Olsen twins ink KOHL’s partnership

Mary-Kate and Ashley Olsen have signed an exclusive partnership with Kohl’s to bring their Elizabeth and James apparel line to stores nationwide and online.

The deal will keep the Elizabeth and James brand as an independent business owned by the Olsens. The duo will work with Kohl’s internal teams to help design exclusive products for the big box retailer.

“Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,” says Mary-Kate Olsen, founder and co-creative director, Elizabeth and James. “Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl’s extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past, and for this, we are particularly excited.”

Source: https://www.licenseglobal.com/apparel-accessories/olsen-twins-ink-kohl%E2%80%99s-partnership