Levi Strauss & Co. Posts $111.5 Million in Licensing-Related Revenue

Levi Strauss & Co. posted about $111.5 million in annual outbound licensing-related revenue in the year ended Nov. 25 stemming from agreements for the Levi’s and Dockers brands across 10 product categories, including footwear, belts, wallets, dress shirts and sweaters, the company said in a 10K.

The licensing-related revenue is about 2% of $5.57B in total revenue, a percentage that’s been consistent over the past two years. Levi’s has 5,000 trademark registrations and pending applications in 180 global markets and is pursuing 200 infringement cases, the company said.

Sales through Levi’s 824 company-owned stores accounted for 26% ($1.43 billion) of total revenue. Levi’s also has 1,300 franchised locations, which generated 7% ($390.2 million) of total revenue. Ecommerce accounted for 4% ($223 million).

Levi’s had a $146.5 million profit in Q1 ended Feb. 24, compared to a $19 million loss a year earlier as it recorded $215.8 million in net proceeds from its IPO in March. Revenue rose 7% to $1.43 billion as sales in the Americas jumped 9% to $717 million.

source: https://www.licensing.org/inside-licensing/levi-strauss-co-posts-111-5-million-in-licensing-related-revenue/

Puma scores partnership with La Liga

Spanish soccer league La Liga has named Puma as its official technical partner.

Puma will produce La Liga’s official ball for the Santander and 1|2|3 leagues as part of the partnership. The deal extends Puma’s relationship with the sports league as the apparel company already has partnerships with La Liga teams including Girona FC and Valencia CF.

“We are extremely proud to have partnered with one of, if not, the best football league in the world,” says Johan Adamsson, director, sports marketing, PUMA. “The ball is the most essential element in football, and this sponsorship is the epitome of performance. La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve no football without PUMA and it ensures an even stronger global reach for our brand.”

Source: https://www.licenseglobal.com/apparel-accessories/puma-scores-partnership-la-liga

Punchbowl, Universal team for digital invitation line

Punchbowl and Universal are joining forces for a line of e-invitations based on popular brands such as Despicable MeJurassic World and Trolls.

More than 20 new invitation designs have been created as part of the partnership. Each invitation has the look of a paper invitation but is deliverable via text or email. The new offerings are available now via the “Punchbowl” app.

source: https://www.licenseglobal.com/entertainment/punchbowl-universal-team-digital-invitation-line

“Oddbodds” boards national express deal

“Oddbods” has teamed with National Express and the Scottish Daily Mail for a two-for-one travel deal.

The two-for-one ticket promotion covers various routes from Edinburgh and Glasgow. The deal also includes a themed “Oddbods” travel guide for local stops on the chosen routes as well as a fully-wrapped train car to round out partnership branding.

“‘Oddbods’ is a unique property that appeals to kids and parents alike through its rib-tickling slapstick comedy and loveable, highly relatable characters,” says Anabel Higgin, marketing director, One Animation. “We’re very excited to be teaming up with National Express and the Scottish Daily Mail to deliver an enhanced, fun-filled ‘Oddbods’ travel experience to their passengers, both young and old.”

Winner of an international kids Emmy, “Oddbods” is a One Animation children’s series that launched in 2014. The show was recently used as part of another national U.K. campaign in partnership with the Fundamentally Children organization.

source: https://www.licenseglobal.com/television/oddbods-boards-national-express-deal

Paul McCartney debuts children’s book

Musician Paul McCartney will release his first children’s picture book, Hey Grandude, via Penguin Books U.K.

MPL Communications, McCartney’s company, has appointed Bravado International Merchandising Group as its North American licensing agent.

Hey Grandude is about an intrepid grandfather explorer and his four grandkids. With his magical postcards, Grandude takes his grandchildren on various magical adventures. The book, written by McCartney and illustrated by Kathryn Durst, will be released in September.

Along with the book, the McCartney brand continues to be used in diverse markets including Sony/ATV’s recent partnership with lifestyle brand Alex and Ani to launch a new line of jewelry inspired by the lyrics of McCartney and his Beatles cohort John Lennon.

source: https://www.licenseglobal.com/books-magazines/paul-mccartney-debuts-children%E2%80%99s-book

“YES PAPA!” Brandgenuity hired to represent ChuChu TV, the world’s most watched kids’ channel on YouTube

Agency will serve as agent for North American licensing

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun.


“We are thrilled to be collaborating with Brandgenuity,” said Jiggy George, Founder and CEO,  Dream Theatre. The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking.” And he added, “Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”

“We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content,” says Vinoth Chandar, Founder, CEO and Creative Director, ChuChu TV.

ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels. Learning and entertainment are at the heart of ChuChu TV, whose memorable, fun videos feature diverse characters, positive endings, educational content, music and choreography. ChuChu TV viewers span from 2-8 years old, many of whom view along with their parents as well. USA is one of the top 3 territories for ChuChu TV with a prodigious 3.5 billion views and 4 million subscribers, making it one of the most popular networks of channels in the US for preschoolers and young kids. ChuChu TV’s recent story episodes from its Storytime channel, targeting 4-8 age group, teaches good habits to kids and have received a fabulous response in US, garnering millions of views in a very short period of time.

Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.

“We are very excited to build this program,” said Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”

Disclaimer: Jiggy George is the Editor in chief of India Licensing Post.

DKNY scores with Major League Baseball

Sport-inspired collection for women launches ahead of Opening Day 2019.

DKNY is launching a new partnership with Major League Baseball.

The new sport-inspired collection – launching in time for Opening Day 2019 (which this year takes place on March 28) – promises a ‘modern, feminine edge’ and features all 30 MLB teams.

The range includes DKNY Sport favourites such as the sneaker dress, coach’s jacket, cropped hoodie and leggings, all co-branded with MLB teams.

To bring the collaboration to life, DKNY will host a VIP launch event in partnership with MLB on March 28.

Source: https://www.licensingsource.net/dkny-scores-with-major-league-baseball/

Kidz Bop & AIC expand partnership in Mexico

Kidz Bop and AIC Hotel Group will expand their partnership with the Kidz Bop Experience at Hard Rock Hotel Riviera Maya in Mexico.

The Kidz Bop Experience at Hard Rock Hotel Riviera Maya will open this summer, following the debut at Hard Rock Hotel & Casino Punta Cana.

As part of the experience, kids will be able to create red carpet-worthy looks, come up with a custom band name with Instaband, write songs with Hit Maker, learn dance moves with Step It Up and design an album cover at the Creation Station. The Kidz Bop Experience will also allow kids to star in their favorite Kidz Bop music video and belt out Kidz Bop Karaoke tunes.

“Kidz Bop has been such a perfect fit with our Hard Rock brand that it is only natural for us to bring the concept to Hard Rock Hotel Riviera Maya,” says Adele Kozlowski, director, marketing, AIC Hotel Group. “This partnership has proven to be a strong asset for us in the all-inclusive market, and we are very excited to see the success it will bring to Hard Rock Hotel Riviera Maya.”

“We’re excited to expand the Kidz Bop Experience to Hard Rock Hotel Riviera Maya,” says Sasha Junk, senior vice president, marketing, Kidz Bop. “AIC Hotel Group has been an ideal partner to help provide the opportunity for kids to feel like a Kidz Bop Kid for the day, ensuring they have the best vacation ever.”

To celebrate the new expansion, the Kidz Bop Kids will visit the resort Aug. 12-16 as part of the “Ultimate Kidz Bop Live Fan Experience” and will bring the Kidz Bop World Tour to Riviera Maya on Aug. 14.

Source: https://www.licenseglobal.com/live-events/kidz-bop-and-aic-expand-partnership-mexico

Saucony signs sweet deal with Dunkin’

Boston-based brands Saucony and Dunkin’ have partnered to celebrate their hometown marathon with a limited-edition running shoe.

The Saucony x Dunkin’ Kinvara 10 marks the duo’s second collaboration.

The running shoe features bold graphics inspired by Dunkin’s brand new packaging and the innovative Everun cushioning. The shoe is designed with strawberry-frosted donut medallions, Dunkin’ coffee cups and the word “Boston” across on a reflective strip.

The shoe comes in a shoebox modeled after Dunkin’s donut box.

The Kinvara 10 comes in men’s sizes 7 to 13, 14 and 15, and women’s sizes 5 to 12 ($120), as well as a kids edition in big kids’ sizes 10.5 to 6 ($65).

“Marathons bring out the best of the human spirit, and the collective good that surrounds our hometown race is remarkable, inspirational and contagious,” says Don Lane, chief marketing officer, Saucony. “We’re proud to partner with fellow Boston brand-icon Dunkin’ in the creation of the Saucony x Dunkin’ Kinvara 10, delivering even more goodness to our running community.”

“The new Saucony x Dunkin’ Kinvara 10 represents the speed for which our brand is recognized and the deep Boston heritage and support for marathoners that we share with Saucony,” says Justin Unger, director of strategic partnerships, Dunkin’ Brands. “We are proud to once again collaborate with Saucony to celebrate the love of Dunkin’ and literally keep people running throughout marathon season and all year-round.”

The Saucony x Dunkin’ Kinvara 10 is available at saucony.com and at Marathon Sports stores: Boston, Brookline, Cambridge, Wellesley and marathonsports.com.

Marathon runners can purchase the shoe at the John Hancock Sports & Fitness Expo at the John B. Hynes Veterans Memorial Convention Center at 900 Boylston Street, Boston on April 12-14.

source: https://www.licenseglobal.com/apparel-accessories/saucony-signs-sweet-deal-dunkin

Shemaroo Entertainment’s Yedaz merchandise now available at Imagica!

Bollywood Merchandise from Yedaz now available across Imagica stores!

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica. Yedaz offers Bollywood fans at Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park.

Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic Bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica already is home to Bollywood attractions like Mr. India and House of Stars and Yedaz merchandise is a perfect complement to the overall Bollywood experience.

Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.”

Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

Yedaz Merchandise is already up in the stores and customers visiting Imagica can get their hands on their favourite Bollywood product on their next visit. You can now flaunt your Bollywood attitude with Yedaz T-shirts or add a filmy touch to your parties with beer mugs.