Samsonite bags Barbie luggage deal

Samsonite has inked a deal with Mattel to bring a line of Barbie-inspired suitcases, trolleys and bags to Europe.

The luggage brand’s agreement will see it develop the series as part of the American Tourister collection. Mattel agreed to license Barbie iconography for production and marketing as part of the Samsonite Europe NV deal. Barbie fans across Europe can get their hands on the limited-edition Barbie gear beginning this May.

Barbie’s deal with Samsonite is the latest in a slew of partnerships established in recent months. This year marks the doll’s 60th anniversary, and to celebrate, Mattel has already inked deals with companies including Puma and National Geographic.


‘Fortnite’ bags to land in Europe

Calego International, owner, and operator of iFLY and a developer and distributor of luggage, bags, and accessories, has partnered with Epic Games to create a range of “Fortnite” backpacks, messenger bags, stationery accessories and more across Europe and the U.K.

The partnership was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer product licensing.

The “Fortnite”-branded collection from Calego will feature a range of designs including “Fortnite” character profiles, emote silhouettes and interpretations of the game’s visual elements. The collaboration will launch in June.

“’Fortnite’ is a global gaming phenomenon that has cultivated a massive, loyal fan-base and earned mainstream cultural relevance,” says Stephen Rapps, president, Calego. “We’re thrilled to partner with Epic Games in building a robust line of stylish and functional gear that ‘Fortnite’ fans will love “With this latest partnership, Calego deepens its portfolio of brands that resonate with youthful consumers and best-in-class retailers worldwide.”

“Style, function, and quality were so important to us when choosing a partner for this range of gear,” says Mark Rein, co-founder, Epic Games. “Our players deserve and demand the best and Calego is delivering.”