Manchester United eyes up Maui Jim deal

Club secures multi-year deal with Hawaiian sunglasses and eyewear brand.

Manchester United has unveiled its latest brand collaboration, teaming up with Hawaiian sunglasses and eyewear brand, Maui Jim.

The company will supply the Manchester United first team, academy and women’s teams with glasses from its sun and optical ranges, reports SportIndustry.biz.

In addition, there are also plans for a co-branded collection to go on sale in the Old Trafford Megastore later in the year.

“We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family),” said Jay Black, vp of global marketing at Maui Jim. “For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.”

Manchester United’s group md, Richard Arnold, added: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world.

“I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans.”

Source: https://www.licensingsource.net/manchester-united-eyes-up-maui-jim-deal/

ManU opens clubs in China

Manchester United, in partnership with Chinese property developer Harves, will open a series of club-themed entertainment and experience centers throughout China.

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The first Manchester United Entertainment and Experience Centers are scheduled to open in Beijing, Shanghai and Shenyang by the end of 2020. They will use interactive attractions and exhibitions to bring the excitement of Manchester United and its Old Trafford stadium to the iconic club’s 100 million followers in China, giving fans a place to celebrate the team.

The Beijing center will be located within the Beijing FUN development, in the historic Qianmen Dashilan area right next to Tiananmen Square and the Forbidden City.

Each venue will feature interactive and immersive experiences, using state-of-the-art technology to bring Manchester United to life. Visiting fans will be able to experience the thrill of a matchday at Old Trafford as well as learn the history and heritage of ManU.

Each Manchester United Entertainment and Experience Center will offer visitors a different experience and will include restaurants, along with a club retail store.

“We’re very excited to be partnering with Harves on the Manchester United Entertainment and Experience Centers concept, offering our millions of Chinese fans the chance to experience the club in a new and innovative way,” says Richard Arnold, managing director, Manchester United. “We first visited China in 1975, and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love.”

“Harves is honored to partner with Manchester United and bring our property development expertise in the creation of these centers,” says Bo Zhang, chief executive officer, Harves. “They were the first club to broadcast games in China, and I can remember setting my alarm to watch the best players in the world play. Manchester United was also the first to tour China and the first to host fan events in the country. But they are so much more than a football club. They are always striving for excellence in the way they approach life. We are excited to bring the rituals and emotions of the Manchester United experience to the youth in China, capturing what it feels like to be a member of this elite club. Rooted in its unique approach to training, its storied legacy and leadership and its status as the most successful club in the world, we will create a fully immersive experience that entertains, educates and inspires the next generation of football fans.”

Source: https://www.licenseglobal.com/sports/manu-opens-clubs-china