Amazon has opened its first pop-up store in Madrid, Spain in one of the city’s principal shopping districts, according to Reuters.
The space is laid out in the style of a house with all displayed items on sale. Goods for sale range from electronics to video games and clothing.
The e-commerce giant plans to open similar stores in Italy, Germany and Britain, according to the company spokesperson. The move underscores the online powerhouse’s push to attract customers through physical retail.