Rubik’s extends into wood & wire puzzles

 

The Lagoon Group has extended the Professor Rubik’s line of products that pay homage to Rubik’s Cube creator Professor Ernő Rubik.

The new line draws reference from the original wooden Rubik’s Cube prototype.

This year, the line will be expanded with new wire and wooden puzzles including bamboo puzzles that feature colored wooden puzzles, the Rubik’s Square wooden square puzzle and a robust range of wire puzzles.

source: https://www.licenseglobal.com/games/rubik%E2%80%99s-extends-wood-and-wire-puzzles

 

Rubik’s sells minority stake

 

Rubik’s Brand, the London-based brand that holds the rights to the Rubik’s cube, has sold a minority stake to European private equity firm Bancroft Investment.

RBL was created by the founding families of the original Rubik’s brand in 2013.

In the last five years, RBL has rolled out a licensing program that has led to collaborations with companies including Google, Red Bull and McDonald’s.

Bancroft’s investment will help the group to further the global awareness of the Rubik’s brand through new channels, products and markets. Christoph Bettin will serve as the company’s new chief executive officer.

Source: https://www.licenseglobal.com/industry-news/rubiks-sells-minority-stake