter stage 2 where they will be placed online for a ballot by worldwide licensing industry players. Each voter (by company) will vote for one nomination in each category.

Asian Property of the Year

年度亚洲授权项目
Property – Owner/Agent
WUHUANGWANSHUI – YIJIANYUZHOU (Beijing) Culture Co., Ltd.
KAKAO FRIENDS – KAKAO Corporation
Super Wings – ALPHA GROUP CO., LTD
B.Duck – SEMK PRODUCTS LTD
Boonie Bears – Fantawild Animation Inc.

Corporate Brand / Lifestyle Property of the Year

年度企业/时尚生活品牌授权项目
Property – Owner/Agent
Coca-Cola – The Coca-Cola Company / CAA-GBG
Mickey Mouse – 90th Anniversary – The Walt Disney Company
Discovery Expedition – Discovery Communications, LLC / PPW Sports & Entertainment Limited
Pantone & Pantone Universe – Pantone LLC / PPW Sports & Entertainment Limited
Van Gogh Museum – Van Gogh Museum Enterprises B.V. / Shanghai Ruihe Culture & Art Development Co., Ltd

Digital Property of the Year

年度数码授权项目
Property – Owner/Agent
Travel Frog – HIT-POINT / Alifish
Hatsune Miku – Crypton Future Media, Inc. / Shanghai Character Licensing Administrative Co., Ltd.
PINKFONG – SMARTSTUDY
KAKAO FRIENDS – KAKAO Corporation

Entertainment Property of the Year – ANIMATED

年度娱乐授权项目(动画)
Property – Owner/Agent
Boonie Bears: The Big Shrink – Fantawild Animation Inc.
PAW Patrol – Viacom Nickelodeon Consumer Products / Guangzhou Art-land Holding Co., Ltd.
Mickey Mouse – 90th Anniversary – The Walt Disney Company
Ejen Ali – Primeworks Studios and Wau Animation
Peppa Pig – Entertainment One

Entertainment Property of the Year – LIVE ACTION

年度娱乐授权项目(非动画)
Property – Owner/Agent
Avengers: Infinity War – The Walt Disney Company
Jurassic World Fallen Kingdom – Universal Pictures
Monster Hunt 2 – Edko Films Ltd.

Licensed Promotion of the Year

年度授权推广项目
Promotion Name – Owner/ Promotion Licensee
Doraemon Selfie Contest – Fujiko Pro / ITC Limited
Super Wings X Yili QQ Star 2018 Summer Joint Promotion Project – ALPHA GROUP CO., LTD / INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.
PETS ROCK X Starbucks “Lets Rock” (China and Taiwan) – Polyblank Designs LTD (t / a Takkoda) / Starbucks
China Merchants Bank (CMB)”Angry Birds” Debit Cards – Rovio Entertainment Corp. / China Merchants Bank
KFC X SUPER WINGS Marketing Event – ALPHA GROUP CO., LTD / KFC

Location-Based or Experiential Initiative of the Year

年度主题性娱乐体验项目
Name – Owner/Venue Partner
Miffy meets Kumoya – Mercis BV / Bakemono Pte Ltd
Angry Birds Play Center (ABPC) – Rovio Entertainment Corp. / Kidgoland International (Shanghai) Company Limited
Changi Loves Kids: Sesame Street has Arrived!- Sesame Workshop / Singapore Changi Airport
Frozen Carnival in Taiwan – The Walt Disney Company / Taipei 101
MTR Malls x Garfield G40 – Paws Inc. / MTR Corporation Limited

Retailer of the Year

年度零售商
Retailer – Property
Tmall – Avengers: Infinity War
Watsons – B.Duck
Baskin-Robbins – Despicable Me Franchise (Minions)
MINISO – Teddy Bear Collection

Licensee of the Year – Apparel & Accessory

年度被授权商(服饰)
Company – Property
PEACEBIRD MEN – COCA-COLA
Nautica – The Rap Of China
Li Ning – Mickey Mouse – 90th Anniversary
FUJIAN QUANZHOU LIXUN CHILDREN’S PRODCUTS CO., LTD. – B.Duck
Hyungji Fashion Group Korea (Castelbajac) – Despicable Me Franchise (Minions)

Licensee of the Year – Houseware

年度被授权商(家居用品)
Company – Property 
Menred Group Ltd. – Electrolux
Chengdu Fast Horse – KUNGFOOD
P&G(Olay) – Alice in Wonderland/Frozen/Mickey Mouse
A.S. Watsons Group Limited – Miffy
Shanghai M&G Stationery Company – Miffy

Licensee of the Year – Toy

年度被授权商(玩具)
Company – Property
Kai Shu Story – Super Wings
ledafood(Dongguan)Co., Ltd. – Peppa Pig
Hot Toys – Disney/Marvel/Star Wars
Uni-Fun – B.Duck
Mattel Inc. – Jurassic World Fallen Kingdom