Global Icons to extend the NOKIA brand

Global Icons has been appointed as the exclusive brand licensing agency for Nokia.

The agency will support Nokia’s brand partnerships business by extending the brand into new consumer categories. As part of the assignment, Global Icons will establish a worldwide licensing program for Nokia in the strategic consumer electronics categories.

“Global Icons are proud to be working with Nokia on this journey to further extend its successful brand licensing program,” says David Williams, managing director, Global Icons Europe. “Our extensive experience will allow us to bring industry leaders to the table that possess the innovative technology to deliver engaging Nokia-branded product experiences that people associate with the brand.”

Nokia joins Global Icons clients such as Hostess and Turtle Wax.

source: https://www.licenseglobal.com/electronics/global-icons-extend-nokia-brand

Kidz Bop World Tour expands run in the US, Canada & UK

Kidz Bop has partnered with Live Nation to extend the “Kidz Bop World Tour” to more than 35 cities across the U.S., Canada, and the U.K.

The announcement brings 20 new U.S. dates to the docket for this fall and in 2020. The Kidz Bop Kids will also perform their first-ever headlining tours in Canada and the U.K. as part of deal.

To coincide with the new shows, Kidz Bop, will release new albums on Nov. 5. Concerts see the Kids Bop Kids perform some of today’s top pop hits live on stage. Shows even give Dads the chance to show off their dance moves on stage during the “Daddy Dance Off” segments.

For tour dates and ticket information in the U.S. and Canada, visit KIDZBOP.com and LiveNation.com.

source: https://www.licenseglobal.com/live-events/kidz-bop-world-tour-expands-run-us-canada-and-uk

Dream Theatre to represent Liverpool Football Club in India

Dream Theatre, India’s foremost brand management and licensing agency, has won the mandate to develop the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives.

Liverpool Football Club’s association with Dream Theatre will give football fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more in the lifestyle segment.

Dream Theatre will be partnering with world class licensees and working closely with them to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals.

Liverpool Football Club is one of the most feted and followed football clubs in the world with a global reach of 1.07 billion followers and 450 million audiences on TV in 2017/18. It is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons. Dream Theatre, which operates in the spaces of entertainment, sports and lifestyle licensing in India and south Asia and works with some iconic intranational and national IPs, will leverage its prowess and experience in licensing to drive the Liverpool Football Club licensing programme in India.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible”, says Jiggy George, CEO and Founder, Dream Theatre.

Mike Cox, Senior Vice President, Merchandising, Liverpool FC, said: “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

 

Hasbro, Super Heroic blast into nerf fashion line

Hasbro and Super Heroic have announced a licensing agreement to launch NERF-branded kids’ apparel and footwear this August.

Designed for active play, the NERF x Super Heroic collection is an update to its lead footwear. The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette titled the JMPR v2 in two colors featuring a new alternative closure with elastic laces and a toggle system.

The footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers and t-shirts. The products will feature collaborative branding and individual pockets and compartments designed to hold NERF products.

“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” says Jason Mayden, chief executive officer, and co-founder, Super Heroic. “As a child of the ‘90s, NERF represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with NERF to launch a collection that reminds us all, that if we can play together, we can live together.”

Super Heroic’s line will be available at select Foot Locker and Kids Foot Locker stores and online.

Source: https://www.licenseglobal.com/apparel-accessories/hasbro-super-heroic-blast-nerf-fashion-line

“Our new identity is symbolic of both the past and the future”

Interview by Samantha Loveday – LicensingSource.net

Since it was founded in 1985, the industry trade body LIMA has been at the heart of the business, supporting, nurturing and educating not just those within the licensing sector, but the wider business community, too.

But as the industry changes pace, so to must a trade body and in May, we were introduced to its new identity – Licensing International. Its core mission remains the same, however it has changed visual identity and how it articulates its mission to members and the broader business community.

Maura Regan, president, explains: “While our identity as LIMA has been an industry staple for those already in the licensing business, it’s also been somewhat confusing to anyone who didn’t already know us. The capital of Peru? That green bean?

“As we initially looked at merely refreshing the association’s identity, it became apparent that a total rebranding was in order. Our new identity as Licensing International is symbolic both of the changes that have occurred in the licensing business over the past three decades – for example, the rise of experiential and location-based licensing means that we’ve gone well beyond the word ‘merchandising’ – and of the future path the association will forge on behalf of our members.”

The organisation has undergone a complete visual and functional overhaul of its website, unifying its family sub-brands to support the mission such as Licensing University, MindMix and its webinars, as well as its various country-specific identities.

A bumper PR programme helped to communicate the refresh to members and the industry at large including a letter from Maura to current members, as well as press releases, trade ads and signage and branding at its Licensing Expo and Brand Licensing Europe stands.

Maura continues: “We decided on Licensing International after feedback on what our members believed we stood for and expected from us. We reviewed various options with our board of directors and the direction was fully supported.”

Maura explains that the brand marketplace is nothing if not dynamic, and it has to be at least as dynamic to be a valuable resource to its membership.

“There are so many on-going changes in the business – the rise of and brand protection issues related to ecommerce; big increases in such areas as experiential licensing, location-based entertainment and the licensing of services; the increasingly global nature of the business; the rise of influencers; corporate social responsibility, the increased importance of real time data analytics, to name a few – that we must constantly work to identify these and other trends, and give our members the tools and knowledge to deal with them.”

Ultimately, says Maura, brand licensing continues to be a “vibrant, effective tool for brand owners to develop, extend enhance and leverage their IP, and for manufacturers and service providers to use the equity of those brands in creative ways to boost their own businesses.

“And that’s not just us saying it – but is based on all the data out there,” she concludes.

Licensing International: At a glance

The licensing industry trade body has more than 1,250 member companies globally – this includes 120 in the UK.

There are 12 offices and representatives: Australia, Brazil, China, Germany, Japan, Mexico, UK (offices), Canada, France, India, Italy and Russia.

“At our core, we strive to help our members succeed, and to promote the licensing business model to the community at large,” explains Maura.

“Whether in the US, UK or anywhere else among the 12 countries/regions in which we have offices and representatives, we’re committed to convening, designing and developing best in class events and programs to achieve those goals, whether for Young Professionals or the industry at large.

“We’re constantly looking for the most effective platforms – seminars, webinars, networking events or anything else – to get the job done.”

A guiding hand

The brand refresh for Licensing International was guided by Brand Studio CAA-GBG, with chief creative officer, Alice Ann Wilson, telling us that the team was honoured to work on the rebrand and strategy.

“It was important to the client that they put their members in the centre of future needs and communications solutions,” says Alice Ann. “We also heard from key stakeholders that licensing is ever evolving to a brand-first approach – in today’s world, product becomes marketing and experiences become content. It’s exciting that brands are leveraging the power of licensing for equity building in addition to revenue driving objectives. So the power of an international resource is as important as ever, as well as a forward-looking approach.

“The critical moment in the process was when the (LIMA) leadership and board considered all strategic paths forward and were pretty unanimous in supporting the idea of revolution over evolution – hence the decision to embrace a new name as well as branding.”

Alice Ann continues: “The name Licensing International is both strength and simplicity, setting the tone for an organisation that can deliver an unparalleled network of information and resources globally, while putting the importance of each individual member and each territory at the core of its purpose.”

Ultimately, the new brand identity is a “clean and modern visual system” says Alice Ann, which communicates Licensing International’s “commitment to innovation and thought-leadership within the industry”.

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

Mad Beauty expands Disney licence into EMEA

Mad Beauty is building on its success in the UK market with Disney, expanding its partnership to include Europe, Middle East, Africa, Israel and Eastern Europe.

The London-based licensee has enjoyed dramatic UK growth over the past two years, partly due to the ‘Never too old for…’ ranges of licensed products which includes a number of Disney characters.

“Mad Beauty have been a pleasure to work with in the UK,” said Disney’s Samar Selby. “They have collaboratively grown our licensed business within the teen and adult consumer segment.

“They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Trevor Cash, md of Mad Beauty, added: “Our Never Too Old range for Disney has been a huge success in the UK, with listings in most of the main high street and online retailers.

“As a result we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.”

Source: https://www.licensingsource.net/mad-beauty-expands-disney-licence-into-emea/

Comic Con: Lego, Blizzard partner for ‘Overwatch’ charity tournament

The LEGO Group, Blizzard and Twitch are teaming up to organize a Twitch Rivals tournament where the players compete for donations of LEGO boxes benefitting charity.

Selected “Overwatch” streamers will be invited to captain a community team for a day-long tournament taking place across the U.S., the U.K., France, Germany, and Sweden. Each regional competition will feature four rounds of gameplay where teams earn points for each victory they secure.

At the end of each regional competition, an ultimate regional “Overwatch” LEGO winner will be crowned. Each regional winner will then get a chance to choose a local charity where the LEGO Group will provide a donation of LEGO boxes.

Charities already taking part in the event include Toys for Tots, Ronald McDonald House Charities, Connecticut Children’s Medical Center and Toy Bank in the U.S., Giving People based in Sweden, Dein München in Germany, Cèkedubonheur in France and Fairy Bricks in the U.K.

LEGO originally teased the Overwatch tournaments earlier this month with the debut of new Junkertown sets.

To stay up to date on the latest news from the event, check out our continuing coverage from the show floor.

Source: https://www.licenseglobal.com/video-games/comic-con-lego-blizzard-partner-overwatch-charity-tournament

Ryan’s World, Colgate brush up oral care deal

Pocket.watch and YouTube star Ryan of Ryan’s World have teamed up with Colgate for a new oral care line for kids.

The new oral care regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year. Colgate’s toothpaste and mouthwash will come in Ryan’s Bubble Fruit flavor.

“We are so thrilled to be welcoming Ryan into the Colgate family this year,” says Bill Van de Graaf, vice president, marketing, North America, Colgate-Palmolive. “His ability to make such a strong connection with kids his age is inspiring. Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to kids’ oral care through products created by Ryan–a friend they trust!”

Ryan designed the new product line in conjunction with Colgate. A video of the YouTuber’s experience developing the collection was shared via his Ryan ToysReview channel, showing how the products are made and how Ryan helped to design his own product line.

 

Pocket.watch brokered the deal, which follows another recent deal the agency struck between the YouTube series and Outright Games for the development of a console game based on the IP.

Pininfarina hits the road with new De Rosa bicycle

Italian automotive design house Pininfarina has launched its latest collaboration with leading bicycle specialists De Rosa.

Light, reactive and comfortable, the SK Pininfarina racing bike encapsulates the core values of high-performance Pininfarina cars.
Available this summer in a variety of different colors, the latest collaboration brings Pininfarina to the road in an entirely new right and introduces the brand to new enthusiasts.

Aligning with IMG in 2018, Pininfarina’s iconic designs are making their way across new consumer demographics to bring lifestyle goods, technical sportswear, home furnishings and more.

Source: https://www.licenseglobal.com/toys/pininfarina-hits-road-new-de-rosa-bicycle