Animated Elmer TV series in the works

Elmer the Patchwork Elephant is to make his TV debut, with Factory partnering with brand owner Andersen Press to create a new animated TV series.

Based on the classic picture books by David McKee, the show will follow the adventures of the unique elephant who is finding his place in the herd.

It will be animated by BAFTA-winning animation studio Factory and will aim to celebrate what makes people different and encourage little ones to be kind to one another.

“Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children,” said Phil Chalk, MD of Factory.

Klaus Flugge, chairman and publisher at Andersen Press, added: “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.

“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize-winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core: friendship, inclusivity and celebrating your own true colors.”

Andersen Press is currently in the middle of a year of celebrations to mark Elmer’s 30th anniversary.

Source: https://www.licensingsource.net/animated-elmer-tv-series-in-the-works/

Stella McCartney teams with Adidas for Wimbledon line

17-piece collection will be worn by some of the biggest names at this summer’s tournament.

Fashion designer Stella McCartney has once again joined forces with adidas, this time to launch a tennis collection.

The range – which consists of 17 pieces – will be worn by some of the big names taking part in this summer’s Wimbledon tournament including Angelique Kerber (pictured), Garbiñe Muguruza and Stefanos Tsitsipas, reported fashion business title Fashion United.

The collection includes a court dress and court zip tee for women, plus a tailored FreeLift construction for men.

The pieces were created using a range of methods and sustainable materials including dope dye technology – this creates less water waste by adding colour directly into the material mix at the initial stage of production – recycled polyester and Parley Ocean plastic, which is a material created from upcycled plastic waste intercepted from beaches and coastal communities before being made into yarn.

Source: https://www.licensingsource.net/stella-mccartney-teams-with-adidas-for-wimbledon-line/

Smiley unveils Smiffys tie up for festival season

The Smiley Company has secured a new deal with Smiffys, which will see the costume and dress-up specialist launch a line of products that pay homage to Smiley’s iconic status in the music scene.

The 17-piece collection will feature apparel including bodysuits, unitards, rain ponchos and boilersuits, as well as a selection of must-have music festival accessories including flags, hats and sunglasses emblazoned with the Smiley logo.

The first line of products will launch globally for the kick off of the festival season this month. Smiffys also has plans for a second wave of products in time for carnival season in February 2020.

“Smiley’s status as a world-famous symbol of festivals and the global music scene is a perfect fit for brands who want to tap into this booming trend,” says Lori Heiss-Tiplady, vp brand strategy at The Smiley Company. “Leading brands around the world continue to leverage our authentic heritage in this space, and we are excited to partner with Smiffys to apply our iconic artwork which will bring happiness to festivals for summer 2019 and beyond.”

Source: https://www.licensingsource.net/smiley-unveils-smiffys-tie-up-for-festival-season/

Global Merchandising Services Spices up its life

Global Merchandising Services is to develop the worldwide merchandise program for pop icons, The Spice Girls.

The original purveyors of ‘girl power’ announced a new Spice World tour last year, kicking off with a 13-date stadium tour across the UK and Ireland.

The tour – which sold out in record time – began on May 24 at Croke Park in Dublin and includes three sold out dates at London’s Wembley Stadium.

Global launched the official Spice Girls online store in April, receiving press from major media outlets and proving a hit with fans. Even Canadian rap star Drake was spotted sporting a Spice World hoodie during his recent tour in the UK.

Global is exhibiting at Licensing Expo this week (booth H230) and is keen to explore opportunities to extend the brand across all channels and key categories.

Source: https://www.licensingsource.net/global-merchandising-services-spices-up-its-life/

Lionel Messi ready to score with apparel line

Barcelona star to launch new premium lifestyle brand in the summer.

FC Barcelona and Argentina star, Lionel Messi is to debut an apparel collection in the summer.

The football star has partnered with brand portfolio company MGO to create Messi. MGO’s chief creative officer is Ginny Hilfiger, the sister of fashion designer Tommy Hilfiger.

The premium lifestyle brand will have a sporty edge and will mainly be menswear, although it will also include a number of women’s tops, reported WWD.

It will launch in July on a global e-commerce site called The Messi Store, with a full product rollout planned for August.

New product will be released each week on a limited basis, while some items in the mix will be autographed by Lionel.

In addition, September will see the brand partner with Savile Row tailor Richard James, plus English shoe brand Trickers. A small capsule collection will be offered at high-end specialty store Santa Eulalia in Barcelona, as well as in London Persona, a brand and store created by MGO partner, Julian Groves.

Chinese online site Tmall will also launch a Messi store in the autumn.

Source: https://www.licensingsource.net/lionel-messi-ready-to-score-with-apparel-line/

Rebellion gets behind England Lionesses

Publisher readies new story ahead of FIFA Women’s World Cup featuring Rocky Race.

Rebellion has teamed up with The FA and the National Literacy Trust for the launch of a free live story following the journey of England’s Lionesses at the FIFA Women’s World Cup in France this summer.

The story will be written and published, chapter-by-chapter, as the Lionesses progress through the tournament. It will use the power of football and the excitement around events as they unfold on and off the pitch at the Women’s World Cup to get children aged 8 to 14 excited about reading.

Written by bestselling children’s author Tom Palmer, Rocky of the Rovers: France 2019 will feature a popular trio of characters from the recently rebooted Roy of the Rovers series, which is published by Rebellion.

Readers will follow the adventures of Rocky Race, her brother Roy and her football coach Ffion as they travel around France to cheer on the Lionesses.

This is the first Roy of the Rovers story to feature not only a female lead, in the form of Roy’s feisty younger sister Rocky, but also women’s football in general, and represents the latest step in bringing the football comic into the 21st century.

2019 marks the 65th anniversary of Roy of the Rovers’ first appearance on the pitch and this World Cup story is a landmark event in the history of the comic.

“We’re delighted to be sending Roy, Rocky and Ffion to the Women’s World Cup,” said Rob Power, deputy publishing manager at Rebellion. “This is the first time Rocky – or indeed any female character – has taken the lead on a Roy of the Rovers story, and it’s fitting that this should come about in the 65th anniversary of Roy’s first appearance in comics.

“Rocky and Ffion are as integral to the Roy of the Rovers world as Roy himself, and we’re proud to support women’s football and the Lionesses as they make their bid for World Cup glory.”

The story is designed to be read aloud in the classroom or at home and will be published in three chapters a week on the National Literacy Trust’s website throughout the tournament. The first chapter is out today and can be found here.

Schools in England can also access free resources and lesson planning tools with a women’s football focus from children’s charity the Youth Sport Trust, working in partnership with The FA.

The FIFA Women’s World Cup kicks off on June 7 and runs through until July 7.

Source: https://www.licensingsource.net/rebellion-gets-behind-england-lionesses/

Licensing Expo 2019

Industry set to return to Las Vegas’ Mandalay Bay Convention Center from June 4-6.

This year sees Licensing Expo make the move back to a June time slot – with the show itself taking place from June 4-6 at the Mandalay Bay Convention Center.

As in previous years, Licensing Week activity will be taking place around the main show, offering additional educational and networking events. Simply click on this link to view the current schedule.

Meanwhile, the LIMA International Licensing Awards will take place after the first day of the show (Tuesday June 4), while the Global Licensing Group Party has switched to day two (Wednesday June 5) and will be held at the HyperX Esports Arena at the Luxor.

For full details on Licensing Expo – and to register to attend – simply click on this link.

Source: https://www.licensingsource.net/events/licensing-expo-2019/

Toy firms take off with Thunderbirds Are Go

Modern Brands and Planet Fun signed as toy distribution partners in Australia and New Zealand.

ITV Studios Global Entertainment has named Modern Brands and Planet Fun as exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand respectively.

Both companies will begin to sell in the AW19 Thunderbirds Are Go range with immediate effect, having showcased the toy line at the Melbourne Toy Fair in March.

Thunderbirds Are Go airs on both ABC ME and NINE Network in Australia, and on TVNZ2 in New Zealand, while it also has additional VOD exposure through kids platform HEIHEI in New Zealand.

With season three continuing in 2019 in the UK, broadcast in Australia and New Zealand will follow the UK premiere, with new episodes to support the launch of the toy line in the market.

“Australia is a very relevant and important market for Thunderbirds Are Go,” said Tim Clarke, general manager at Modern Brands. “We are very excited to be working with ITV to bring the Thunderbirds Are Go toy line to the Australian retailers and consumers from 2019.

“Thunderbirds has a strong following in Australia and as a long-term property has a great fit within the Modern Brands brand portfolio.”

Jeremy Kirk-Smith, the ceo at Planet Fun, added: “Planet Fun have long been passionate Thunderbirds Are Go fans, and are proud that the show is produced in New Zealand.

“We are thrilled to announce that The Warehouse will be exclusive retail partners with stock hitting the shelves in August this year.”

source: https://www.licensingsource.net/toy-companies-take-off-with-thunderbirds-are-go/

Pokémon Covent Garden pop up planned

Special event will be promoting the upcoming Detective Pikachu live action film.

Warner Bros. and Legendary are joining forces to open a special Pokémon pop up in Covent Garden next month.

The two-storey pop up will be celebrating the hotly tipped live action movie, Pokémon Detective Pikachu, which opens in UK cinemas on May 10.

Open on May 3 and 4, the pop up will give visitors plentiful photo opportunities, with a backdrop of bright yellow walls, according to Campaign. There will be special Detective Pikachu coffee, hot chocolate, yellow turmeric lattés and yellow bubble tea, as well as karaoke sessions and nail art stands.

There will also be a series of themed workshops to tie in with the movie. These will include yoga sessions, cupcake icing, head and neck massages and mime classes.

Source: https://www.licensingsource.net/pokemon-covent-garden-pop-up-planned/

Smiley grows AR partnerships with de-Kryptic deal

Range of apparel and accessories will bring fashion and immersive tech closer together.

The Smiley Company has secured a new deal with de-Kryptic to create a range of Augmented Reality apparel and accessories under the SmileyWorld brand.

The range – which launches at retail later this year – features pioneering technology that brings clothing and accessories to life with 3D animations, rich sound effects and the ability to create sharable content across all social platforms.

The AR Smiley collection will include tees, crewnecks, hoodies, backpacks, bags and collectable boxes aimed at ages 16-29.

Smiley’s on-trend seasonal graphics will get the AR remix through the ‘Boosted Art App’, which is available to download on the Apple and Google Play stores.

“This partnership couldn’t come at a better time, with CNN predicting that 2019 will be defined as a landmark era in the evolution of hyperpersonalisation, with A/R-driven personalisation trends targeting a range of new applications focused on health, finances, shopping and everything in between,” said Nicolas Loufrani, ceo of The Smiley Company (pictured). “We think de-Kryptic tick a lot of these boxes as they fuse fashion industry ‘know how’, with a unique understanding of tech and A/R to create something truly stand out in the market and in keeping with SmileyWorld’s digital legacy.”

US-based de-Kryptic is part of Virtual Threads Inc, with two of the companies other subsidiaries – SmugglersMoon (high-end denim brand) and Heritage by America (mid-market fashion retailer) – also signing licensed deals under the Smiley brand to create upscale apparel and denim products which will launch at retail in early 2020.

source: https://www.licensingsource.net/smiley-grows-ar-partnerships-with-de-kryptic-deal/