Get ready for India’s biggest licensing show!

INDIA LICENSING EXPO 2019, is the third edition of country’s largest brand licensing platform that collates opportunities, knowledge, and recognition under one roof. This year the show is scheduled for the 8th & 9th of July.

The show connects global brands, retailers, manufacturers, licensing stalwarts, agents & influencers for two days of relationship building, deal-making and trendSpotting. If you’re in the licensing business or wish to be a part of it, then block off 8th & 9th July in your calendar and book your tickets right away.


Click this link for more details

We will continue to keep you updated in the run-up to the event.

Manic Panic appoints Pacific Swell as Licensing Agent

Manic Panic, creators of Radical Glamour hair coloring and cosmetics, has appointed Pacific Swell Brands as its exclusive licensing agency to expand its lifestyle program and product offering.

Pacific Swell Brands will focus on forging partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products, among other products.

“Manic Panic is truly a rainbow of a brand in the sense that it appeals to a wide range of demographics and consumer groups from punk, hipsters and ravers to the mainstream fashionista all the way up to celebrities, high-fashion runway models and designers,” says Vivian Velasco, president, PacSwell. “We look forward to carrying the Manic Panic name, history and culture into new product categories and channels through powerful licensing partnerships.”


Funko reveals The Office pop



Funko has announced a line of Pop! figures based on the hit television show “The Office.”

The figures will include Michael Scott, Pam Beesly, Dwight Schrute, Darryl Philbin, Kevin Malone with chili, Jim Halpert with a Chase and a Toby vs. Michael 2-Pack.

“The Office” Pop! figures will be available soon.


LIMA Annual Global Survey 2019

Its that time of the year when we size up the licensing industry for our global study. We request your feedback and opinions to make the study as accurate and enriching for the progress of the industry as a whole. All information submitted is strictly confidential.

It will only take a few moments. Please click this link to share your feedback.





Rubik’s extends into wood & wire puzzles


The Lagoon Group has extended the Professor Rubik’s line of products that pay homage to Rubik’s Cube creator Professor Ernő Rubik.

The new line draws reference from the original wooden Rubik’s Cube prototype.

This year, the line will be expanded with new wire and wooden puzzles including bamboo puzzles that feature colored wooden puzzles, the Rubik’s Square wooden square puzzle and a robust range of wire puzzles.



Lego launches adult apparel via snapchat

LEGO Wear is set to launch its first limited-edition range of clothing for adults, available to buy via Snapchat.

According to Forbes, the line will be LEGO Wear’s first range for adults and will be released via a partnership with Kabooki, the Danish company that produces LEGO Wear apparel.

Shoppers can use a Snapcode, Snapchat’s version of a QR code, to shop for exclusive products in a virtual shop that features a DJ booth, arcade machine and a LEGO bouncer.

“As a brand, we are exploring a multitude of digital platforms and technologies to connect with fans in fun and engaging ways,” says Lea Sandell, global social media innovation lead, LEGO.

“Snapchatters engage with AR naturally; on average 70 percent of them play with an AR lens every day,” says Will Scougal, director EMEA creative strategy, Snapchat. “So with the addition of e-commerce to an exciting experience like this one, we’re able to drive sales, too.”

Products include LEGO streetwear including, t-shirts, sweatshirts and caps that display the LEGO logo in a muted grey, white and black color palette.


Animation International to represent Purple Turtle in India!

When 2 LIMA members get together, sparks are sure to fly! And we at couldn’t be happier to report that Animation International India, the team behind cult kiddie brand Doraemon have inked a deal with child-focussed publishing house Aadarsh, to handle the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle.

Purple Turtle is now officially available for licensing and merchandising.

Sharing an image, the company took to the social networking sites for the announcement.

Recently, Animation International also bagged the official license for comic legend Charlie Chaplin.

Animation International Limited, one of the most renowned and respected names in content licensing and syndication industry across Asia has been active for the last 5 decades. Being the pioneers, AI India launched some of the most credible IP’s in India including Hello Kitty, Marvel, WWE, Dragon Ball Z, Barney and Friends among others.

Last year, AI organized the first Doraemon Licensee Expo in Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids.

Purple Turtle is India’s first International brand with its educational content in 30 countries including Russia, China, US, UK, and multiple languages in India. Purple Turtle was created to promptly spread education through a wide range of innovative children books and convenient online learning experiences bringing learning and entertainment on a common platform.

Yesterday we told you about the team’s plans to take Purple Turtle global.

We wish both the teams ALL the success and will continue to report on PT’s rise to global stardom!

Mowgli makes a leap to activity books: DQE signs deal with Aadarsh

Young fans, rejoice. Mowgli is back!

Thanks to DQ Entertainment, creator of the popular TV animated series The Jungle Book who have signed a licensing deal with Aadarsh Pvt Ltd, the publisher of many children’s books and creators of Purple Turtle.

Under the agreement, Aadarsh will publish a new line of coloring and activity books featuring The Jungle Book characters. The books, aimed at children aged 3 to 7, will include full-color pages with mazes, coloring sheets, jigsaw puzzles and other activities based around Mowgli, Baloo, Bagheera and their amazing adventures in the Jungle. The range will be available soon at stores across South Asian countries—India, Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka, and the Maldives.

Aadarsh holds a reputable place in the printing and publishing industry, having been in business since 1989. Among its recent awards in 2018 were ‘Excellence in Book Production’ by FIP (Federation of Indian Publishers) and ‘Innovative Printer of the Year Award’ by Print week India.

DQE’s is the producer and global rights owner of The Jungle Book new 3D CGI animated television series, which is based on Rudyard Kipling’s classic children’s novel The Jungle Book. The series has successfully gone into season 3 and has been telecast in over 160 countries

“We’re excited to continue expanding our offerings for young learners. Mowgli is a property globally popular among parents and kids alike,” said Manish Rajoria, Director, Aadarsh. “We’re looking forward to introducing a range of activity books that combine the Jungle Book wilderness adventures with age-appropriate activities that incorporate multiple skills in children including fine motor tone, problem-solving etc.”

Manoj Mishra, COO DQE Group commented “We are happy to join forces with Aadarsh to bring our globally popular children’s animated series The Jungle Book from screen to books.

We’re excited to share these new adventures with kids and families alike and look forward to bringing more stories from screen to pages in the future.”

Aadarsh also has its own fleet of Intellectual Properties (IPs) like Purple Turtle, Colour Fairies, Jack/Chaos and Magic Busterz with educational kids’ content that it licenses and sells in over 30 countries.

About Jungle Book :

Jungle Book has been sold in more than 160 countries worldwide including BBC-UK, Al Jazeera(JCC TV)-Middle East, Disney XD Discovery Family and ZOOMOO TV for USA, Disney for Spain, Portugal and 27 Asian countries, Universal Pictures and Universal Music – France, Australia, New Zealand, Japan & UK, TVO & Telequebec for Canada,Entertainment One for USA & Canada, etc…

Jungle Book Franchise has a huge success in the licensing & merchandising space as well with more than 300 products and 80+ Licensees worldwide and (still counting)!

Warner Music adds love to Hallmark


Hallmark is extending its line of Vinyl Record Cards with new songs from Warner Music Group artists for Valentine’s Day.

New exclusive 7-inch vinyl records will offer two songs from artists including Bruno Mars, Michael Buble and Kelly Clarkson.

Hallmark Vinyl Record Cards are available where Hallmark cards are sold and online at and




“Sesame Street” struts with Puma

Sesame Workshop and Puma will continue their relationship with a new collection of “Sesame Street”-inspired shoes for spring 2019.

The deal is part of a more-extensive 50th-anniversary celebration of the classic children’s series.

The Puma x “Sesame Street” 50 collections will marry the heritage of both brands using cut-and-paste, comic-style graphics across Puma silhouettes.

Select styles include the “Sesame Street” 50 Suede Jr., which features multiple Muppet characters, and The “Sesame Street” 50 RS, which salutes Bert, Ernie and Cookie Monster and mre.

The line also consists of a vast range of apparel and accessories for boys and girls including jackets, crew, backpacks and caps.

Puma and Sesame Workshop have also created specialty packaging for the product line that features unique artwork from the show’s young fans, which was collected via a contest on Instagram that asked children to create drawings based on “Sesame Street’s” iconic heroes.

The Puma x “Sesame Street” 50 collections will launch around the world on Feb. 15 on, at Puma retail stores and at other select retailers.