Midsummer Madness as Rubik’s Cube Fans Set to Break a Guinness World Record

The world’s most popular single toy (which boasts of a huge fan following in India as well), is celebrating 40 years since it became a global phenomenon. To enhance the festivities, it is inviting fans to participate in the world’s ‘most viewers for a Rubik’s Cube solving lesson live stream on YouTube’ on Thursday June 25 2020. The free to enter digital event will be hosted by the renowned speedcuber, Maryland USA-based Keaton Ellis, aged 22, who will host the event on Rubik’s YouTube channel.

Rubik’s brand CEO, Christoph Bettin, speaking from the London headquarters said, “While the Rubik’s Cube is phenomenally popular, played by more than one billion people, we know that many struggle to solve the puzzle, so we want to change this conundrum. What better than to have a top speedcuber give a live lesson online where anyone can participate. The fact that we are likely to break a Guinness World Records title too is an added bonus.”

Those wishing to join in the fun are encouraged to join the live stream on Rubik’s Youtube channel where they will see details of the live digital event taking place at 8:00 PM UK-time on Thursday June 25. Participants can register here for an event reminder.

The event is aimed at complete beginners but participants are encouraged to look at the solution guides that can also be downloaded from the Rubik’s website.

Christoph Bettin added, “There were 9,024 new ‘how to do the Rubik’s Cube’ tutorials posted on YouTube between June 12019 and May 31 2020. In addition, there has been exceptional interest in solving the cube during the lockdown period as the popularity in puzzles generally has soared.”

To Participate

Join the live stream on Rubik’s YouTube Channel here.

If you would like a reminder, you can register here in advance. Please visit the Rubik’s website (www.rubiks.com) for further information.

The event will take place globally at 8:00PM (UK time) on Thursday June 25 2020 and is free for all participants.

Local times:

IST 12:30 am // UK – 8pm // ET3pm 

Rubik’s website and social links:

Rubik’s Website: https://www.rubiks.com

Rubik’s Twitter: https://twitter.com/rubiks_official

Rubik’s Instagram: https://www.instagram.com/rubiks_official/

Rubik’s YouTube: https://www.youtube.com/user/RubiksTV

Rubik’s TikTok: https://www.tiktok.com/@rubiksofficial

Photo – https://mma.prnewswire.com/media/1193995/Rubiks_Cube_Guinness_World_Record.jpg
Logo – https://mma.prnewswire.com/media/1193996/Rubiks_Logo.jpg

SOURCE Rubik’s Brand Ltd

Rubik’s extends into wood & wire puzzles

 

The Lagoon Group has extended the Professor Rubik’s line of products that pay homage to Rubik’s Cube creator Professor Ernő Rubik.

The new line draws reference from the original wooden Rubik’s Cube prototype.

This year, the line will be expanded with new wire and wooden puzzles including bamboo puzzles that feature colored wooden puzzles, the Rubik’s Square wooden square puzzle and a robust range of wire puzzles.

source: https://www.licenseglobal.com/games/rubik%E2%80%99s-extends-wood-and-wire-puzzles

 

Rubik’s sells minority stake

 

Rubik’s Brand, the London-based brand that holds the rights to the Rubik’s cube, has sold a minority stake to European private equity firm Bancroft Investment.

RBL was created by the founding families of the original Rubik’s brand in 2013.

In the last five years, RBL has rolled out a licensing program that has led to collaborations with companies including Google, Red Bull and McDonald’s.

Bancroft’s investment will help the group to further the global awareness of the Rubik’s brand through new channels, products and markets. Christoph Bettin will serve as the company’s new chief executive officer.

Source: https://www.licenseglobal.com/industry-news/rubiks-sells-minority-stake